The strange, confused attack of the news-bots August 30, 2010 by Super UserThe people in the starter castle that took the place of a small bungalow in my leafy little neighborhood have about $900,000 worth of car in the driveway. A red Ferrari. A tan Bentley. And a big black Mercedes SUV. We are all speculating wildly about what they do to afford all that, plus this …
A digital mirror to get pretty, in butt-ugly packaging August 30, 2010 by Super UserI am not a regular reader of PremiumBeautyNews (shocking, I know), but stumbled on this piece about the French hypermarket retailer Carrefour testing an interactive shelf-edge application in two of its new Carrefour Planet concept stores. Thanks to the electronic mirror, consumers just need the swipe of a make-up product barcode, to virtually “try on” …
Can a robot build your creative? Maybe … August 28, 2010 by Super UserA piece in the Media and Advertising section of the New York Times this morning discusses a provocative proof of concept automated advertising solution put together by the Paris-based creative agency BETC Euro RSCG, which is part of the Havas agency empire. The software is called CAI, pronounced Kay, for Creative Artificial Intelligence, reports the …
Sightings: Using audience analytics to drive restaurant traffic August 26, 2010 by Super UserTechCrunch flagged a demo of digital signage by Japanese telecom giant NTT that shows some different possibilities for biometrics as they relate to screens. Just about all the focus has been on audience counting, but this demo shows the commercial approach of analyzing how many people are looking at an ad for a nearby restaurant, …
New, tiny fanless unit capable of serious HD digital signage August 24, 2010 by Super UserThe Swiss seem to make very nice little digital signage boxes. Spinetix has had a very nice little solid state box and platform on the market for at least a couple of years, and now we the technology firm NOXEL AG – also from Switzerland – releasing what appears to be a great little digital …
Wild West Days are over in Digital Signage? Nope. Exhibit A … August 24, 2010 by Super UserThere was a suggestion last week that the wild west days of digital signage had passed. My reaction. Nope. I give you, as passed along by a friend, Convenience TV. New Leader Emerging in Booming Video Advertising Market RENO, NV, Aug 23, 2010 (MARKETWIRE via COMTEX) — The lucrative video advertising market is seeing a …
Screens that dominate in Cape Town airport August 22, 2010 by Super UserWe don’t see this anywhere near enough – screens in public spaces that are large enough, and in sufficient numbers, that they visually demand viewer attention. South Africa-based DC Media has a nice video up about taking over the software for a media company that had invested what must have been a very substantial chunk …
Optrex joins the stre-e-e-tched screen contest August 20, 2010 by Super UserAnother ultra-wide panel for digital signage is now on the market – this one from Optrex – a Japanese company that has a large office in the Detroit area. Display Blog reports the elegantly-named T-55604D192J-LW-A-AAN by Optrex is a 19.2-inch (48.8-cm) LED-backlit LCD with a 16:3 aspect ratio. The pixel format is 1920×360. Brightness is …
Dick, call me, we can help August 19, 2010 by Super UserThe big focal point for the entry in to mammoth Dick’s Sporting Goods store near Buffalo’s airport – four tiled screens. Dead when I was there week, having sent off #1 brat back to beer pong and sporadic classes in way western Illinois. Makes me crazy, particularly when the screens are THE key visual as …
Getting a tenuous grip on mobile and social ties August 18, 2010 by Super UserMy ridiculously smart Preset colleague David Weinfeld spends a lot of time watching where consumer engagement is going and how digital media fits in – not just digital signs, but the whole shootin’ match. He can give hours of useful discourse on social and mobile and how it all stitches together. I can rattle off …
