Projects: London Windows Make Eye Contact With Passersby July 23, 2014 by Super User Eye Contact from Peter Hudson on Vimeo. As spotted on Engadget, here’s a new visual art project in London, UK that uses two giant pairs of eyes gazing from streetfront windows at passersby. The 650 oversized pixels that make up the video windows are at the Welcome Collection’s venue in London and intended by artists …
Projects: Under Armour Brand House in NYC July 22, 2014 by Super User The sports apparel and gear brand Under Armour opened the doors the SoHo (NYC) Brand House in April, the company’s largest retail store to date and one that puts a big visual focus on digital. The Brand House has nearly 10,000 square feet of interactive retail space that use technology to “tell the brand story through …
Projects: Samsung Turns On Interactive Touch Walls To Peddle Appliances At Best Buys July 11, 2014 by Super User Samsung has just unveiled a new digital in-store shopping experience designed to help consumers decide on just the right home appliance. Called CenterStage, the 3 by 3 interactive video wall showcases Samsung’s portfolio of appliances in Best Buy stores with ultra-realistic, life-size displays. In a news release, Samsung says: consumers find appliance shopping confusing and uncomfortable. …
Projects: Shelf-Edge Digital In Europe July 11, 2014 by Super User The in-store marketing firm Alrec Instore now has more than 3,000 networked screens running in European stores that are mounted at the shelf edge in aisles and sales counters, all aimed at moving tobacco product. The units – one in line with smokes and the other over top a cabinet that has (I think) chewing tobacco, …
Projects: A Tale Of Two Projected Cars July 10, 2014 by Super User There have been a couple of demo projects out recently that have really pushed some new thinking about how motor vehicles could be marketed in showrooms or, possibly more to the point, in places away from car-filled showrooms. Christie Digital demo’d projection mapping on the small surface of a car of a scale model car …
Projects: Nescafe Media Wall At Nestle Global HQ June 24, 2014 by Super User Nescafé’s iPad driven Mediawall in Nestlé’s HQ from defocus films on Vimeo. Defocus Films sent along a video link and a package of photos showing the media wall it pulled together for the food and beverage giant Nestlé at its global headquarters in Vevey, Switzerland. The nine-screen media wall is controlled by an iPad using software the …
Video: Tim Hortons In-Store Dining Network June 23, 2014 by Super User The Canadian coffee chain Tim Hortons is such a part of the cultural landscape up here that someone actually produces a very polished-looking independent blog called Inside Timmies. Michael Tutton from Ontario Lottery came across a post about the chain’s in-store TV, which includes a video of the programming. This picks up on his Tweet. …
Projects: Video Case Study Of I-X Center In Cleveland June 11, 2014 by Super User It probably goes on a two or three minutes more than it needs to, but this is nonetheless a really solid case study, done in video, of a huge NanoLumens project running at a big convention and trade hall in Cleveland, Ohio. The old WW2 bomber factory has 2.2 million square feet of exhibit space and, …
Projects: Digital OOH Lotto Network Switches On In Mauritius June 11, 2014 by Super User A media company in the Indian Ocean island nation of Mauritius is working with that country’s national lottery on promo screens that are replacing analog posters at 250 retail sites. Plug In has the deal with the National Lottery of Mauritius, which is buying airtime on Plug In screens. The system is using Signagelive’s platform, and running …
Advantech Walks IoT Talk With Clever Meeting Room System June 10, 2014 by Super User My last meeting in Taipei was at the impressive new headquarters building of the embedded systems giant Advantech, and I got a nice demo of an impressive meeting room system that walks the company’s talk about a sensor-driven, Internet of Things future. The first thing you notice in the right side of the main lobby …
