Action Flick Trailer Gets Debut Across 22 Giant LED Boards In Times Square December 12, 2016 by Dave Haynes The producers behind The Fate of the Furious – which I think is a chick flick about annoyed shoppers and a woman who controls the Christmas shopping line-up outside of a Kate Spade outlet store – did a massive takeover last night of many of the LED boards in Times Squares to hype the movie and the trailer. …
Skin Care Firm Dermalogica Adds Lift And Learn To In-Store Digital December 12, 2016 by Dave Haynes The UK skin care brand Dermalogica has streamlined a range of digital displays in its retail locations – putting them on a network and adding new smart signage displays to drive promotions and build up its “Hero” products. The company has started rolling out a solution in stores, put together by systems integrator Solutions AV, that uses IAdea …
Air Transat, Moment Factory Team Up On Experiential Kiosks At Montreal’s Main Airport December 9, 2016 by Dave Haynes Montreal’s Moment Factory, the experiential media agency, is involved with charter vacations air carrier Air Transat, also based in Montreal, on a new permanent installation interactive installation at that city’s main airport. It’s set up in Espace Air Transat – what I assume are the dedicated departure lounges for the vacation-centric carrier at Montréal–Trudeau Airport’s new international terminal. …
Aussie Beauty Retailer MECCA Brands Opening “Connected” Stores December 9, 2016 by Dave Haynes The Australian beauty retailer MECCA Brands has started opening what it has dubbed “connected” store – loaded with digital displays intended to connect with customers. A shop at Myer Melbourne was the first to get a set-up that includes a total of six 2×1 55? portrait columns, plus a giant 65? single landscape display. There is also …
Ebay Creates Big Digital Experiences For New Silicon Valley Campus Welcome Center December 5, 2016 by Dave Haynes A new central building on the Silicon Valley campus of ecommerce giant eBay, called Main Street, serves as the main gateway and front door for the company. It’s a technology-rich building intended to drive brand identity, capture the rapid pulse of the company and more practically provide much-needed flexible, well-equipped spaces for hosted meetings, conferences, and events. The company …
North Face Hangs Atmospheric Video Walls In Palo Alto Flagship Store December 2, 2016 by Dave Haynes Via Retail Design Blog Here’s some shots, but not much digital signage detail, about a North Face flagship store that opened earlier this year in the very high rent district of Palo Alto, California, at the shopping center in the shadows of Stanford University. The images come from Retail Design Blog, and it details a …
NBA Fan Zone Virtual Bobble Heads Find Their Way To OKC Highway Billboard December 1, 2016 by Dave Haynes The interactive touchscreen thing at sports venues is not new, but there’s a few things Philly-based MVP Interactive did with Cox Communications and the NBA’s Oklahoma City Thunder that are kinda cool: Fans make their personal, albeit virtual bobbleheads; A sensor called the vert jump mat measured how high fans can jump (vertical leap is kind of important …
Projects: Mall Of America Adds Slim Digital Wayfinders November 30, 2016 by Dave Haynes Here’s a slightly different take on shopping mall wayfinding: smaller screens set at angles, instead of the jumbo vertical screens you mostly see in malls these days. This is at the Mall of America in Minneapolis – which I believe remains the largest shopping mall in the U.S. – and there are six of these, …
Ebay Pop-Ups Use Face Pattern Tech To Determine Gifts You Really Want To Buy November 30, 2016 by Dave Haynes A two-day pop-up store on London’s Oxford Street, run by Ebay, is using face pattern detection technology to help Christmas shoppers what they really should buy and put under the tree for loved ones. The idea is that the biometrics tech – touted among other things as capable of measuring emotional responses – will …
Projects: Big Digital Experiences Now Greet Visitors To US Bank’s LA Skyline Deck November 30, 2016 by Dave Haynes You can go up to the 69th and 70th floors of the US Bank Tower in LA to get a 360-degree view of that city, looking west to the beaches and ocean and the mountains beyond the city’s basin. To get up there, you first stop at the 54th floor, and that’s where a new …
