AVIXA Puts Out Five Top Pro AV Considerations For Dealing With Tariff Turmoil March 18, 2025 by Super User The pro AV trade association AVIXA – which owns and runs the InfoComm trade shows and co-owns ISE – has a market intelligence unit that produces both free and AVIXA member-based material that looks at the state of the industry and key issues like trade. So as you might expect, the market intelligence team has …
Digital Growth Drives Out-of-Home Ad Revenue to Historic $9.1 Billion: OAAA March 7, 2025 by Super User The out of home ad industry in the U.S. crossed the $9 billion revenue threshold for the first time, up 4.5% year on year to $9.1 billion, according to new data from the Out of Home Advertising Association of America (OAAA). DOOH continues to be the high performer, growing 7.5% in 2024 and now accounting …
Omdia: Advice On How Display Companies Might Navigate Tariffs Uncertainties March 6, 2025 by Super User Research firm Omdia’s Chief Analyst for looking at the display industry has a post up looking at the implications the tariffs battle might have on industry, and now that we’re in it – acknowledging things may have changed twice by the time I finish this post – it is a worthwhile read. Deborah Yang gets …
Broadsign, Sustainability Platform Scope3 Partner On Comprehensive CO2 Footprint Modelling For DOOH Networks March 6, 2025 by Super User You don’t get the sense energy conservation and greenhouse gas issues are going to get much attention in the U.S. anytime soon, but it’s something much of the rest of the world is looking at and in some cases putting rules and regulations around. To that end, the Canadian, DOOH focused CMS and programmatic company …
Samsung Still Tops In Global TV Market Share, But China’s TCL And Hisense Coming On Fast: Counterpoint Research March 3, 2025 by Super User Like the data earlier in the day from Omdia, new insights from Counterpoint Research are about TVs and not professional displays, but are nonetheless indicative of larger business trends – in this case that forecasts about China eventually overtaking Korea in the TV market are coming true. Samsung still have the largest global market share …
OLED TV Sales Seeing Double-Digit Growth; 85-Inch TVs Now Mainstreamed: Omdia March 3, 2025 by Super User There’s good reason to think OLED is never really going to be a mainstream option for pro display networks because of its relatively high costs and technical limitations, even with those limitations like brightness somewhat or fully addressed. But OLED is doing well in the much larger market of consumer televisions. New data from the …
The Futuresource ISE Recap Is Out; Free And Worth The Download, But Here’s The LED Stuff … February 26, 2025 by Super User UK-based research and analysis firm Futuresource Consulting had 16 people on the ground at ISE in Barcelona earlier this month, and the team has once again generated a post-show report that digs quite deep into what was on the floor, sorted by categories and including stuff you might not care that much about, like audio. …
UK Retail Research Suggest C-Stores Have Far Higher Retail Media Impacts Than Larger Supermarkets February 25, 2025 by Super User New research commissioned by UK-based c-store retailer Co-op suggests those smaller footprint environments deliver significantly higher impacts for brands than ads run in larger supermarkets. The study, done for the Co-op Media Network (CMN) in partnership with Lumen Research, found ads placed in smaller convenience stores (around 2,000 sq. ft.) generated twice the visibility, triple …
Attention Up And Positive Impacts Clear For Poster Marketing Around And In Groceries: German OOH Research February 25, 2025 by Super User As spotted in invidis … Research by the German Outdoor Advertising Association (FAW) suggests digital screens used around and in supermarkets has just about doubled in recent years, and that overall, attention to posters at the points of shopping decisions and sales are now very high. FAW is short for a very long, involved German …
Omdia’s ISE 2025 Pro Display Recap Suggests, Among Many Things, The Race To Finest LED Pixel Pitch Has Stalled February 24, 2025 by Super User The research firm Omdia has pushed out a recap of the pro display side of ISE 2025, which was run earlier this month in Barcelona. The company, which like other credible research firms sends analysts around the halls to meet with manufacturers, offers up the recap as a free read, but you have to register. …
