Window-shopping, and buying June 22, 2007 by Dave Haynes If you are walking along one of the tonier blocks in London in the next few weeks you will be able to stop in front of the flagship Ralph Lauren store and do some serious window shopping – using a projected 78-inch touch screen applied to shop glass. USA Today is reporting how the store …
Finally … a company that makes screen covers June 21, 2007 by Dave Haynes I am sitting in LAX waiting for my flight. Bad news is I have a middle seat. The good news is I have a seat. They’re bumping people. The other good news is the ever-hapless folks at Northwest Airlines (I’m not flying them) have not locked down their wireless, so I am sitting out with …
InfoComm Report June 21, 2007 by Dave Haynes So as planned, I spent much of the day hoofing around the Anaheim Convention Center, checking out InfoComm 2007. For the unitiated, this show is aimed at the sytems integrator world and attracts throngs of people from companies who stick screens, speakers, cable, video conferencing systems, custom lighting and on and on into offices and …
Mixer location set June 4, 2007 by Dave HaynesAfter some important research on Friday, involving Harp, I determined a suitable location for the mixer on Thursday. A place called Grace O’Malley’s — which is about as authentically Irish as a Burger King — at 14 Duncan Street, just north of King in the theatre district. Good central location and they have the aforementioned …
LA Times has a look at this biz May 31, 2007 by Dave HaynesThe LA Times has had a run at the digital signage industry, talking to the usual suspects and referencing the usual stats about the expected growth of the business and so on. If you’re in this space already, there’s not much to learn. But the piece, from the Sunday paper, is not a bad primer …
Missing kids = money? May 25, 2007 by Dave HaynesLike most people, I tend to get a little squirrelly when I read about media networks that wrap an advertising or screen deployment around missing kids. There was one a few months ago that was hooking into the Amber Alert system, seemingly as a “how could you refuse?” way to get ad screens installed in …
Rethinking checkout screens May 24, 2007 by Dave HaynesI have been traveling yet again, this time in the USA northeast. We had time between a big meeting and the flight yesterday to pop into a regional grocer and see what they were up to. As has been the case with other such installs, the digital network in this one was pretty hopeless. There was …
Digital Signage Expo 2007 May 18, 2007 by Dave Haynes Well, the good news is that this year’s edition of the DSE show was well attended, not only in terms of bodies but also in the type of people wandering around the show floor. There were a lot of people there on missions to find stuff. The bad news is that if you were hoping …
You want engagement? Howziz? May 15, 2007 by Dave Haynes The MIT Advertising Lab has a post about how MSNBC has an interactive game that puts their brand up under the bright lights and really engages viewers. It behaves like an arcade game, but instead of there being a game controller, the whole audience is the game controller. The people in the seats before the …
DSE is upon us May 14, 2007 by Dave Haynes I am on a plane too early tomorrow to head down to Chicago for my third Digital Signage Expo, the event formerly known as Digital Retailing Expo. My guys have a booth, as do most of the usual suspects. And those among us who don’t have booth space will be hanging around and squinting at name tags, …
