Austrian Chamber Of Commerce Stacks 20 LCDs in Towering Matrix Video Wall November 24, 2023 by Super User With so much focus and buzz about the potential for LED displays as main features in designed spaces, it’s easy to forget that flat panel LCD displays can also be used to deliver really interesting video walls. Case in point, the new Chamber of Commerce district office in Imst, Austria, called Haus der Wirtschaft. The lobby …
LED And Hologram-ish Transparent LCD Create Gingerbread House Christmas Activation In London November 23, 2023 by Super User An “activation” for the beauty brand Jo Malone uses a blend of LED, transparent LCD and scent marketing for a pop-up gingerbread house on a plaza outside the repurposed Battersea Power Station in central London. The gingerbread house has 3D illusion creative running on an LED that fills one wall of the structure, while inside …
Aussie Grocer Selects Broadsign To Drive Front Of Store Retail Media Screens November 22, 2023 by Super User Digital OOH and retail media networks are starting to cross paths, with in-store screens starting to get ad placements from DOOH-centric platforms like Broadsign. The Montreal CMS software firm has announced a deal that will see some 600 screens at the front of Coles supermarkets in Australia converted over to Broadsign’s platform. The screens have …
London Mayor’s Office Rejects Plans To Duplicate Las Vegas Sphere In That City November 21, 2023 by Super User The Mayor of London has rejected plans by the backers of the Las Vegas Sphere to build a duplicate in the east end of that city, right beside the UK’s largest shopping mall. The development has been rejected for several reason, the main one being the adverse impacts of a giant LED light ball on …
Bus Shelter DOOH Display Made Into Taverna Door To Market Mamma Mia Dinner Theater In Sweden November 20, 2023 by Super User Hat Tip to Tim Rowe of OOH Insider for pointing out this campaign in Sweden, which nicely shows how digital street furniture can be dramatically re-skinned to drive an idea: Clear Channel Scandinavia was marketing an ABBA-themed Mamma Mia! party event – which I gather is a dinner theater venue thingie with audience participation. Dinner …
Outernet London Creates Giant Snow Globe Environment With Its Vast Immersive LED Screens November 20, 2023 by Super User Londoners who like to see the public Christmas lights and decor around their city have a new sightseeing stop this year – as the big and impressive digital art landmark on Oxford Street has taken on the appearance of a snow globe for the season. Outernet London, just at the edge of Soho and the …
F1 Race Invests In 32K Sq. Ft. Of Samsung LED Around New Vegas Strip Race Circuit November 17, 2023 by Super User Much of the digital signage attention with the Formula One race this weekend in Las Vegas has involved creative running on the giant LED-clad Sphere, but the company that owns and runs the race series has also invested in some gargantuan LED displays around the newly-built street circuit and new dedicated race facilities. Samsung did …
Finding A Niche: Toronto’s Envision Heavily Focused On Digital Donor Recognition, Like This Wall At All-Girls School November 17, 2023 by Super User In a crowded market like digital signage, it makes a bunch of sense to find a niche and then mine the hell out of it – building up a reputation and reference project list as being the default option for providing services in that defined niche. I’ve seen that in sectors as diverse as auto …
Grocer In Andorra Uses Floor Projection, LED-Wrapped Column To Create Entryway Experience November 17, 2023 by Super User A grocer in the small principality of Andorra is blended projections on the floor with a big LED-clad support column to put some experience into the arrivals of shoppers. The French retail chain E. Leclerc wanted its store in Andorra (the country is in the Pyrenees on the Spain-France border) to offer a special shopping …
JFK’s T4 Adds 11 Synect ReadySeeGo Totems To Guide, Inform Air Travelers At TSA Checkpoints November 15, 2023 by Super User The private operators of Terminal 4 at John F. Kennedy International Airport in New York has added 11 of Synect’s ReadySeeGo Digital Communication Totems to a pair of TSA security checkpoints, in an effort to help travelers get through the rigamarole of commercial air travel. The LCD totems use Synect’s Passenger360 visual communication platform to …
