Clever Dublin Billboard Campaign Customizes Messages To People, Groups Passing By May 2, 2023 by Super User This is quite clever – a billboard campaign in Dublin that uses projection mapping to flash cheeky messages in real-time to people walking through a neighbourhood. The awareness campaign for a new Tesco Express c-store in the Charlemont Square uses high-bright projection to push messages to a blank static billboard that people can see from …
Madrid Metro Upgrading Passenger Info Platform To Make Screens Smarter May 2, 2023 by Super User There are stories all the time about big mass transport venues that undergo renovations, upgrades and expansions, putting in big screens and flashy experiential set-ups. We hear far less, though, about infrastructure upgrades – like efforts by Madrid’s subway system to integrate more data and make its system smart for both passengers and operators. The …
More than 200 Displays Guide, Inform Rail Passengers At New Grand Central Madison In NYC May 1, 2023 by Super User A lot of mass transport infrastructure in the New York area has seen serious, much-needed upgrades in the last few years, and the latest is a new part of the Grand Central rail station that finally gives access to the Long Island rail system from the east side of Manhattan. For decades, if you were …
Irregular Stacked LED Totem In Window Attracts Attention For Perfume Brand’s Store May 1, 2023 by Super User Digital window displays are increasingly common, but I’ve not seen many that really play with the shape to attract attention. This is a uniquely-shaped LED set-up used by the luxury perfume brand Xerjoff for shops in Milan. The irregular stacked display uses a custom metal frame developed by the Italian solutions provider Getled. The LED …
Watch This Video On How An Apparel Brand Uses Dynamic LED Lighting To Drive Experience May 1, 2023 by Super User This video (below) does a nice job showing how simple LED lighting strips can add a lot of visual interest to businesses like retail. It is used by Stradivarius, a retail chain that sells women’s apparel (not priceless, centuries-old violins). It’s a Spanish company, part of a larger group that also owns Zara. The design studio …
Text Messages Drive Experiential Wish Fountain At San Diego Office Building April 28, 2023 by Super User In the days before fine pitch LED video walls, property developers often put fountains into the ground floor lobbies of office towers as an amenity and attraction. Here’s a very different kind of fountain – made with machined wood and LED lighting – to deliver an experience at a San Diego office building. Developed by …
AUO Display Plus Debuts Screen-Integrated Meeting Pods For Airports April 28, 2023 by Super User If you travel a lot, you have likely walked along airport concourses that have little pods that can be rented/used for power naps or privacy for breastfeeding or pumping, and now the Taiwan manufacturer AUO Display Plus has developed an office pod that allows business travellers to do a meeting in an enclosed office. The …
C-stores Are Nicer In Germany (Or At Least This One Is!) April 28, 2023 by Super User The stores tied in with gas stations in Germany are evidently much nicer than the ones crammed and grubby ones I’ve seen around North America – at least the new ones operated by a company over there called TotalEnergies. The store design and execution team at the German firm umdasch pushed out images of a …
New Tiffany Flagship Uses LED To Create Million-Dollar Views Of New York From Solid Walls April 25, 2023 by Super User Hat tip to UK-based AV Magazine for catching something I missed at first glance about the very expensively renovated Tiffany & Co. flagship at 57th Street and Fifth Avenue in New York. The photos I first saw suggested there was little to no digital in the reworked “Landmark” store, but AV picked up that the …
Digital-Filled New Zara On Champs-Elysées Termed Most Innovative Store In France April 25, 2023 by Super User This is the new Zara store on the Champs-Elysées in Paris – described by the fast fashion brand as the “most innovative store in France.” It is filled with prominent and interesting LED displays, and uses custom creative to drive the experience. The new flagship store at 74 avenue des Champs-Elysées covers 2,700 square meters on a …
