Zoom gets high ad recall despite state of viewers March 29, 2008 by Dave HaynesI always thought Zoom Media, New Ad and other companies focused on poster advertising in bars and restaurants had a great target audience, but wondered a little what recall would be like given said audience was in there pounding back Jello shots and Irish Car Bombs. Would they remember their names, never mind ads??? Turns …
More evidence the money is moving March 26, 2008 by Dave HaynesMedia research house PQ Media has released a report and forecast on alternative media spending in the US, and identifies digital out of home as one of the hot growth areas. Spending on alternative media, says a company press release, jumped 22.0% to $73.43 billion in 2007 and is expected to continue its rapid ascension …
Content strategy – it's now about price March 25, 2008 by Dave HaynesThe wobbly economy is changing consumer attititudes, and that could have a role in the angle network operators take with their in-store marketing content. Latest research suggests it’s not about quality these days in places like groceries, it’s about price and convenience. A new study from Vertis Communications, reports MediaPost, finds that just 1% of …
Reactrix and Arbitron take close look at "eyes on" numbers; like what they see February 14, 2008 by Dave Haynes Reactrix Systems, Inc., whose stock in trade are those interactive projection pieces you find on shopping mall floors, has released the results of a study it has been doing with Arbitron to “accurately quantify how and at what point consumers choose to ‘opt in’ and engage with their” installations. Unlike the generalized and often unreliable …
Tracking audiences via GPS February 14, 2008 by Dave HaynesHere’s what I think is a pretty unique take on tracking the movement of people as they go abouit their days and get exposed to all kinds of out of home media – hand them a GPS gizmo and then track where they go. In the UK Postar, reads an article, the audience research body …
One in 20 people actually watch TV commercials January 24, 2008 by Dave HaynesOhio-based BIGresearch, among other things, does work looking at how people consume media … particularly how they consume media while doing other stuff at the same time. The 11th such survey, of some 15,000 people, found people are multi-tasking more than ever. “Technology is creating new media options faster than most people can assimilate and …
