Jolt’s Dual-Charge Strategy Could Define Canada’s EV Future November 13, 2025 by John Berkovich When Shell announced in August 2025 that it would dismantle more than 2,000 Volta charging stations, it sent a clear message: free, ad-supported EV charging may look good on paper, but it rarely pays for itself. The U.S. experiment exposed the challenge of merging utility-scale infrastructure with media-driven revenue models. Into that breach steps Jolt …
Ex-Avixa Executives Partner With Jetbuilt To Deliver AV Market Intelligence November 11, 2025 by John Berkovich Jetbuilt has announced a new partnership with Apogee Insights, the research firm recently launched by former Avixa executives Sean Wargo and Lee Dodson, to provide deeper, data-driven market understanding for manufacturers, integrators, and consultants. The collaboration will integrate Jetbuilt’s project-management ecosystem with Apogee Insights’ analytical expertise in research, market strategy, and data science. Together, the …
Glass-Media and Digi Point Media Launch Transparent LED Poster, Targeting Retail’s Poster Problem November 10, 2025 by John Berkovich Dallas, USA-based Glass-Media, in partnership with Digi Point Media, has unveiled a transparent LED poster designed to replace printed storefront graphics with lightweight and remotely managed digital displays – the latest addition to a fast-growing category of transparent LED displays. According to Glass Media, its new display weighs just 13 pounds and can be installed …
OAAA and Leading Platforms Unite for First-Ever Programmatic OoH Transparency Pledge November 7, 2025 by John Berkovich The Out of Home Advertising Association of America (OAAA) has announced the launch of the industry’s first Programmatic OoH Transparency Pledge, developed in partnership with leading programmatic platforms including Broadsign, Perion, Place Exchange, Viooh, and Vistar Media. The initiative establishes a unified framework for integrity, accountability, and openness across programmatic out-of-home transactions. Drawing inspiration from …
New UCSB Prototype Display Lets You “Feel” What You See October 21, 2025 by John Berkovich Researchers at the University of California, Santa Barbara have developed a working prototype of a tactile display that can make pixels literally rise off the screen. The project, titled Tactile Displays Driven by Projected Light, reimagines what a digital display can be – one that’s not only visible, but physically touchable. The display’s surface contains …
More DPAA Summit Takeaways: AI Drives Ideas but Humans Define Impact in DooH October 20, 2025 by John Berkovich At this year’s DPAA Global Summit, held last week and covered by Sixteen:Nine, leaders across media, advertising, and technology shared a unified message: the future of digital out-of-home (DooH) belongs to those who merge human creativity with the intelligent use of AI without losing touch with real-world connection. François de Gaspé Beaubien, DPAA Chairman and …
JC Decaux Launches Creative Playbook for Boosting Out-of-Home Impact September 26, 2025 by John Berkovich New global research from System 1 and JC Decaux UK underscores how creative quality can dramatically amplify the effectiveness of Out-of-Home campaigns. The Double Take study, spanning seven markets, connects emotional resonance and clear branding in OoH advertising to double the commercial impact for brands. Drawing on System1’s predictive testing of more than 1,000 OoH …
$80.6 Billion Lost Annually to Frontline Friction, New Study Finds September 17, 2025 by John Berkovich A new report from employee experience platform Unily and digital signage provider Screencloud has quantified what many enterprises have long suspected: poor communication with frontline staff is an expensive problem. The research, released on September 10, estimates that “frontline friction” costs businesses a staggering US$80.6 billion annually. The study, “Disconnected and Disengaged: The Economic Cost …
LED Video Display Market Grows 6.2 percent in Q2, Driven by Retail and Public Space Demand September 12, 2025 by John Berkovich The global LED video display market expanded 6.2 percent year over year in the second quarter of 2025, according to new data from Omdia. The research points to rising adoption across retail, public spaces, and live events as key drivers behind the growth. Cindy Liu, Senior Analyst at Omdia, noted that today’s LED systems are …
Retail Media on Pace for $300B by 2030, Omdia Says – But Only Five Percent in Stores September 8, 2025 by John Berkovich Retail media is projected to top $300 billion by 2030, accounting for nearly 20 percent of total global advertising revenue, according to new research from Omdia. Retail media networks – platforms that let brands advertise on a retailer’s digital properties while tapping into first-party data – are surging as advertisers seek alternatives to traditional channels …
