Crazy New Take On LED Boards Switches On In Brooklyn September 24, 2012 by Dave Haynes The Barclays Center sports venue opens in Brooklyn later this week – a new home for the relocated NBA Nets and piles of concerts. The building itself looks very different than most big arenas rising these days, and seems more in line with the new generation of soccer stadiums opening in different countries. One of …
Project Profile: FishNet’s Captures Guests With Giant Lobby Video Wall September 24, 2012 by Dave Haynes It’s become pretty common to walk into an office lobby and see a large monitor looming behind the reception desk, but the information security firm FishNet Security has amped up that idea by multiples. The Overland Park, Kansas firm’s new headquarters has a 10 by 6 wall of MicroTiles in the main lobby to welcome …
Project Profile: Hyperlocal Ad Network Expanding In Phoenix September 21, 2012 by Dave Haynes Unified Brand has been taking an interesting run at the whole hyperlocal digital network concept in the Phoenix area, and has now expanded into a sports center. Aspire Kids Sports Center now has five HD displays in its facility, running a mix of licensed videos and other digital material from content providers like CBS, and syndicated health and …
Video: Cheryl Cole Interactive Digital OOH Poster In UK Mall September 18, 2012 by Dave Haynes Polydor Records, Cheryl Cole from clearchanneluk on Vimeo. Here’s a brief – too brief really, but it’s at least something – video showing how that Cheryl Cole interactive dance thingie worked with Screenreach at a UK shopping mall. To promote the UK pop star’s new album, A Million Lights, ClearChannel UK worked with with TED@MediaCom …
Project Profile: Old World Meets Digital at Burberry’s Regent Street Flagship September 14, 2012 by Dave Haynes The storied British apparel brand Burberry has opened a new flagship store in London that puts digital front and center in a blend of old world wool and leather meets cool digital. It’s nice, though watching the video, I am not entirely sure what some of the things are. Look at 2:03 and tell me …
Project Profile: London’s New Cable Car Terminals September 14, 2012 by Dave Haynes London got its first cable car system just ahead of the Olympics this summer, with a gondola car service crossing the River Thames from the Greenwich Peninsula to the Royal Docks. When you get on at either end, you see big video walls driving content for the line’s sponsor, Emirates Air Line. There are a …
Project Profile: VW’s Interactive Digital Domination In Berlin September 12, 2012 by Dave Haynes The German company BlowUP media has released details and pix of a job running for Volkswagen at the Postdamer Platz rail station in Berlin. The campaign for the VW Golf VII users large format digital, intgeractive screens, big print and social in a really nice mix that plays on the motion of car-buying. The entire …
Project Profile: Wawa Rolls Out Screen Network Across Its 600 Stores September 12, 2012 by Dave Haynes The guys up the street from me at ADFLOW Networks (what, by the way, is this industry trend towards ALL CAPS?) sent me an update and some snappies on the work being done with the well-regarded c-store operator Wawa in the US. The Burlington, ON digital signage platform provider now has its services running in …
Project Profile: Bloomingdales Testing Augmented Reality Virtual Dressing Rooms September 10, 2012 by Dave Haynes US fashion retailer Bloomingdales is in the middle of a limited term test of an augmented reality/interactive screen application that lets people virtually try on clothing. The chain is working with FaceCake Marketing Technologies and Microsoft, using Kinect, on something called Swivel – which is referred to as a 3D virtual dressing room. Chain Store …
Project Profile: Nissan’s Kinect-powered Virtual SUV September 6, 2012 by Dave Haynes I’m not a big fan, at all, of gesture-based interactivity. At least not the big, imprecise and goofy gestures required using Kinect. So I wasn’t expecting a lot of this program Nissan had developed to preview its new Pathfinder in dealer showrooms in the US. I should disclose that I am working with a Nissan …
