Sightings: Ripple screen no more August 18, 2010 by Super UserSpotted in the wild at a Robek’s in Southern California by an old colleague: “Once a Ripple TV digital sign, now a lonely power outlet surrounded by static marketing materials.” Eeesh. As much as I didn’t like Ripple’s overloaded screen approach, it beats this. DOOH network Ripple TV was acquired by TargetCast last year.
Missed marketing opportunity? August 17, 2010 by Super UserThe Canadian burger chain A&W is testing some new concept stores aimed at urban 25-40 year olds in major cities – featured around self-serve ordering stations. The first one, reports Marketing, is now open in Vancouver. Knowing what’s coming in from tests on digital menu boards in QSRs, as in crazy-good sales lifts, all that …
Designers re-design Taxi TV; forget that pesky ad thing August 16, 2010 by Super UserDOOH research consultant Bill Collins used Twitter to flag a piece from the New York Times on Saturday about the visual mess that is the screen design of Taxi TV, the little hybrid information, advertising and payment screens in NYC taxicabs. A couple of principals from a design firm wrote an opinion piece about how …
If a shark jumps in the forest, is there a splash? August 11, 2010 by Super UserLet me state right up front that I have absolutely nothing against the Noventri folks. Never met them. They’ve never upset me. Never been burned by their product. Nothing. But I keep writing about them because they issue the goofiest PR … They jumped the shark by building Madonna into a release about a snack …
If Content is King, Power is God August 11, 2010 by Super UserWalmart Smart Network endcap. No power or dead unit. It happens. But it really can’t in retail or anywhere else. Pic from reader
Japanese vending machines use video analytics to make drink recommendations August 10, 2010 by Super UserIf I ever squirted out of the rail car at a stop on the JR East transport system in Japan, I doubt anything would make me feel finer than a cold bottle of Pocari Sweat. Yes, evidently the Japanese have a drink called Sweat – presumably some sort of sports drink that maybe wouldn’t run …
Enough with the endless membership drive announcements August 6, 2010 by Super UserThere is a raging tomato fight, as you may have heard, going on between two non-profit organizations battling for the hearts, minds and wallets of the digital signage <you choose> a) industry or b) sector or c) evil cabal. Part of that battle is making the world aware when new members are signed up. Once …
Race to the bottom dep't: $250-$750 budget for digital signage platform August 6, 2010 by Super UserHi, looking for a company to create a digital signage application for me. This application has 3 parts a designer, admin and player. Admin site monitor players alert players Designer will be modeled after bannersnack.com for most part… (Budget: $250-750, Jobs: Embedded Software, Flash, HTML, MySQL, PHP) From i-freelancer.org 1 – there will undoubtedly be …
NASCAR Hall of Fame fan board lit up with 250-plus of Christie's MicroTiles August 5, 2010 by Super User(Disclosure: I do some writing for Christie, and prepared a case study on this project) One of the first BIG projects to come along for Christie Digital’s much-covered, much-praised MicroTiles technology is a signature installation at the NASCAR Hall of Fame in Charlotte, NC. The facility opened this spring and a focal point is a …
PumpTop TV starts weekly programming guide August 3, 2010 by Super UserIt is fair, I think, to suggest that many, many DOOH networks have a limited grasp of their programming schedule and follow a particularly well-traveled road as to what’s on the screen. Then there’s PumpTop TV. I’ve no business relation to these folks but have written about them a few times because they think outside …
