World Out of Home Organization Launching New Audience Measurement Initiative May 13, 2021 by Dave Haynes Audience measurement is a huge factor in the out of home media business – both analog and digital – and the global volunteer body that’s trying to herd the media company cats has developed a set of guidelines designed to help more easily sell the mediums. The World Out of Home Organization (or WOO) will …
New Research Suggests Touchscreens Leading Public Display Sector Recovery May 7, 2021 by Dave Haynes As digital signage and retail tech sellers continue to tout touchless solutions – using voice, gesture, hover and QR-to-smartphone set-ups – the main buyers out there appear to be opting for screens that get touched. New research from OMDIA says the Interactive Touch (IFP/Touch) segment actually leads the recovery being seen in the total Public …
Big Sales Growth Being Tracked For Flat Panel Displays Through NA Pro AV Channel: PMA Research April 30, 2021 by Dave Haynes If you are looking for signs of Pro AV sector being re-animated, here’s data from PMA Research (which does guess what) suggesting commercial flat panel demand has ticked up. The market research firm’s sales tracking report on large-format flat panel displays sold in the North American Pro AV channel were up substantially, monthly and year …
Growth Expected In Bundled, All-In-One DV LED Displays: Omdia April 16, 2021 by Dave Haynes There is now enough activity and demand in the area of all-in-one, bundled LED displays to warrant marketplace research and analysis, with a new report from the global research firm Omdia looking specifically at this narrowly-defined product category. Omdia has broken out data from its regular LED Video Displays Market Tracker to look specifically at …
IDtechEx Report Takes Deep Dive On MicroLED; Full Report Is $6K, But Here’s Exec Summary April 16, 2021 by Dave Haynes The UK-based research firm and consultancy IDtechEx has pushed out an interesting discussion paper about the state and potential marketplace applications for microLED, sorting out its value proposition versus competing technologies like OLED and Quantum Dots LCDs. Unlike other reports from legit research firms (most of the “research” on digital signage tech comes out of …
Take The Survey: How Does Digital Signage Fit In Post-COVID Workplaces? April 14, 2021 by Dave Haynes Workplace has developed into one of the most active vertical markets for digital signage technology, with screens provided an obvious and relatively easy solution for workforces that don’t open company-wide emails or click their way through to an intranet site. It’s particularly valuable in companies that have few other means of reaching out to and …
DV LED Market Generally Rebounding, But Mainly Just In Chinese Domestic Market April 13, 2021 by Dave Haynes The market research firm Omdia has logged predictably mixed results from direct view LED display manufacturers through the COVID-19 pandemic, though there are indications that the sector is generally rebounding. Omdia’s latest quarterly LED market tracker says recovery began in the third quarter and accelerated further in the fourth quarter. In Q4 2020, 336,257 square …
New CDC Guidance Reinforces Low Risk Of Picking Up COVID From Touching Things, Like Screens April 7, 2021 by Dave Haynes The U.S. Centers for Disease Control has issued new guidance on the ubiquitous sight of staffers in retail, mass transport and elsewhere spraying and wiping down surfaces with disinfectant, or even doing something akin to fogging a room. The short version is that all this activity may have the theatrical impact of showing the venue …
Shipping Analysis Shows Absen, Unilumin Tops In DV LED Manufacturing Exports April 7, 2021 by Dave Haynes Market data on the DV LED industry can be a little hard to find at times, unless you are a manufacturer that has the budget for research reports that tend to have price tags that include a few zeroes. So I was happy to see the CEO for the Brazil wing of the Chinese LED …
Public Information Display Market Sagged By Almost 10% In COVID-19 Era: Research March 18, 2021 by Dave Haynes COVID-19 was bad for just about every industry, so it is no surprise that the digital signage display business had a rough 2020. New numbers from the research firm Omdia suggests overall 2020 public information display shipments were down 9.8% year-on-year. But, a little surprisingly, Latin America, Japan, and the China region actually saw some …
