AVI-SPL Plans Unified Operating Model for Europe Under Newly Appointed Regional Leader December 8, 2025 by John Berkovich AVI-SPL is rolling out a single operating and leadership structure across Europe, aiming to simplify engagement for enterprise customers and speed up the delivery of workplace technology services. The changes unify all European markets under a single strategic direction, led by Michael Kellaway, who has been appointed Managing Director for Europe. Kellaway previously oversaw the …
German DooH Firm Adds Automated Weather Targeting for Real-Time Campaign Delivery December 5, 2025 by John Berkovich Berlin-based Framen has added automated Weather Targeting to its Ads Manager platform, enabling advertisers to trigger campaigns based on live weather conditions across its full indoor screen network. The upgrade standardizes a capability that previously required custom setups, allowing brands to set temperature ranges and select specific conditions such as clear skies, rain, snow, wind, …
Ocean Outdoor Nordics Extends Long-Running Deal with Doohclick December 5, 2025 by John Berkovich Ocean Outdoor Nordics has renewed its multi-year agreement with ad management platform Doohclick, extending a partnership that has been in place since the software firm launched in 2020. The companies said the new agreement continues a working relationship focused on sales operations, programmatic execution, and analytics across Ocean’s markets in Sweden, Norway, Denmark, and Finland. …
Clear Channel Outdoor Wins Eight-Year Deal to Build All-Digital Media Network at Hollywood Burbank Airport December 4, 2025 by John Berkovich Clear Channel Outdoor has been selected to develop and operate a new, largely all-digital advertising network at Hollywood Burbank Airport – which handles roughly 6.5 million passengers per year – with deployment aligned to the airport’s terminal replacement program, Elevate BUR. The eight-year agreement covers a comprehensive overhaul of on-site media as the new terminal …
On Running Builds Interactive ‘Movement Lab’ Inside Zurich Flagship Store December 4, 2025 by John Berkovich On Running has opened an interactive installation inside its Zurich flagship store that turns part of the retail floor into a working product demonstration space. The centerpiece, called the Movement Lab, is designed to show how the company’s footwear is built and how its cushioning system works through interactive displays rather than static merchandising. The …
Outfront Taps Former Twitter and Verizon Executives for Senior Marketing Roles December 3, 2025 by John Berkovich Outfront Media has named Stacy Minero as Chief Marketing & Experience Officer and Abhi Vyas as Vice President of Performance Marketing, adding two senior hires to its executive team as the company reshapes its marketing and revenue strategy. The appointments were announced by CEO Nick Brien, who said the company is strengthening both its brand …
Osmos and Advertima Link In-Store Analytics to Retail Media Buying in New Integration November 28, 2025 by John Berkovich Omnichannel retail media platform Osmos has integrated with in-store audience intelligence firm Advertima, aiming to connect physical-store behavior more directly with retail media planning and measurement. The integration combines Osmos’ retail media operating layer with Advertima’s computer-vision software, which analyzes foot traffic and shopper attributes in real time. Retailers are intended to use the combined …
LED Set to Overtake LCD in Corporate Meeting Rooms by 2029, Says Futuresource November 28, 2025 by John Berkovich Corporate meeting rooms are entering the next phase of a long-running display transition, with LED forecast to become the dominant display format by value within four years, according to newly published research from Futuresource Consulting. In a video briefing (available through registration) following the release of the firm’s latest global corporate professional displays report, Futuresource …
Interpublic Study Shows In-Store Media Has Always Been Powerful – Brands Just Haven’t Used It Properly November 27, 2025 by John Berkovich A new Interpublic Group–commissioned study suggests that in-store media isn’t experiencing a “resurgence” – it never lost influence, it was merely underused. Conducted with experiential agency Momentum Worldwide, the research positions the physical store as a critical intersection of technology, emotion, and human behavior, even as agentic commerce and AI-driven personalization reshape retail. Carly Johnson, …
Relevant DS and Screendollars Team Up To Modernize Theater Lobbies With Smarter Digital Signage November 27, 2025 by John Berkovich Relevant DS, a Minneapolis-based digital signage software company, is expanding into cinema environments through a new partnership with Screendollars. The collaboration brings updated lobby displays and programmatic advertising options to theaters across the U.S. Positioned as “refined digital signage,” the platform is designed to replace aging, cumbersome systems, offering a streamlined workflow for high-traffic venues. …
