UCL to Light Up Wilkins Building With Immersive Projection Show for 200th Anniversary November 27, 2025 by John Berkovich University College London will mark its bicentennial with an immersive sound-and-light production that will transform its Wilkins Building into a large-scale projection canvas next February. The event, titled UCL Illuminated, will run for three nights from February 11–13, 2026, and will use architectural projection mapping to turn the historic façade and surrounding Quad into a …
Disney Cruise Ship Turned Into Floating Projection Canvas November 14, 2025 by John Berkovich In what is reportedly the largest floating projection-mapping installation completed to date, a technical team at Video Systems Design, working with Montreal-based VYV Corporation, live-tracked a cruise ship and mapped ultra-wide content across its hull using a system built around 30 laser projectors and VYV’s real-time media-server and tracking platforms. The activation used active positional …
London’s Battersea Power Station Gets Projection-Mapped with “Apple Trees” This Christmas November 7, 2025 by Antonia Hamberger Nike used the same brick towers for an out-of-home campaing as early as 2013. Now, Apple has taken over the chimneys of London’s Battersea Power Station – those unmistakable sentinels overlooking the south bank of the Thames – for its new Christmas campaign. From December 6 to 22, the facade of the former coal-fired power …
Amsterdam in Motion Brings 750 Years of City History to Life November 3, 2025 by John Berkovich Amsterdam has unveiled Amsterdam in Motion, a permanent exhibition celebrating the city’s 750th anniversary through immersive storytelling and multimedia design. The project, developed by Monks — S4 Capital’s global digital operating brand, in collaboration with the City of Amsterdam, redefines city marketing with what is billed as the world’s largest interactive city model. Spanning 200 …
Kumulus and Brightsign Bring Interactive Storytelling to Svalbard Museum October 14, 2025 by John Berkovich Who says there’s not much to see and do above the Arctic Circle? The Svalbard Museum in Longyearbyen, Norway, has been reimagined as an interactive experience that blends cultural heritage with digital storytelling. The museum, located at 78 degrees North and dedicated to preserving Arctic history, had long relied on static displays. To create a …
Grand Central Becomes a Canvas for New York’s Humanity with Massive Digital Art Takeover October 10, 2025 by John Berkovich Grand Central Terminal has been transformed into a sweeping public art experience with Dear New York, a citywide love letter created by Humans of New York founder Brandon Stanton. The immersive installation replaces every advertisement in the terminal and subway tunnels with portraits and stories of real New Yorkers. Running, with free admission, from October …
Atlas 9 Signals Dimensional Innovations’ Leap from Client Work to Immersive IP October 3, 2025 by John Berkovich For years, creative services firms have talked about transforming from project vendors into IP owners. With Atlas 9, Dimensional Innovations (DI) is doing just that – building a narrative-driven, immersive destination in Kansas City, USA. Opened on September 25, 2025, and carrying a reported $26.7 million price tag, Atlas 9 spans approximately 46,000 square feet, …
Interactive DooH Brings ESPN’s The Kingdom to Life September 26, 2025 by John Berkovich Visual Feeder, in collaboration with Publicis, has launched a high-impact DooH activation to celebrate The Kingdom, the ESPN docuseries that chronicles the Kansas City Chiefs’ pursuit of a football dynasty. The campaign takes the story off the screen and onto city streets. As fans walk past storefronts, motion triggers fire up the familiar chant – …
Front-Projector Market Slumps 24.5 percent in Q2 – But Growth Corridors Emerge September 25, 2025 by John Berkovich Futuresource Consulting’s latest Front Projector Market Report reveals a challenging quarter for the industry, with global shipment volumes declining 24.5 percent year-over-year and market value down 20.5 percent to US$913 million. Behind the headline decline, however, specific sectors are showing resilience. Installation & Large Venue applications grew 11 percent by volume in Q2, propelled by …
London’s Natural History Museum Launches Immersive Experience Powered by 17 Projectors September 15, 2025 by John Berkovich The Natural History Museum in London has opened its first immersive exhibition, a 360-degree experience narrated by Sir David Attenborough and powered by Hive’s media server platform. Our Story with David Attenborough, staged in the museum’s Jerwood Gallery, was produced by Open Planet Studios in collaboration with Bild Studios and Luke Halls Studio. The 50-minute …
