ScreenScape's location-based integration merits TechCrunch feature September 14, 2010 by Dave HaynesGetting a write-up in a blog is always nice, but in the big picture, normally no big deal. However, getting written up in one of the most heavily-trafficked technology blogs around is quite another matter. So it was nice to see little ScreenScape, from Prince Edward Island in Canada, get a nice write-up in TechCrunch …
CE Labs joins the digital signage contest September 7, 2010 by Dave HaynesFrom Digital Signage Universe comes word that Garland, Texas-based CE Labs has jumped into the digital signage waters with its own solution. Don’t know it. Haven’t see it (though I am a theoretical fan of solid state solutions). It comes with software (with templates) and there are two different networked players, by the looks of …
Market researchers looking for digital signage opinions in NYC next week September 4, 2010 by Dave HaynesWith the very clear proviso that I don’t know what or who this is for, I found this Linked In post quite interesting. Focus group for Managers or Directors of DS companies 9-9-10, 5:30-7:30PM paying $250.00 Cash, taking place in Manhattan, N.Y. Call Sharon 718-222-5600X215. The number traces back to a boutique market research firm …
No 180-inch LG plasma after all, but … September 3, 2010 by Dave HaynesLG managed to whip up a fair amount of hoohah this week when it announced it would be showing (quoting LG UK) a “staggering 180-inch plasma 3D TV prototype” at this week’s IFA consumer electronics trade show in Berlin. Wow. That would be one big piece of TV. I don’t think the floor joists in …
Tales of the (Digital Signage) Wild West: Convenience TV expands To Eastern US September 2, 2010 by Dave HaynesOne of the more heavily-read posts I’ve had up recently was about LA-based Convenience TV, an over the counter penny stock that has engaged a marketing firm to whip up some investor excitement. The company issued a release asserting that somehow 28 locations in the vastness of LA gave the company #1 market share … …
Digital mall directories just make sense September 2, 2010 by Dave HaynesMall directories going digital just makes sense, as the store listings are always changing and each time that happens stuff needs to get printed and people need to crack the cases open and change them and on and on. Never mind digital gives shoppers the ability to search by keywords or name instead of scanning …
The strange, confused attack of the news-bots August 30, 2010 by Dave HaynesThe people in the starter castle that took the place of a small bungalow in my leafy little neighborhood have about $900,000 worth of car in the driveway. A red Ferrari. A tan Bentley. And a big black Mercedes SUV. We are all speculating wildly about what they do to afford all that, plus this …
A digital mirror to get pretty, in butt-ugly packaging August 30, 2010 by Dave HaynesI am not a regular reader of PremiumBeautyNews (shocking, I know), but stumbled on this piece about the French hypermarket retailer Carrefour testing an interactive shelf-edge application in two of its new Carrefour Planet concept stores. Thanks to the electronic mirror, consumers just need the swipe of a make-up product barcode, to virtually “try on” …
Can a robot build your creative? Maybe … August 28, 2010 by Dave HaynesA piece in the Media and Advertising section of the New York Times this morning discusses a provocative proof of concept automated advertising solution put together by the Paris-based creative agency BETC Euro RSCG, which is part of the Havas agency empire. The software is called CAI, pronounced Kay, for Creative Artificial Intelligence, reports the …
Sightings: Using audience analytics to drive restaurant traffic August 26, 2010 by Dave HaynesTechCrunch flagged a demo of digital signage by Japanese telecom giant NTT that shows some different possibilities for biometrics as they relate to screens. Just about all the focus has been on audience counting, but this demo shows the commercial approach of analyzing how many people are looking at an ad for a nearby restaurant, …