Wavy LED Canopy Drives Experience In At Chinese Porsche Showroom May 16, 2023 by Dave Haynes This is an interesting use of digital display for a new Porsche Studio urban auto dealer showcase in Changsha, a city of some 10 million people in Central China. There is a big flexible LED canopy, or almost like a flying carpet, suspended over the showroom and visible from the street. If I am reading …
LED-Driven Silhouettes Drive Experience At New Nike Store In Antwerp May 15, 2023 by Dave Haynes Photo: TDM Space Athletic wear retail seems to always have a lot of screens and visual energy, but this new Rise store for Nike in Antwerp, Belgium does things a little differently, with an upper level that uses big, full motion silhouettes on the walls. The store has LED tickers, big product and branding displays …
Books Tumble Off Shelf On This Great LED Retail Facade At Qatar’s Flashy New Airport May 11, 2023 by Dave Haynes As LED costs have lowered and awareness among architects and retail space designs has increased, we’ve started to see some premium locations of stores replace conventional facades with digital versions – and this is a great example of a brand using creative to really work with the physical set-up. It is a Day2Day newsstand-style store …
Gorgeous LED Art Install Seemingly Grows Off Shenzhen Building’s Interior Balcony May 9, 2023 by Dave Haynes This is a gorgeous experiential LED installation in a building somewhere in Shenzhen, China – with the structure made to be reminiscent of Rubik’s Cubes. I don’t know where or what, but the LED supplier is the Shenzhen manufacturer Ocolour. That company is absolutely relentless on Linkedin, with a steady drip-drip of posts about product. …
Embedded LED Lights Up Huge Glass Diamond At Chinese Mega-Mall Entry May 5, 2023 by Dave Haynes This may be the most impressive application I’ve seen to date that uses LED embedded in glass curtain walls – a shopping mall in China that has a vast, irregular-shaped glass curtain wall at its main entry. The structure is a little bit diamond-shaped, a little bit seemingly inspired by architect Frank Gehry’s work. There …
Global Digital Signage Awards Are Back, But With Better Defined Categories That Level The Entry Field May 4, 2023 by Dave Haynes The global Digital Signage Awards are back for 2023-24 – with Sixteen:Nine again being the main media sponsor. But there are some big changes in place for awards categories, with much more focus on impacts as opposed to market segments. Instead of celebrating the best submitted work in categories like workplace or digital out of …
Clever Dublin Billboard Campaign Customizes Messages To People, Groups Passing By May 2, 2023 by Dave Haynes This is quite clever – a billboard campaign in Dublin that uses projection mapping to flash cheeky messages in real-time to people walking through a neighbourhood. The awareness campaign for a new Tesco Express c-store in the Charlemont Square uses high-bright projection to push messages to a blank static billboard that people can see from …
Madrid Metro Upgrading Passenger Info Platform To Make Screens Smarter May 2, 2023 by Dave Haynes There are stories all the time about big mass transport venues that undergo renovations, upgrades and expansions, putting in big screens and flashy experiential set-ups. We hear far less, though, about infrastructure upgrades – like efforts by Madrid’s subway system to integrate more data and make its system smart for both passengers and operators. The …
More than 200 Displays Guide, Inform Rail Passengers At New Grand Central Madison In NYC May 1, 2023 by Dave Haynes A lot of mass transport infrastructure in the New York area has seen serious, much-needed upgrades in the last few years, and the latest is a new part of the Grand Central rail station that finally gives access to the Long Island rail system from the east side of Manhattan. For decades, if you were …
Irregular Stacked LED Totem In Window Attracts Attention For Perfume Brand’s Store May 1, 2023 by Dave Haynes Digital window displays are increasingly common, but I’ve not seen many that really play with the shape to attract attention. This is a uniquely-shaped LED set-up used by the luxury perfume brand Xerjoff for shops in Milan. The irregular stacked display uses a custom metal frame developed by the Italian solutions provider Getled. The LED …
