“Excessively High Inventory” In Flat Panel Display Value Chain: DSCC June 14, 2022 by Dave Haynes The display market research firm Display Supply Chain Consulting, also known as DSCC, has a post up on its site going into granular detail about the current glut of flat panel displays in the U.S. system, and the ramifications of that. The numbers are about consumer TVs, but more broadly reference “excessively high inventory throughout …
Public Display Shipments Slipped In Q1; Attributed to China Lockdowns, Ukraine, And Time Of Year – Omdia Research June 13, 2022 by Dave Haynes The research firm Omdia says the global market for what it calls public displays (basically commercial/Pro AV-grade displays) declined by 2.1% in the first quarter of 2022 from the previous quarter – owing in part to typical slowdowns in that period but also to domestic lockdowns in China and VladimirPutin’s ambitions. Says Tay Taehoon Kim …
80%+ Of Bars And Restaurants Say Digital Signage Boosts Sales: Vendor Research May 19, 2022 by Dave Haynes The CMS software firm Yodeck has released results of research work that suggests the use of digital signage inside and/or outside by restaurants, cafés, and bars dramatically boosts sales. It’s clear, notes Yodeck in a published summary, “that sharing practical information in an eating or drinking environment impacts sales and customer satisfaction, which can, in …
Time Running Out To Get Listed And Ranked In Digital Signage Industry Yearbook May 19, 2022 by Dave Haynes Invidis, Sixteen:Nine’s content partner in Europe, has for many years produced an excellent annual yearbook magazine in print and digital formats that looks at digital signage industry trends, profiles some of its leaders, and ranks companies based on their business activity and footprint. The yearbook has always focused on the European market, since Munich-based Invidis …
Pandemic Was, Weirdly, Best Of Times For Display Industry, While Recovery Is Worst Of Times: DSCC May 17, 2022 by Dave Haynes The digital display industry finds itself in this weird circumstance, says supply chain analyst Ross Young, in which the 2020-2021 pandemic period was actually pretty good, and now, as the recovery ramps up and inflation is rising, prices are down and the outlook is shaky. Display Supply Chain Consulting’s Young made that observation in a …
One In Two Consumers Compelled By DOOH Ads To Make Purchases On Spot: Research May 5, 2022 by Dave Haynes A survey bankrolled by GroupM, the investment wing of global ad agency giant WPP, bolsters the cause and effect argument for Digital OOH advertising – with roughly half of respondents saying they’ve been compelled to make purchases “there and then” after seeing an ad on a screen. The findings of the Sightline Global Digital Out-of-Home (DOOH) …
Pro AV Industry Saw Record Sales Growth In March 2022: AVIXA Research April 13, 2022 by Dave Haynes Despite ongoing supply chain issues, the pro AV industry saw record sales growth last month in North America and even more so globally, according the latest business index numbers from the research wing of the trade association AVIXA. The new Pro AV Business Index says its AV Sales Index (AVI-S) measured 72.7 for March, up …
Digital OOH Ad Spend Was Up Almost 23% For 2021 (But Keep In Mind What 2020 Was Like) April 13, 2022 by Dave Haynes Digital OOH ad spending saw huge bumps up in the past year, up 22.7 for 2021 over 2020 and 49.6% in Q4 versus the same period a year earlier. The numbers are from new research from the Out of Home Advertising Association of America, highlighted from the organization’s 2021 OOH Facts & Figures report, which I …
OAAA Suggests OOH Ads Noticed Much More Now Than Pre-Pandemic April 11, 2022 by Dave Haynes New research from the Out Of Home Advertising Association of America (OAAA) and the market research firm Harris suggest Americans are noticing out of home advertising much more now than pre-pandemic, and particularly so with younger generations and in big cityies. The latest OAAA and Harris Poll research says “43% of US adult consumers are …
How Digital Signage Helps Build The Future Of Personalized Shopping Experiences April 5, 2022 by Farah Thalji Guest Post: Farah Thalji, Simon-Kucher & Partners According to research by MIT neuroscientists, the brain can identify images seen for as little as 13 milliseconds. In that same time frame, let’s throw in the distraction provided by deliciously addictive smartphones, plus the hustle and bustle of a big city, and you’ll see that grabbing the …
