JC Decaux Launches Creative Playbook for Boosting Out-of-Home Impact September 26, 2025 by John Berkovich New global research from System 1 and JC Decaux UK underscores how creative quality can dramatically amplify the effectiveness of Out-of-Home campaigns. The Double Take study, spanning seven markets, connects emotional resonance and clear branding in OoH advertising to double the commercial impact for brands. Drawing on System1’s predictive testing of more than 1,000 OoH …
$80.6 Billion Lost Annually to Frontline Friction, New Study Finds September 17, 2025 by John Berkovich A new report from employee experience platform Unily and digital signage provider Screencloud has quantified what many enterprises have long suspected: poor communication with frontline staff is an expensive problem. The research, released on September 10, estimates that “frontline friction” costs businesses a staggering US$80.6 billion annually. The study, “Disconnected and Disengaged: The Economic Cost …
LED Video Display Market Grows 6.2 percent in Q2, Driven by Retail and Public Space Demand September 12, 2025 by John Berkovich The global LED video display market expanded 6.2 percent year over year in the second quarter of 2025, according to new data from Omdia. The research points to rising adoption across retail, public spaces, and live events as key drivers behind the growth. Cindy Liu, Senior Analyst at Omdia, noted that today’s LED systems are …
Retail Media on Pace for $300B by 2030, Omdia Says – But Only Five Percent in Stores September 8, 2025 by John Berkovich Retail media is projected to top $300 billion by 2030, accounting for nearly 20 percent of total global advertising revenue, according to new research from Omdia. Retail media networks – platforms that let brands advertise on a retailer’s digital properties while tapping into first-party data – are surging as advertisers seek alternatives to traditional channels …
IOTA 2025: ProAV Market Shifts Into Slower Growth Phase August 27, 2025 by Antonia Hamberger The ProAV industry is transitioning from a strong post-pandemic recovery to a steadier phase of technology- and software-driven growth, according to the latest Industry Outlook and Trends Analysis (IOTA) study by Avixa. The report forecasts the global market to reach US$332 billion by 2025, reflecting an annual growth rate of 3.4%. In 2024, revenues totaled …
Digital Media Tops Half of Global Ad Spend for First Time in 2024 August 15, 2025 by John Berkovich PQ Media released its 12th Annual Edition of the Global Advertising & Marketing Spending Forecast, and the results bode well for out-of-home display technology. The comprehensive report includes econometric data and a detailed analysis of digital and traditional media spending, growth, trends, and projections by media platform across twenty countries, including China, the United States, …
Study: Large DooH Screens Hold 5x More Attention Than Digital Ads August 11, 2025 by John Berkovich A new UK study, “The Attention Dividend”, suggests that premium large-format DooH screens attract substantially more attention than online formats, holding viewer gaze for more than five times longer. The research, conducted by Ocean Outdoor in collaboration with attention measurement firm Lumen Research, found that large-format DooH screens were, on average, 5.1 times more effective …
Despite RTO Calls, Omdia Predicts Video Conferencing Growth up until 2029 August 5, 2025 by invidis A new analysis from research firm Omdia suggests that the global market for video conferencing is still rising, growing by 5 percent year-over-year in 2024, to reach $18 billion in revenue. This comes from Omdia’s Market Landscape Report, that projects that market will continue expanding through 2029 – “despite challenging geopolitical conditions and ongoing economic …
Retail Media: Extensive Study Shows Purchasing Impact of In-Store Digital Signage August 1, 2025 by invidis German Start-up Cyreen investigated the impact of in-store digital signage for retail media purposes. The result: digital in-store advertising increases the likelihood of customers purchasing advertised products by an average of 8.1 percent. Unlike traditional price promotions, which often lead to delayed purchases, digital signage proved to generate additional purchases and also had a positive …
Omdia Projects Display Market to Hold Steady in 2025 Despite Tariff Concerns July 22, 2025 by Antonia Hamberger Despite the threat of U.S. tariffs, market research firm Omdia expects the display market to see slight growth in 2025. According to its latest “Large-Area Display Market Tracker,” about 75.3 million panels larger than 9 inches are expected to be shipped for use in public information displays (PID), which includes digital signage. This represents a …
