XR Hooper Debuts Immersive Basketball Gaming With BenQ Projection September 10, 2025 by John Berkovich It’s not Topgolf, but basketball just got an augmented reality twist. Swish XR has unveiled XR Hooper, the first commercial XR basketball experience, at Evermore Resort in Orlando during its Bay Games event. Unlike VR systems, XR Hooper doesn’t rely on headsets or goggles. Instead, a synchronized array of four BenQ LH850ST projectors transforms a …
Niagara Takes Flight Opens at the Brink of Niagara Falls September 4, 2025 by John Berkovich Niagara Parks has unveiled a new $25 million attraction at the edge of the Horseshoe Falls. Niagara Takes Flight is the province of Ontario’s first flying theater and only the second in Canada, giving visitors an immersive aerial perspective of the region’s landmarks, history, and culture. Located inside Table Rock Centre, the attraction uses custom …
Hologram Police: Seoul’s Answer to Nighttime Crime September 4, 2025 by Antonia Hamberger A common counter argument to switching DooH screens off at night, is that they make streets feel safer. But the metropolitan police in Seoul, South Korea, had a better idea than just relying on passively glowing displays for safe havens. The city has hologram police officers “on patrol” at night. Between 7 p.m. and 10 …
Immersion on the Mat – this Yoga Studio Uses Edge-Blended Projections August 26, 2025 by John Berkovich Making experiences immersive is a trend that extends into any big-pocket activity one can think of – be it luxury shopping, a premium movie screening, a five-star hotel stay. In this luxury fitness club in Geneva, even the Yoga classes are made immersive through large-scale projections. The club, called Casa Boost, has transformed its Yoga …
Miraj Cinemas Revives North Delhi Landmark with New Luxury Multiplex August 15, 2025 by John Berkovich The cinematic lights are back on at one of North Delhi’s most storied addresses. Miraj Cinemas, India’s third-largest multiplex chain, has transformed the historic Akash Cinema in Azadpur into a three-screen, luxury venue that merges decades of local film history with modern moviegoing comfort. The original Akash Cinema, a 1,000-seat single-screen theater that opened in …
Hundred Projectors Hunted, But There Must Be 115+ – On Site of the World’s Brightest Projection August 4, 2025 by Florian Rotberg On August 9, Singapore celebrates National Day – this year the 60th since independence. To mark the anniversary, the city-state is transforming itself into a sea of flags – both physically and digitally. Projection mapping is happening on official buildings and company headquarters. In the vanguard: Southeast Asia’s largest bank, UOB, projects a 280-meter-high image …
Lenovo and Formula 1 Light Up London’s ‘Walkie-Talkie’ July 17, 2025 by Antonia Hamberger Lenovo and Formula 1 marked the growing popularity of the sport in the United Kingdom with a 4,250 square metre projection on London’s Fenchurch Building, also known as the ‘Walkie-Talkie’. The projection featured Formula 1 car liveries designed by DJ Roman Kemp and presenter Natalie Pinkham. The event follows the 2025 Formula 1 Qatar Airways …
280-Meter-High Building Projection Mapped for Singapore’s 60-Year Celebration July 7, 2025 by Balthasar Mayer UOB, one of Asia’s leading banks, is celebrating its 90th anniversary together with Singapore’s 60th year of independence. To mark the occasion, the bank is transforming its UOB Plaza 1 headquarters into a 280-meter-high projection surface. Visitors can catch three different projection mapping shows lighting up the building now through August 9. To mark its …
UK Bridge’s Supports Lit Up, Projection-Mapped, To Mark VE Day May 9, 2025 by Dave Haynes This is great – a projection-mapping job last night marking the 80th anniversary of the end of hostilities in Europe, back in 1945. The UK specialist firm Motion Mapping used two of the concrete supports of the Orwell Bridge in Suffolk, northeast of London, as the canvas for projection. This was done from a restaurant …
Soaring Stratosphere Tower In Vegas Becomes 1,100-Foot Temporary Billboard March 26, 2025 by Dave Haynes The Sphere consumes almost all the marketing buzz oxygen when it comes to doing monumental-scale media in Las Vegas, but a projection-mapping job during last fall’s F1 race week shows there are other giant canvases available. The soaring concrete tower of the Stratosphere resort, just past the north end of the Strip, was laser-mapped and …
