Amazing: Dubai Mall Turns On World’s Largest OLED Video Wall August 2, 2017 by Dave Haynes The massive Dubai Mall in guess where has just turned on a new OLED video wall that breaks a bunch of records for sheer scale. It is 50 meters wide by 14 meters tall, fronting the aquarium attraction in the mall. The digital canvas is 1.7 billion pixels. The OLEDs are LG’s, and there are …
Interactive Digital So Fun Your Eyes Bleed Black August 2, 2017 by Dave Haynes This is an experiential marketing deployment by MVP Interactive at the Comic-con convention this past weekend in San Diego, built for Audible to showcase the release of an X-Files audio series, Cold Case. Philly-based MVP worked with Pop Social and Jack Morton to create an interactive screen that let sci-fi and comics nerds choose their …
Projects: Line Friends Tops New Times Square Store With 1,600 Sq. Ft. LED August 2, 2017 by Dave Haynes Content is a factor, of course, but’s generally kind of amazing how good a 10mm pitch outdoor LED sign can look these days. This is an upgraded LED board that replaced an older digital display used by Aeropostale to advertise its brand outside a Times Square retail store. The new one is for LINE FRIENDS, an …
Changi Airport Previews Incredible 70-Metre Immersive LED Wall August 1, 2017 by Dave Haynes Singapore’s Changi Airport has started providing peaks inside the new Terminal 4, which is set to open before the end of this year. One of the big features is a vast immersive fine pitch LED video wall at the security screening area. Instead of small screens and talking flat ladies droning on endlessly about what …
Projects: Local UK Tourism Council Builds Digital Attractions Stand July 31, 2017 by Dave Haynes A project doesn’t need to be big and expensive to be well done and effective. Here’s a simple but well executed tourism application that adds digital to an attractions brochure rack. The borough of Pendle in the UK created a visitor information point in the café area of retailer Boundary Mill’s flagship store outlet, based …
Projects: 70 Flexible OLEDs Create Digital Ad Chandelier At Indian Mall July 28, 2017 by Dave Haynes A shopping mall south of New Delhi, India is using 70 55-inch LG OLEDs to create a digital chandelier for advertising. The three-layer feature piece is installed at Ambience Mall in the city of Gurugram. The top layers create round bands, above a three-sided bottom layer. The ads are for LG’s high-end home appliance line LG …
Toys R Us Tests Interactive Screens, Digital Endcaps In Vancouver Concept Store July 26, 2017 by Dave Haynes Toronto-based Cineplex Digital Media is working Toys “R” Us on a new digital store concept that blends digital endcaps, interactive look-up screens and point of sale kiosks. The concept is being tested at a store in the greater Vancouver area. “Our Langley store is the evolution of our digital future,” says Clint Gaudry, Vice President, Marketing & Store …
Projects: Atletico Madrid’s New Stadium Has 300+ Digital Signage Screens July 25, 2017 by Dave Haynes The Spanish football (soccer) team Atletico Madrid will have a new stadium when the new season starts in a few weeks, and it will open with more than 300 digital signage screens and another 500 IPTV screens. The Wanda Metropolitano, located in East Madrid, is running the signage and IPTV on UK-based Tripleplay’s software platform …
16:9 Projects Podcast: Terrell Place, by ESI Design July 23, 2017 by Danica Trapara Downtown Washington, D.C.’s Terrell Place is an office and retail complex named after civil rights activist Mary Church Terrell, a founding member of the NAACP, who led the protest against segregation at Hecht’s lunch counter in the 1950s. Building owners, Beacon Capital asked ESI Design to transform the disjointed lobby, which is comprised of three …
Projects: 3-Storey Floating LED Wall Greets USC J-School Students July 20, 2017 by Dave Haynes This is the student atrium in the newly-built Annenberg Hall at the University of Southern California in LA, which has a showpiece 3-storey-tall display intended to draw the attention of students, possibly even getting them to look up from their smartphones. The hall is part of the ?Annenberg School for Communication and Journalism. The five-storey student …
