New, tiny fanless unit capable of serious HD digital signage August 24, 2010 by Dave HaynesThe Swiss seem to make very nice little digital signage boxes. Spinetix has had a very nice little solid state box and platform on the market for at least a couple of years, and now we the technology firm NOXEL AG – also from Switzerland – releasing what appears to be a great little digital …
Wild West Days are over in Digital Signage? Nope. Exhibit A … August 24, 2010 by Dave HaynesThere was a suggestion last week that the wild west days of digital signage had passed. My reaction. Nope. I give you, as passed along by a friend, Convenience TV. New Leader Emerging in Booming Video Advertising Market RENO, NV, Aug 23, 2010 (MARKETWIRE via COMTEX) — The lucrative video advertising market is seeing a …
Screens that dominate in Cape Town airport August 22, 2010 by Dave HaynesWe don’t see this anywhere near enough – screens in public spaces that are large enough, and in sufficient numbers, that they visually demand viewer attention. South Africa-based DC Media has a nice video up about taking over the software for a media company that had invested what must have been a very substantial chunk …
Optrex joins the stre-e-e-tched screen contest August 20, 2010 by Dave HaynesAnother ultra-wide panel for digital signage is now on the market – this one from Optrex – a Japanese company that has a large office in the Detroit area. Display Blog reports the elegantly-named T-55604D192J-LW-A-AAN by Optrex is a 19.2-inch (48.8-cm) LED-backlit LCD with a 16:3 aspect ratio. The pixel format is 1920×360. Brightness is …
Dick, call me, we can help August 19, 2010 by Dave HaynesThe big focal point for the entry in to mammoth Dick’s Sporting Goods store near Buffalo’s airport – four tiled screens. Dead when I was there week, having sent off #1 brat back to beer pong and sporadic classes in way western Illinois. Makes me crazy, particularly when the screens are THE key visual as …
Getting a tenuous grip on mobile and social ties August 18, 2010 by Dave HaynesMy ridiculously smart Preset colleague David Weinfeld spends a lot of time watching where consumer engagement is going and how digital media fits in – not just digital signs, but the whole shootin’ match. He can give hours of useful discourse on social and mobile and how it all stitches together. I can rattle off …
Sightings: Ripple screen no more August 18, 2010 by Dave HaynesSpotted in the wild at a Robek’s in Southern California by an old colleague: “Once a Ripple TV digital sign, now a lonely power outlet surrounded by static marketing materials.” Eeesh. As much as I didn’t like Ripple’s overloaded screen approach, it beats this. DOOH network Ripple TV was acquired by TargetCast last year.
Missed marketing opportunity? August 17, 2010 by Dave HaynesThe Canadian burger chain A&W is testing some new concept stores aimed at urban 25-40 year olds in major cities – featured around self-serve ordering stations. The first one, reports Marketing, is now open in Vancouver. Knowing what’s coming in from tests on digital menu boards in QSRs, as in crazy-good sales lifts, all that …
Designers re-design Taxi TV; forget that pesky ad thing August 16, 2010 by Dave HaynesDOOH research consultant Bill Collins used Twitter to flag a piece from the New York Times on Saturday about the visual mess that is the screen design of Taxi TV, the little hybrid information, advertising and payment screens in NYC taxicabs. A couple of principals from a design firm wrote an opinion piece about how …
If a shark jumps in the forest, is there a splash? August 11, 2010 by Dave HaynesLet me state right up front that I have absolutely nothing against the Noventri folks. Never met them. They’ve never upset me. Never been burned by their product. Nothing. But I keep writing about them because they issue the goofiest PR … They jumped the shark by building Madonna into a release about a snack …