Projects: London’s Waterloo Station Gets Slimed By Ghosts July 11, 2016 by Dave Haynes This is well done – an immersion zone on London’s Waterloo Station promoting the Ghostbusters remake. The campaign broke today in the rail station, launched by Sony Pictures and run via ad-concession owner JCDecaux today. A news release says: The campaign activity is augmented with a variety of global media-firsts debuting at the Waterloo Station spectacular. Oozing, …
Projects: Monster’s Nice Multimedia Charging Stations At ATL July 8, 2016 by Dave Haynes This is a nice example how a blend of digital display, analog print and necessary functionality can all blend together into an effective digital OOH ad piece. Monster Media has a campaign in bustling Atlanta Hartsfield Airport for Royal Caribbean International, the cruise ship company. The campaign has a series of smartphone charging stations on …
Projects: 95-Inch Displays Part Of Experience At Samsung Showcase Store July 7, 2016 by Dave Haynes This is the new Samsung store at Toronto’s Sherway Gardens shopping centre, which has displays sprinkled through the store, including a big 95-inch panel embedded in an entry side wall, and another at the back. The design was done by Vancouver-based design group Cutler, and there are more pix here on Retail Design Blog. You …
Projects: Cafetiero Frames Up Its Digital Menus July 6, 2016 by Dave Haynes This is the digital menuboard set-up for a small German cafe chain called CAFETIERO, which is run by the exhibitions and event catering firm The Stockheim Group. The company uses 40-inch displays for menus, and nicely surrounds them in decorative picture frames. The landscape display panels run menu items and portrait screens run promotions. The company is also testing …
Projects: BMO Lights Up Twin Video Walls In Toronto’s PATH System June 24, 2016 by Dave Haynes This is a pair of 3 by 5 video walls, using 55-inch narrow bezel displays, in the underground PATH concourse system/maze that connects most of the big office towers in downtown Toronto. Done for BMO Financial Group, the wall is in the walkway system at BMO’s flagship location, First Canadian Place. The guys who put it …
Projects: LED Staircase Leads Way Into New Vegas Nightclub June 23, 2016 by Dave Haynes I’m not quite sure how a company based in Ottawa, Ontario got a nightclub deal in Las Vegas, Nevada, but UTG Digital Media from Canada’s capital has installed a slick LED staircase at the new JEWEL Nightclub at the Aria casino-hotel. The club opened in May, and is managed by the hospitality company Hakkasan Group, which also …
Projects: Lithuania’s Teo Networks Its Instore Marketing Efforts June 13, 2016 by Dave Haynes Lithuania’s leading telco and home entertainment services provider Teo has kitted out stores with single displays and clusters in push to enhance customer services. The set-up is running in shopping malls in that country’s three largest cities, with the tech put in by solutions provider Hansab, running Signagelive on Samsung displays. The company, says a press release, …
Projects: White Label QSR Uses Digital Signage To Change Brand And Offers On Demand June 3, 2016 by Dave Haynes Here’s an interesting take on using digital signage in the restaurant business – make the displays the dominant visual marketing element, and change the restaurant brand, menu and operator on demand. That’s what the specialist agency Beaver Group has developed for London Excel, an exhibition and conference center in London, UK. They have kitted out …
Projects: University Of Kent Using Signage To Connect Students To Services June 3, 2016 by Dave Haynes The University of Kent, in the south of England, is using digital signage at its redeveloped library to help students find and use services. Thirty-five Samsung Smart Signage displays have been installed around the library by UK-based Eclipse Digital Media, using the cloud-based digital signage software, embed signage. “Navigating around the large 15,000 sq. metre space for up …
Projects: Hyundai’s Kuwait Flagship Drives Big Video Walls May 30, 2016 by Dave Haynes This is the showroom at Hyundai’s flagship store in Kuwait, using a set of thin-bezel Sharp displays. There are two of these video walls in the showroom. The project was put together by Dubai-based 2point0 Concepts and a sister company, Kuwait-based DeLite Engineering. The screens are powered by 2point0’s own CMS, iSignage.
