Interactive DooH Brings ESPN’s The Kingdom to Life September 26, 2025 by John Berkovich Visual Feeder, in collaboration with Publicis, has launched a high-impact DooH activation to celebrate The Kingdom, the ESPN docuseries that chronicles the Kansas City Chiefs’ pursuit of a football dynasty. The campaign takes the story off the screen and onto city streets. As fans walk past storefronts, motion triggers fire up the familiar chant – …
Front-Projector Market Slumps 24.5 percent in Q2 – But Growth Corridors Emerge September 25, 2025 by John Berkovich Futuresource Consulting’s latest Front Projector Market Report reveals a challenging quarter for the industry, with global shipment volumes declining 24.5 percent year-over-year and market value down 20.5 percent to US$913 million. Behind the headline decline, however, specific sectors are showing resilience. Installation & Large Venue applications grew 11 percent by volume in Q2, propelled by …
London’s Natural History Museum Launches Immersive Experience Powered by 17 Projectors September 15, 2025 by John Berkovich The Natural History Museum in London has opened its first immersive exhibition, a 360-degree experience narrated by Sir David Attenborough and powered by Hive’s media server platform. Our Story with David Attenborough, staged in the museum’s Jerwood Gallery, was produced by Open Planet Studios in collaboration with Bild Studios and Luke Halls Studio. The 50-minute …
XR Hooper Debuts Immersive Basketball Gaming With BenQ Projection September 10, 2025 by John Berkovich It’s not Topgolf, but basketball just got an augmented reality twist. Swish XR has unveiled XR Hooper, the first commercial XR basketball experience, at Evermore Resort in Orlando during its Bay Games event. Unlike VR systems, XR Hooper doesn’t rely on headsets or goggles. Instead, a synchronized array of four BenQ LH850ST projectors transforms a …
Niagara Takes Flight Opens at the Brink of Niagara Falls September 4, 2025 by John Berkovich Niagara Parks has unveiled a new $25 million attraction at the edge of the Horseshoe Falls. Niagara Takes Flight is the province of Ontario’s first flying theater and only the second in Canada, giving visitors an immersive aerial perspective of the region’s landmarks, history, and culture. Located inside Table Rock Centre, the attraction uses custom …
Hologram Police: Seoul’s Answer to Nighttime Crime September 4, 2025 by Antonia Hamberger A common counter argument to switching DooH screens off at night, is that they make streets feel safer. But the metropolitan police in Seoul, South Korea, had a better idea than just relying on passively glowing displays for safe havens. The city has hologram police officers “on patrol” at night. Between 7 p.m. and 10 …
Immersion on the Mat – this Yoga Studio Uses Edge-Blended Projections August 26, 2025 by John Berkovich Making experiences immersive is a trend that extends into any big-pocket activity one can think of – be it luxury shopping, a premium movie screening, a five-star hotel stay. In this luxury fitness club in Geneva, even the Yoga classes are made immersive through large-scale projections. The club, called Casa Boost, has transformed its Yoga …
Miraj Cinemas Revives North Delhi Landmark with New Luxury Multiplex August 15, 2025 by John Berkovich The cinematic lights are back on at one of North Delhi’s most storied addresses. Miraj Cinemas, India’s third-largest multiplex chain, has transformed the historic Akash Cinema in Azadpur into a three-screen, luxury venue that merges decades of local film history with modern moviegoing comfort. The original Akash Cinema, a 1,000-seat single-screen theater that opened in …
Hundred Projectors Hunted, But There Must Be 115+ – On Site of the World’s Brightest Projection August 4, 2025 by Florian Rotberg On August 9, Singapore celebrates National Day – this year the 60th since independence. To mark the anniversary, the city-state is transforming itself into a sea of flags – both physically and digitally. Projection mapping is happening on official buildings and company headquarters. In the vanguard: Southeast Asia’s largest bank, UOB, projects a 280-meter-high image …
Lenovo and Formula 1 Light Up London’s ‘Walkie-Talkie’ July 17, 2025 by Antonia Hamberger Lenovo and Formula 1 marked the growing popularity of the sport in the United Kingdom with a 4,250 square metre projection on London’s Fenchurch Building, also known as the ‘Walkie-Talkie’. The projection featured Formula 1 car liveries designed by DJ Roman Kemp and presenter Natalie Pinkham. The event follows the 2025 Formula 1 Qatar Airways …
