Project Profile: VW’s Interactive Digital Domination In Berlin September 12, 2012 by Super User The German company BlowUP media has released details and pix of a job running for Volkswagen at the Postdamer Platz rail station in Berlin. The campaign for the VW Golf VII users large format digital, intgeractive screens, big print and social in a really nice mix that plays on the motion of car-buying. The entire …
Project Profile: Wawa Rolls Out Screen Network Across Its 600 Stores September 12, 2012 by Super User The guys up the street from me at ADFLOW Networks (what, by the way, is this industry trend towards ALL CAPS?) sent me an update and some snappies on the work being done with the well-regarded c-store operator Wawa in the US. The Burlington, ON digital signage platform provider now has its services running in …
Project Profile: Bloomingdales Testing Augmented Reality Virtual Dressing Rooms September 10, 2012 by Super User US fashion retailer Bloomingdales is in the middle of a limited term test of an augmented reality/interactive screen application that lets people virtually try on clothing. The chain is working with FaceCake Marketing Technologies and Microsoft, using Kinect, on something called Swivel – which is referred to as a 3D virtual dressing room. Chain Store …
Project Profile: Nissan’s Kinect-powered Virtual SUV September 6, 2012 by Super User I’m not a big fan, at all, of gesture-based interactivity. At least not the big, imprecise and goofy gestures required using Kinect. So I wasn’t expecting a lot of this program Nissan had developed to preview its new Pathfinder in dealer showrooms in the US. I should disclose that I am working with a Nissan …
Project Profile: 100 Screens In AT&T’s Chicago Flagship Store September 5, 2012 by Super User US carrier AT&T has opened up a digital screen-filled flagship store on Chicago’s Magnificent Mile retail strip, with the aim of showing customers everything AT&T offers up in technology. “Our Michigan Avenue store is where customers can immerse themselves in everything AT&T is about and truly explore the technology we have to offer,” says Paul …
Project Profile: New-York Historical Society Museum September 5, 2012 by Super User All photos: www.bengancsos.com Here’s a look at how content and industrial design can work well together and take a project up a few knotches in quality. The newly renovated New-York Historical Society Museum – which presents the long and rich history of that city, now uses digital around the facility to inform and guide visitors. I …
Project Profile: Interactive Wayfinders At Upstate NY Mall August 29, 2012 by Super User Erin Doherty from Four Winds Interactive sent along a nice piece from the Syracuse Post-Standard that profiles an expanded shopping mall in that city (Destiny USA) and the big push the mall operator did with digital wayfinding directories powered by FWi’s platform. It’s pretty familiar territory for digital wayfinding systems, but nicely executed. I like …
NBA Tweets Taken For Spin With Interactive Wall August 28, 2012 by Super User The NBA used a nice interactive social media wall to welcome fans at a pop-up facility that ran in London’s Covent Gardens during the 2012 Olympics. The goal of NBA House was to feature the league, attract new and existing fans through the day, and also be a base for VIP and partner hospitality events. …
Lil Wayne’s Projection-Mapped Mannequins August 24, 2012 by Super User If you can projection map a church, doing the same on a couple of retail mannequins would have to be dead-easy. Still, a project pulled off this week at a Las Vegas trade show was an interesting demo of what’s possible with a little planning and some short-throw projectors. The Magic Marketplace show this week …
Ancient French Cathedral’s History Told Using Projection Mapping August 20, 2012 by Super User Projection mapping can be extraodinary, but the problem I have seen repeatedly with big public projects has been the absence of a real theme and any sense of continuity. Quite often it’s a disjointed string of visual tricks, backed by electronic music. So I was pleased to read about and then watch a set of …
