Ballantine’s Creates Immersive, Interactive Scotch Whisky Tasting Rooms September 28, 2017 by Dave Haynes This is a couple of years old, but the first I’ve seen of it – an interactive whisky tasting experience that blends immersive 360 projections and interactive touch screens that use optical markers on things like the bottles. It was put together in London for Ballantine’s, a Scottish distiller focused on blended whisky. The global …
Detroit Metro Airport’s DutyFree Gets The LED Halo Effect September 27, 2017 by Dave Haynes The big World Duty Free shop in the international terminal at Detroit’s main airport has added a set of displays aimed at energizing the store experience and driving sales and promotions. The showcase feature is a 3mm pitch LED halo ring hanging like a lighting fixture, the idea being the circular display is visible anywhere …
Sephora, Uniqlo Add Digitally-Rich Flagship Stores In Barcelona September 26, 2017 by Dave Haynes Information is limited from official channels, but I have seen word here and there about a pair of digitally-rich flagship retail stores opening in Barcelona – for Sephora and Uniqlo. The Sephora concept store appears to have a long corridor leading to the cosmetics shop flanked by a series of tall, fine-pitch LED panels, and …
Is Coca-Cola’s Big Robotic Billboard In Times Square Mechanical Overkill For Visual Effects? September 25, 2017 by Dave Haynes The big three-dimensional robotic billboard that Coca-Cola bankrolled and switched on this summer in New York’s Times Square has generated lots of attention, and led to an interesting debate about whether it’s a brilliant showcase of attention-grabbing technology, or mechanical overkill for effects that could largely be created inside the content. I haven’t seen the …
Projection-Mapping Turns Vancouver Bridge Into Virtual Salmon Run September 21, 2017 by Dave Haynes This is the last weekend to see what appears to be an amazing projection mapping effort on the underside of one of Vancouver’s main bridges The Cambie Bridge’s underside is transformed into a wild B.C. river that shows the journey of migrating sockeye salmon in a 25-minute show, using cinematography from three B.C. rivers that …
Canadian Vacations Provider Sunwing Opens Digitally-Rich Pop-Up Store September 20, 2017 by Dave Haynes Canadian vacation travel company Sunwing has opened a pop-up store in one of Canada’s busiest and ritziest shopping malls, using big visuals and a lot of technology to get shoppers at Toronto’s Yorkdale Mall thinking about booking a flight to the tropics for when the snow flies. The Sunwing Concept Store was pulled together by Toronto’s bricks+matter – …
Hamptons’ Art Museum Uses LED Walls To Make Waves With Exhibition September 20, 2017 by Dave Haynes Via Installation A gallery in the ritzy Hamptons area of Long Island, NY has an exhibit running right now that builds big LED screens into the mix to show a series of digitally-generated waves. There is a pair of 15mm pitch LED walls on the gallery exterior visible to visitors and passing motorists, showing waves …
Video: Largest Outdoor 8mm LED Board On Planet September 15, 2017 by Dave Haynes Here’s video from that monster wraparound 8mm LED board that sparked up in Times Square this summer. Located at 701 7th Avenue (aka 20 Times Square), the wrap-around main screen is 91’4″ high and 186’4″ wide. Manufacturer/integrator SNA Displays says that makes it the largest 8mm outside LED board on the planet. The NFL will …
San Diego Dazzles Its New Rental Car Center With 2,100 E Ink Prism Tiles September 14, 2017 by Dave Haynes Airport rental car centers tend to be big, bland concrete blocks that are anything but visual treats, but the new one at San Diego International Airport is a decided departure – with the exterior animated by some 2,100 E Ink Prism tiles. The public artwork, just launched, turns the 1,500-foot long front of the parking …
Texas A&M Pimped Out Its Football Locker Room With Digital Signage, Too … In 2014 September 12, 2017 by Dave Haynes So when I saw video of the University of Texas Longhorns’ football locker room, with LCD screens over every locker, it occurred to me that this was going to be something that would get emulated by other schools. Turns out that U of T borrowed on something another big football program, Texas A&M’s Aggies, did …
