Video: Coca-Cola’s Morphing Times Square LED Board August 11, 2017 by Dave Haynes Here’s a different video looking at that morphing 3D robotic display Coca-Cola has switched on this week in Times Square.
Projects: Coca Cola Switches On World First Robotic 3D LED Board In Times Square August 10, 2017 by Dave Haynes Coca-Cola has had a big sign in NYC’s Times Square for a century, and this week the global brand turned on a new iconic sign billed as the world’s first 3D robotic LED billboard. It has 1,715 moving and 245 static LED cubes, with an overall visual footprint of 240 square meters, which in non-metric terms, is …
Projects: Giant LV Strip Board Framed By Virtual Roman Columns August 10, 2017 by Dave Haynes I don’t think I’ve seen an LED marquee quite like this – a very tall roadside slab that has the curves of three-dimensional Roman columns on each side, wrapped in LED. It’s an 85-foot tall 10mm sign along the Las Vegas Strip, in front of Caesar’s Palace. It went up in June, I believe, for …
Projects: Cruise Ship Sets Sail With Experiential Video Wall August 9, 2017 by Dave Haynes Cruise ship giant Royal Caribbean International’s Ovation of the Seas took its first voyage in 201g with an experiential video wall on its main esplanade, using nine different pieces of themed, reactive content. The permanent 8’ x 20’ digital art wall reacts to each person passing by, and can be controlled through gestural interactivity. It …
Projects: LED Clouds Hang Over Giant Brand’s NYC Lobby August 9, 2017 by Dave Haynes Sansi North America Displays aka SNA Displays sent over images of new LED displays now up and running in the NYC offices of what is coyly referred to as the world’s largest athletic apparel brand. The signature part of the project is 13 LED “clouds” – LED displays suspended lobby ceiling that sync up and …
Projects: Two LED Towers Go Up In Norfolk’s Revitalized Waterside District August 7, 2017 by Dave Haynes Here’s a nice example of a mixed media digital and analog signboard, one of two put up in the revitalized Waterside District in Norfolk, Virginia. The 23-foot-high boards are 10mm pitch units done by SNA Displays. “This was an interesting and rewarding project for us,” says Jason Helton, executive vice president for SNA Displays. “The client …
Projects: New VW Concept Dealership In UK Minimizes Footprint Via Digital Signage August 4, 2017 by Dave Haynes Auto dealerships in larger urban centres are getting necessarily smaller – a simple function of saving on the high cost pf premium retail space. The new Volkswagen store in The Bullring shopping centre in Birmingham, UK is not a whole bunch bigger than a clothing retailer – relying heavily on technology to tell the brand …
Texas Longhorns Kit Out New Football Locker Room With Screens Over Stalls August 3, 2017 by Dave Haynes Other people can engage in the argument over whether Division 1 college athletes in the United States should be paid, and based on social media posts, it’s already evident the new University of Texas Longhorns football locker room has people griping about money being spent on bells and whistles, instead of paying players or putting …
Dutch Lingerie Retailer Offers Sensory Experience In Flagships August 3, 2017 by Dave Haynes Scala has circulated a good case study about the work it has been doing with systems integrator partner DOBIT for the European lingerie retailer Hunkemo?ller, particularly in flagship high street stores like the one in the video. The Amsterdam-based brand has 180 stores in the Netherlands and 100 more in Belgium and Luxembourg, The set-up does …
Projects: Vienna’s Airport Gets Megaboard DOOH Wall At Security Checkpoint August 2, 2017 by Dave Haynes I have mixed feelings about this new “megaboard” video wall at the security clearance area at Vienna, Austria’s international airport. On the plus side, it’s pretty damn clever to turn the facade for the screening area into an out of home advertising opportunity. But, we’re now living in the days of seamless, fine pitch LED …
