Projects: New VW Concept Dealership In UK Minimizes Footprint Via Digital Signage August 4, 2017 by Super User Auto dealerships in larger urban centres are getting necessarily smaller – a simple function of saving on the high cost pf premium retail space. The new Volkswagen store in The Bullring shopping centre in Birmingham, UK is not a whole bunch bigger than a clothing retailer – relying heavily on technology to tell the brand …
Texas Longhorns Kit Out New Football Locker Room With Screens Over Stalls August 3, 2017 by Super User Other people can engage in the argument over whether Division 1 college athletes in the United States should be paid, and based on social media posts, it’s already evident the new University of Texas Longhorns football locker room has people griping about money being spent on bells and whistles, instead of paying players or putting …
Dutch Lingerie Retailer Offers Sensory Experience In Flagships August 3, 2017 by Super User Scala has circulated a good case study about the work it has been doing with systems integrator partner DOBIT for the European lingerie retailer Hunkemo?ller, particularly in flagship high street stores like the one in the video. The Amsterdam-based brand has 180 stores in the Netherlands and 100 more in Belgium and Luxembourg, The set-up does …
Projects: Vienna’s Airport Gets Megaboard DOOH Wall At Security Checkpoint August 2, 2017 by Super User I have mixed feelings about this new “megaboard” video wall at the security clearance area at Vienna, Austria’s international airport. On the plus side, it’s pretty damn clever to turn the facade for the screening area into an out of home advertising opportunity. But, we’re now living in the days of seamless, fine pitch LED …
Amazing: Dubai Mall Turns On World’s Largest OLED Video Wall August 2, 2017 by Super User The massive Dubai Mall in guess where has just turned on a new OLED video wall that breaks a bunch of records for sheer scale. It is 50 meters wide by 14 meters tall, fronting the aquarium attraction in the mall. The digital canvas is 1.7 billion pixels. The OLEDs are LG’s, and there are …
Interactive Digital So Fun Your Eyes Bleed Black August 2, 2017 by Super User This is an experiential marketing deployment by MVP Interactive at the Comic-con convention this past weekend in San Diego, built for Audible to showcase the release of an X-Files audio series, Cold Case. Philly-based MVP worked with Pop Social and Jack Morton to create an interactive screen that let sci-fi and comics nerds choose their …
Projects: Line Friends Tops New Times Square Store With 1,600 Sq. Ft. LED August 2, 2017 by Super User Content is a factor, of course, but’s generally kind of amazing how good a 10mm pitch outdoor LED sign can look these days. This is an upgraded LED board that replaced an older digital display used by Aeropostale to advertise its brand outside a Times Square retail store. The new one is for LINE FRIENDS, an …
Changi Airport Previews Incredible 70-Metre Immersive LED Wall August 1, 2017 by Super User Singapore’s Changi Airport has started providing peaks inside the new Terminal 4, which is set to open before the end of this year. One of the big features is a vast immersive fine pitch LED video wall at the security screening area. Instead of small screens and talking flat ladies droning on endlessly about what …
Projects: Local UK Tourism Council Builds Digital Attractions Stand July 31, 2017 by Super User A project doesn’t need to be big and expensive to be well done and effective. Here’s a simple but well executed tourism application that adds digital to an attractions brochure rack. The borough of Pendle in the UK created a visitor information point in the café area of retailer Boundary Mill’s flagship store outlet, based …
Projects: 70 Flexible OLEDs Create Digital Ad Chandelier At Indian Mall July 28, 2017 by Super User A shopping mall south of New Delhi, India is using 70 55-inch LG OLEDs to create a digital chandelier for advertising. The three-layer feature piece is installed at Ambience Mall in the city of Gurugram. The top layers create round bands, above a three-sided bottom layer. The ads are for LG’s high-end home appliance line LG …
