Projects: 110 MicroTile Wall Courts Michigan State Hoops Prospects May 6, 2014 by Dave Haynes Big time NCAA college hoop recruiting has a lot to do with impressing the hell out of the athlete prospects when they do campus visits, making them leave with the conviction that they want to play college basketball there. That means bling, and in the case of the Michigan State University Spartans, a 30 foot …
Projects: Digital Ceiling In Oakley’s New NYC Flagship May 5, 2014 by Dave Haynes Oakley Store, NYC – Demo from Moment Factory on Vimeo. The sports performance company Oakley opened a new flagship store on 5th Avenue in NYC last week, and made heavy, but very different use of digital signage displays. The company hired Montreal’s Moment Factory to create “living, breathing installation, embodying the renegade spirit of Oakley’s …
Worst … Digital Signage Programming … Ever May 4, 2014 by Dave Haynes Ok, so maybe there’s something worse out there, but this was gloriously bad. And in my backyard. I was at the local mall the other day picking something up, and noticed this screen on a stick at an optical store entry. 1. They were just taking print ads, that are too busy even for print, and …
Projects: Cinnabon Reimages Stores With Digital Menus April 28, 2014 by Dave Haynes Here’s an interesting before and after set from work WAND Corporation is doing with Cinnabon. The re-image of the store took it from analog to digital menus, and where sometimes it is hard to tell in a QSR what’s a sign and what’s a display, here the screens add a lot more pop and information. …
Projects: Real-Time Property Listings On UK High Streets April 14, 2014 by Dave Haynes The UK wing of the global property firm Savills is putting real-time residential real estate listings in the windows of its high street locations. The screens show a selection of highlighted property listings, using Signagelive as the content management system and extracting data from Reapit, the estate agent CRM software used by Savills. Says a news …
Shopper Marketers Bring Pharmacy Digital OOH Network To Ireland April 10, 2014 by Dave Haynes I’ve seen shopper marketing companies nibble around the edges of the digital signage and digital OOH sectors through the years, but a company called Visualise has taken a bigger bite and gone in on a partnership that sees screens going into a Irish pharmacy chain. Visualise and the Belgian digital media firm iDklic are rolling …
Projects: Twitter Gets Immersive In Hall Of Mirrors April 2, 2014 by Dave Haynes Social Soul from MKG on Vimeo. Delta Air Lines commissioned an experiential marketing agency and a couple of interactive artists to come up with an immersive installation called Social Soul, which ran at last month’s TED conference in beautiful when dry Vancouver, BC. Developed by MKG, Social Soul was a custom structure people could walk into, …
Projects: Lithuanian Cinema Trades Static For Digital April 1, 2014 by Dave Haynes Forum Cinemas UAB, the largest cinema chain in Lithuania, has cut over its menu boards and posters to a dynamic solution as part of a big modernization project. The cinema chain’s Vilnius moviehouse is now running Samsung’s Smart Signage solution, using Signagelive as the back-end management platform. The cinema’s end-to-end digital signage solution comprises six video …
Projects: Digital OOH Prankvertising At A UK Bus Top March 24, 2014 by Dave Haynes There’s been a run of brand-sponsored “prankvertising” videos that seem to revel in scaring the living crap out of people. They get a lot attention, but you have to wonder whether the buzz is worth all the negatives generated by stuff that borders on mean spirited and nasty. The ones I have seen are done …
Projects: UK Hospital Network Adopts Smart Panels March 23, 2014 by Dave Haynes The Healthcare Messaging Group runs a communications service that publicizes essential healthcare, patient and hospital information on displays installed at primary locations within National Health Service hospitals in the UK, and the network has started cutting over to a solution that uses Samsung’s system on chip panels and Signagelive software. The Patient Information Initiative is …
