Bus Shelter DOOH Display Made Into Taverna Door To Market Mamma Mia Dinner Theater In Sweden November 20, 2023 by Dave Haynes Hat Tip to Tim Rowe of OOH Insider for pointing out this campaign in Sweden, which nicely shows how digital street furniture can be dramatically re-skinned to drive an idea: Clear Channel Scandinavia was marketing an ABBA-themed Mamma Mia! party event – which I gather is a dinner theater venue thingie with audience participation. Dinner …
Outernet London Creates Giant Snow Globe Environment With Its Vast Immersive LED Screens November 20, 2023 by Dave Haynes Londoners who like to see the public Christmas lights and decor around their city have a new sightseeing stop this year – as the big and impressive digital art landmark on Oxford Street has taken on the appearance of a snow globe for the season. Outernet London, just at the edge of Soho and the …
F1 Race Invests In 32K Sq. Ft. Of Samsung LED Around New Vegas Strip Race Circuit November 17, 2023 by Dave Haynes Much of the digital signage attention with the Formula One race this weekend in Las Vegas has involved creative running on the giant LED-clad Sphere, but the company that owns and runs the race series has also invested in some gargantuan LED displays around the newly-built street circuit and new dedicated race facilities. Samsung did …
Finding A Niche: Toronto’s Envision Heavily Focused On Digital Donor Recognition, Like This Wall At All-Girls School November 17, 2023 by Dave Haynes In a crowded market like digital signage, it makes a bunch of sense to find a niche and then mine the hell out of it – building up a reputation and reference project list as being the default option for providing services in that defined niche. I’ve seen that in sectors as diverse as auto …
Grocer In Andorra Uses Floor Projection, LED-Wrapped Column To Create Entryway Experience November 17, 2023 by Dave Haynes A grocer in the small principality of Andorra is blended projections on the floor with a big LED-clad support column to put some experience into the arrivals of shoppers. The French retail chain E. Leclerc wanted its store in Andorra (the country is in the Pyrenees on the Spain-France border) to offer a special shopping …
JFK’s T4 Adds 11 Synect ReadySeeGo Totems To Guide, Inform Air Travelers At TSA Checkpoints November 15, 2023 by Dave Haynes The private operators of Terminal 4 at John F. Kennedy International Airport in New York has added 11 of Synect’s ReadySeeGo Digital Communication Totems to a pair of TSA security checkpoints, in an effort to help travelers get through the rigamarole of commercial air travel. The LCD totems use Synect’s Passenger360 visual communication platform to …
Vast Abu Dhabi Mosque Using Fine Pitch LED Ribbon Displays To Guide Visitors November 15, 2023 by Dave Haynes Here’s an interesting application of fine pitch LED to deliver what I’d call boring but very useful digital signage – wayfinding in a big mosque. This is in the Sheikh Zayed Grand Mosque in Abu Dhabi. The Wikipedia page for the place of worship says it is the largest of its kind in that country …
New Phoenix Casino Makes LED Halo Over Gaming Floor Bar A Focal Point For Guests November 15, 2023 by Dave Haynes Here’s a great example of how LED is increasingly becoming a material for people who design built spaces – in this case a splashy new casino in the greater Phoenix area. The Santan Mountain Casino in Chandler is a 160,000-square-foot gaming destination features that, among many things, has a central bar that serves as a …
300 Meters Of LED Ribbon Lines Tracks For Pro Cycling Champions League Events November 14, 2023 by Dave Haynes LED ribbon boards have grown common on the perimeter of pro football/soccer pitches, and we’ve seen venues like Grand Slam tennis main courts surrounded by dynamic LED walls. But here’s something you maybe wouldn’t expect – almost 300 meters of linear LED ribbon display at a cycling velodrome. The displays were a featured component of …
Mega-Project Developer Uses LED On Film For Riyadh Presentation Center November 13, 2023 by Dave Haynes This is what looks to be a presentation center for a vast mixed-use project in Riyadh – using LED-embedded transparent film on the windows. It is at the themed attraction Boulevard World and, though details are skimpy, is presumably marketing New Murabba, a giga-project backed by the Saudi government-based Public Investment Fund. The development is …
