Car Grilles Scanned In Real-Time For Targeted Digital OOH Film Promo October 10, 2017 by Super User The video is almost as silly and overdone as a Michael Bay movie, but if you can put up with all the extraneous stuff you will see how Lamar used vehicle recognition technology to promote the latest Transformers movie this summer. To promote the release of Transformers: The Last Knight, ahead of its nationwide release in …
Projects: IKEA’s New Sheffield Store Includes Tidy Digital Menu And Promo System October 10, 2017 by Super User This is the tidy set of menu displays IKEA has at its food service counter in the newly opened store in Sheffield, UK. The displays were put in by Beaver Group and run that solutions provider’s “signage.ninja” software, which I THINK is a front-end gateway with Scala under the hood. Continuing the nationwide rollout with …
New Lloyds Flagship Branch Reimagines High Street Banking In UK October 6, 2017 by Super User UK-based Lloyds Bank has just opened a new flagship branch in Manchester – full of tech and customer comforts – that’s positioned as a re-imagined approach to high street banking. The branch has a coffee shop, a dedicated business hub aimed at attracting the start-up culture, free WiFi, and a lot of screens (including tabletop …
Women’s Lifestyle Publisher Marie Claire Opens Tech-Filled Next Big Thing Pop-up Shop In NYC September 28, 2017 by Super User In a slightly odd twist, the women’s fashion and beauty publisher Marie Claire has teamed up with Mastercard to open a pop-up shop in New York this fall, called The Next Big Thing Concept Shop because it features what’s perceived as whiz-bang interactive retailing technology. The store at 120 Wooster in Soho, open until the …
Ballantine’s Creates Immersive, Interactive Scotch Whisky Tasting Rooms September 28, 2017 by Super User This is a couple of years old, but the first I’ve seen of it – an interactive whisky tasting experience that blends immersive 360 projections and interactive touch screens that use optical markers on things like the bottles. It was put together in London for Ballantine’s, a Scottish distiller focused on blended whisky. The global …
Detroit Metro Airport’s DutyFree Gets The LED Halo Effect September 27, 2017 by Super User The big World Duty Free shop in the international terminal at Detroit’s main airport has added a set of displays aimed at energizing the store experience and driving sales and promotions. The showcase feature is a 3mm pitch LED halo ring hanging like a lighting fixture, the idea being the circular display is visible anywhere …
Sephora, Uniqlo Add Digitally-Rich Flagship Stores In Barcelona September 26, 2017 by Super User Information is limited from official channels, but I have seen word here and there about a pair of digitally-rich flagship retail stores opening in Barcelona – for Sephora and Uniqlo. The Sephora concept store appears to have a long corridor leading to the cosmetics shop flanked by a series of tall, fine-pitch LED panels, and …
Is Coca-Cola’s Big Robotic Billboard In Times Square Mechanical Overkill For Visual Effects? September 25, 2017 by Super User The big three-dimensional robotic billboard that Coca-Cola bankrolled and switched on this summer in New York’s Times Square has generated lots of attention, and led to an interesting debate about whether it’s a brilliant showcase of attention-grabbing technology, or mechanical overkill for effects that could largely be created inside the content. I haven’t seen the …
Projection-Mapping Turns Vancouver Bridge Into Virtual Salmon Run September 21, 2017 by Super User This is the last weekend to see what appears to be an amazing projection mapping effort on the underside of one of Vancouver’s main bridges The Cambie Bridge’s underside is transformed into a wild B.C. river that shows the journey of migrating sockeye salmon in a 25-minute show, using cinematography from three B.C. rivers that …
Canadian Vacations Provider Sunwing Opens Digitally-Rich Pop-Up Store September 20, 2017 by Super User Canadian vacation travel company Sunwing has opened a pop-up store in one of Canada’s busiest and ritziest shopping malls, using big visuals and a lot of technology to get shoppers at Toronto’s Yorkdale Mall thinking about booking a flight to the tropics for when the snow flies. The Sunwing Concept Store was pulled together by Toronto’s bricks+matter – …
