AdVision steps up; hosting next mixer April 20, 2007 by Dave Haynes Jack Przemieniecki from AdVision Systems up in Markham (suburban Toronto, if you are reading this in Spain) zipped me a note to say his company is stepping up to host the next industry mixer. Jack, who I suspect I will only ever introduce as “Jack”, passed along these details: Summary: Taking the torch from …
Will agencies and buyers book spots online? April 19, 2007 by Dave HaynesThere has been much noise about Google moving beyond online advertising and trying to take its model into mainstream media, and emerging media such as digital sign networks. Along with this behemoth, eBay is working on a media buying marketplace, and there are much smaller companies trying to get traction in this space – the …
Next mixer two weeks out, but who's the host??? April 18, 2007 by Dave HaynesOK, it has been a couple of weeks since the last industry mixer and we’re trying to keep to a reliable pace of once a month. BUT, we need someone to step up and ID a time, date and venue – ideally week one May. Here’s the deal – You work in the industry. You …
Could you have at least waited until the crime scene tape came down??? April 17, 2007 by Dave HaynesFrom the Department of Tasteless Opportunism: NEW YORK, April 17 /PRNewswire/ — “A community alert system using all available PC screens, digital signs and student notebooks, could have made a difference at Virginia Tech University,” says Frank Hoen, CEO of Netpresenter. “In yesterday’s news conference, Virginia Tech University President Charles Steger said notifying students immediately …
Adobe releases latest design suite April 16, 2007 by Dave Haynes If you are the person who cuts purchase orders for your digital signage company, that nervous shuffling sound you hear behind you right now is the lead creative type waiting for just the right moment to ask you for this: The gadget blog Gizmodo is reporting this morning that Adobe has released Adobe CS3, …
Dead simple screen at Whole Foods that works April 13, 2007 by Dave HaynesI was in New York yesterday and walked to the office from Penn Station, dipping into the Whole Foods in Chelsea to grab something to munch on. Like a lot of things in New York, this store is squeezed into an older commercial building and the store layout is a little weird. Instead of a …
Signage for the stinkin' rich April 10, 2007 by Dave HaynesThere was a press release out today about SeeSaw Networks starting to sell the ad space for a network of screens installed in corporate aviation centres – essentially small airports for private and corporate jets. This is an intriguing niche to go after. The plan: park LCD screens in the lounges at dozens of these …
Ad budgets: where the money is going, and not going April 4, 2007 by Dave Haynes Business Week has a piece this week in which it surveyed high-powered judges involved in a large advertising industry award program. It crunched the responses into a series of bar charts and statements for a slide show that looks at where industry leaders heads are at these days. Interestingly, though not at all surprising, the biggest …
To 1080P, or not 1080P April 2, 2007 by Dave HaynesI usually feel like I need a little cheat sheet on an armband when I get ensnared in some acronym-riddled chat with video or PC nerds. I still don’t have all those SXGA, SVGA, WXGA and whatever GA things all sorted in my head, and now I am having to deal with people who want …
One airport – at least three sign networks March 29, 2007 by Dave Haynes So much for having one throat to choke … The people who run Montreal’s Trudeau airport have three companies running signage networks in their public areas. Perhaps more, but I only saw three in the last couple of days. The one I really liked, having seen bits of it months earlier, is run by telecom …
