New DPAA Research Shows Upticks In Understanding, Interest And Spend For Digital OOH December 9, 2021 by Dave Haynes The DPAA has pushed out the new version of an annual study the DOOH-focused trade marketing association commissions on the perceptions, knowledge and booking intentions that brands and agencies have about out of home as an advertising medium – with the top-line word that acceptance is widespread and growing. The DPAA’s Media Decision Makers Study …
Study Suggests High Affinity For Digital Messaging Displays In Patient Care Environments October 19, 2021 by Dave Haynes Selling non-medical technology solutions into the health care sector is long and involved at the best of times, but in the COVID-era even more so. But health care presents what is likely a big opportunity for companies who decide to go after it with solutions that directly address operational pain points. The e-paper giant E …
Invidis Releases 2021 Version Of Its Excellent, EU-Focused Digital Signage Yearbook (And It’s Free) October 15, 2021 by Dave Haynes Munich-based digital signage consultancy and publisher Invidis has, for many years, produced an excellent annual report looking at the state of the industry in the European market, and the 2021 version just came out this week. The good news is it is a free download, and there is an English language version along with one …
Ex-Geopath Head Kym Frank Joins Intermx As Global Chief Experience Officer October 12, 2021 by Dave Haynes The location data and platform-provider Intermx has hired on former Geopath head Kym Frank in a newly-created role of Global Chief Experience Officer (CxO). Frank is very well known in digital OOH circles as the longtime, very knowledgeable head of the audience measurement bureau Geopath, but she resigned very abruptly at the start of the summer …
More Evidence COVID Era Has Blown Up Demand For Self-Service Screens, This Time Out Of Canada October 8, 2021 by Dave Haynes Just about every piece of market research I come across that touches on digital signage is built around data developed in the US market, or sometimes from the EU. I never see research focused just on the Canadian market, but I just stumbled on some focused on self-service displays, aka kiosks. The survey suggests a …
MicroLED Manufacturing Could Mark Shift Away From Chinese LED Dominance: Futuresource October 7, 2021 by Dave Haynes The UK research firm Futuresource Consulting – one of a small handful of companies doing legit research in the display industry – has pushed out a new market report looking at the fast-emerging microLED display market. The report suggests more than 60 companies will invest around $10 billion between them over the next few years, …
Digital Display Usage In Drive-Thru Spiked In COVID Era, But Research Suggests Industry Far From Built Out: Study October 6, 2021 by Dave Haynes QSR Magazine covers guess what and does an annual, very thorough study of what’s happening with the drive-thru side of that business. It is required reading for anyone selling display hardware or software into that space, and provides some intriguing insights about how much things changed when COVID-19 turned up. Under a headline suggesting the …
New Reflect Retail Study Reveals Big Appetite In US For Bringing Online Shopping Features To Physical Stores September 22, 2021 by Dave Haynes The Dallas CMS software firm Reflect has pushed out the executive summary of findings generated from a recent survey of 1,600 Americans on their preferences for shopping and the role of technology coming out of this pandemic. The national study – called In-Store Shopping: Hiccups & Hangups of 2021 – showed a significant thirst for …
LED Display Sales Coming Back; 2021 Global Sales Forecast To Hit $6.5B: Futuresource September 9, 2021 by Dave Haynes Photo: Allsee Technologies Another research firm has pushed out data suggesting that while the worldwide LED industry took a big sales hit as the pandemic took hold in 2020, sales are bouncing back in a big way in 2021. “Although global sales fell by 12% last year, the market performed better than the expectations of …
Global LED Display Sales Have Bounced Back After Big 2020 COVID-era Decline: Omdia September 9, 2021 by Dave Haynes The LED video display market appears to be almost fully recovered from the big activity dip recorded in the middle of 2020, as the pandemic really took hold. The research firm Omdia has kindly put out some snippets from its ongoing industry tracking work, via Linkedin, that suggest the industry saw 17.8% Quarter on Quarter …
