Burnley’s Historic Football Venue Getting Massive LED Upgrade May 18, 2021 by Dave Haynes There are lots of examples of huge, buzzworthy LED displays going up in new sports venues – over the pitch and in some cases being all or much of the facade. Here’s a very different kind of project – involving a more than 140-year-old venue and a mid-tier English Premier League football team that doesn’t …
Hamburg Pop-Up Bike Store Uses LCD Video Wall To Drive Specialized Brand May 18, 2021 by Dave Haynes LED gets all the attention for video walls these days, but there are still retail projects going in that take advantage of the lower cost and resolution of narrow bezel LCD displays. This is a pop-up store in Hamburg, Germany, run by Concept Cycles but built for the premium partner brand Specialized. The 300 sq. …
Gaudi Fans Get Immersed In Architect’s Genius In Six-Sided LED Cube Room May 18, 2021 by Dave Haynes Hat Tip to AV Magazine for noting this … Casa Batlló, a museum in Barcelona dedicated to Antoni Gaudí (the Sagrada Familia is his most famous work), has a new exhibition that gets into the mind of the architect. It’s showpiece is a roughly 30 foot square room with a 10 foot ceiling that is …
Coca-Cola Using LED Ribbon Strips To Drive In-Store Marketing In Moscow Grocery May 17, 2021 by Dave Haynes This is an in-aisle merchandising set-up used by Coca-Cola in a supermarket chain in Russia. It is installed in Perekrestok (Crossroad, in English), in a mall in Moscow’s central business district. I don’t know whose LED ribbons are being used, but the CMS and play-out engine is the Swiss firm SpinetiX. A couple of things: I …
Finally, An Ikea Store You Can’t Get Lost In May 13, 2021 by Dave Haynes If you stay away from Ikea because you’re sick of getting lost in the labyrinth design, you’ll like this new Ikea in the Causeway Bay area of Hong Kong. The store is a pop-up that is testing an ultra-small format until the end of October. You can’t buy flat-pack furniture or shelving units, but you …
Vegas Margaritaville Entertains Bar Guests With Transformed Projection Mapping Show May 13, 2021 by Dave Haynes This is inside the Margaritaville on the Las Vegas Strip, which has a new projection-mapped and display show. It is called the Volcano Show, which from poking around online seems to be some sort of regularly scheduled multi-sensory event in the bar (walked by that place a billion times, but never been in). This new …
Video: Amazing Transforming Runner Visuals Drive Brand Experience For Hyundai May 12, 2021 by Dave Haynes This is an amazing piece of large format creative content done for a video wall at the Hyundai Motorstudio Busan – a design hub in South Korea. Run Forever is described as a “digital media artwork visualizing the vision of Hyundai Motor’s sustainable design and green energy for a clean mobility society. In Run Forever, …
Seoul Urban Shopping Mall Uses Digital Displays To Attract Attention, Draw In Shoppers May 12, 2021 by Dave Haynes This is a seriously spruced-up entryway to an urban shopping plaza in Seoul, blending LED and LCD with ambient visuals. The M Plaza shopping mall refurbishment was led by the Spanish creative shop Necsum Trison – with a goal of making the entrance to the shopping center more striking for people on the high street. …
Shoppers Pass Through 20-Meter LED Tunnel To Get Into Flashy New Sydney Food Hall May 11, 2021 by Dave Haynes Photo: Kimberley Low In another sign that direct view LED is mainstreaming as a display option, here is a digital tunnel for a travelator – one of those flat escalator thingies that allows carts and roller bags – that leads up from a parkade into a high-end supermarket that’s opened up in Sydney, Australia. The independent …
DOOH Boards Around Globe Used As Digital Gallery For New David Hockney Artwork May 10, 2021 by Dave Haynes The work of British artist David Hockney is being celebrated this month on digital OOH media displays in the big tourist zones of major global cities. Hockney’s new piece – Remember you cannot look at the sun or death for very long – was created on his iPad while he was stuck like everyone else in quarantine …
