The European wing of GameStop, the world’s largest video gaming retailer, has rolled out a digital signage solution across more than 1,00o stores in five countries using a solution that couples IAdea’s little HTML5 media players and Signagelive’s cross-platform CMS.
The solution was put together and is managed by Cedemo, a Monaco-based provider of turnkey digital signage solutions. The screen network is in place to increase customer engagement and drive in-store sales through the display of targeted commercial content.
The network uses IAdea’s teeny MBR-1100 players, which are touted as being able to serve up HD video that matches what a user would get out of a high-spec Windows PCs. The network repurposed already-installed LCD TVs, which resulted in significant infrastructure savings and reduced content update lead times.
Promotional video content, such as marketing promotions for pre-order video games or GameStop’s unique offers, is created by Cedemo in multiple European languages.
“GameStop manages 3 brands in Italy and there is an important need for dynamic tools to deliver engaging marketing messaging to clients,” explains Alessandro Barchetti, Senior Marketing Manager of GameStop Italy. “In a few easy steps we can go from setting up playlists to using the system without needing any specialist technical knowledge. Our teams like it and sales have increased.”