Projects: Twitter Gets Immersive In Hall Of Mirrors April 2, 2014 by Super User Social Soul from MKG on Vimeo. Delta Air Lines commissioned an experiential marketing agency and a couple of interactive artists to come up with an immersive installation called Social Soul, which ran at last month’s TED conference in beautiful when dry Vancouver, BC. Developed by MKG, Social Soul was a custom structure people could walk into, …
Projects: Lithuanian Cinema Trades Static For Digital April 1, 2014 by Super User Forum Cinemas UAB, the largest cinema chain in Lithuania, has cut over its menu boards and posters to a dynamic solution as part of a big modernization project. The cinema chain’s Vilnius moviehouse is now running Samsung’s Smart Signage solution, using Signagelive as the back-end management platform. The cinema’s end-to-end digital signage solution comprises six video …
Projects: Digital OOH Prankvertising At A UK Bus Top March 24, 2014 by Super User There’s been a run of brand-sponsored “prankvertising” videos that seem to revel in scaring the living crap out of people. They get a lot attention, but you have to wonder whether the buzz is worth all the negatives generated by stuff that borders on mean spirited and nasty. The ones I have seen are done …
Projects: UK Hospital Network Adopts Smart Panels March 23, 2014 by Super User The Healthcare Messaging Group runs a communications service that publicizes essential healthcare, patient and hospital information on displays installed at primary locations within National Health Service hospitals in the UK, and the network has started cutting over to a solution that uses Samsung’s system on chip panels and Signagelive software. The Patient Information Initiative is …
Projects: Raspberry Pi Drives Dry Cleaner Sign Network March 14, 2014 by Super User Raspberry Pie is probably bad news for people in the business of stain removal, but Raspberry Pi appears to be working just fine. Here’s a dry cleaner chain in Richmond, Virginia that’s using the low-cost micro PCs and running Rise Vision’s free CMS. The signs are pretty much just emulating the company website and embedding …
DSA Announces Awards Of Excellence, 2nd Awards In Four Months March 13, 2014 by Super User The Digital Screenmedia Association has pushed out a news release announcing the winners of its 2014 Awards Of Excellence. These are not the same awards as the ones – called the DSA Crown Awards – that the DSA handed out a little over four months ago in New York, ahead of what’s now called CEW. This …
Projects: Oscars Red Carpet Stretches All The Way To US Malls March 6, 2014 by Super User Screenfeed has long been known for curating and very nicely presenting news, data, images and video in automated feeds for digital signage networks, but it added an interesting new wrinkle the other night when it live-streamed video from the Academy Awards red carpet last Sunday. The live stream took over large digital screens placed in several …
Projects: Transparent Fridge Display Beckons Quebecois Beer Lovers February 25, 2014 by Super User I like the notion of transparent LCDs for product promotion in stores, but have not seen many examples off trade show floors, so it’s great to see a modest rollout of these with a major brand. Molson Coors Brewing is working with Montreal-based Groupe VIVA to put transparent beer fridges in a series of Quebec c-stores …
Ikea Turns One Billboard Into Three With Lighting Trick February 25, 2014 by Super User From Germany: Not digital, but an interesting approach to a space problem for an analog sign. Plays into Ikea’s whole space saving thing. More detail on Adweek
Projects: Adidas Gets Experiential With New HomeCourt Concept Stores February 25, 2014 by Super User The German athletic brand adidas has opened the doors of its new HomeCourt retail concept store in Beijing, with plans to open a couple dozen of them around the world this year. “Our new retail concept HomeCourt offers a consumer experience unlike any that adidas fans have enjoyed before. We have created a store where …
