Projects: Samsung’s Godzilla-sized Smartphone Billboard In Moscow May 23, 2016 by Dave Haynes Samsung is marketing its new Galaxy S7 Edge phone in Moscow by draping one full side of an office tower with an LED curtain wall and adding a top and bottom that makes it look like a Godzilla-sized version of the new phone. The set-up is on Moscow’s Gidroproekt building, which is on the route …
Projects: Apple Includes 6K Wall In New San Francisco Flagship May 20, 2016 by Dave Haynes Here’s a look at the new Apple flagship store in San Francisco, which appears to continue a trend toward using big digital visuals as part of the minimalist design aesthetic. The store officially opens tomorrow in Union Square. The place has 42-foot tall (yup) sliding doors at the entry, and a very large 6K video …
Ontario Tears Down Its Beer Wall, Goes Interactive May 12, 2016 by Dave Haynes American friends who’ve come up to Toronto for a visit or on business have tended to marvel at the sight of big buildings along major roadways that say simply: BEER STORE. They are Ontario government-regulated stores that only sell beer, and many of them are set up like small warehouses, with a front order desk …
Projects: UK Burger Chain’s Switch To Digital Menus Sees 50% Sales Boost May 10, 2016 by Dave Haynes It’s one location, so keep that top of mind, but word that cutting over menu boards at a UK burger stand from static to digital menu boards jumped sales by 50% is nonetheless interesting. The small hand-crafted burger chain, Prime Burger, cut over its three locations to digital, working with Eclipse Digital Media and using Samsung’s …
Projects: Billboard Ads Take A Break For A Midnight Moment In Times Square May 6, 2016 by Dave Haynes Via The Creators Project If you are making your way through New York’s Time Square very late one evening this month, you may see the LED boards around the area suddenly fill up with flowers, in an art project called Midnight Moment. At 11:57 each night, the ad rotation changes over to public art for …
Projects: Italy’s Postal Service Rolls Out 11,500 Digital Signs April 29, 2016 by Dave Haynes If you’ve been involved in this business for a few years, you’ll remember the “old days” when rollouts of any real size were big news. Now, big rollouts are commonplace and don’t even get much attention when they happen (unless your company got the deal). Consider this: The Italian Post Office has installed 11,500 digital signage …
Projects: SoCal University Fixes Digital Signage Budget Problem And Starts Course In Process April 27, 2016 by Dave Haynes Students at Southern California’s University of LaVerne have turned a problem into a small business – developing a low-cost digital signage solution for the campus library and in the process realizing the same set-up could be offered to area businesses. The library wanted to expand its messaging capability, but the commercial solution being used by the …
Projects: Delaware North Wraps New HQ Reception In LED April 26, 2016 by Dave Haynes This is the new 10th floor headquarters lobby of the sports, gaming and hospitality company Delaware North, in downtown Buffalo. The architects have built in a 74-foot long by 2-foot high strip of 4mm LED modules around the reception desk. “When we first began discussing ideas for the reception area, the architect suggested light boxes,” says Kerry …
Projects: Two-Level Video Wall At Dior Flagship in SF’s Union Square April 21, 2016 by Dave Haynes Photo Credit: Kristen Pelou / Dior This is the new Christian Dior flagship store in San Francisco, which has a two-level video wall bisected by a set of stairs. The side wall mirrors amplify the visuals. The shop at 185 Post Street, in the Union Square district, is a historic building that has had its …
Projects: Toronto’s Mount Sinai Switches On Massive Digital Donor Wall April 18, 2016 by Dave Haynes Donor walls are a big part of many hospitals – used to thank companies and individuals who support the organization’s work and facilities. For years, these walls were plaques or printed graphics, but lately, they’ve gone digital, and this has to be one of the bigger ones out there. Toronto’s Mount Sinai Hospital has turned on 50 …
