Cannabis Retailer Uses Short-Throw Projection, Giant Tiled Menu Array, To Drive Buyer Experience February 23, 2023 by Dave Haynes This is one of the more ambitious uses of digital signage technology I’ve seen in the still-emerging cannabis retailing sector – an order counter that uses short-throw projection on a back wall and what appears to be 10 flat panels tiled together as a menu display ribbon up above. Norton, Massachusetts-based CANA Craft Cannabis opened …
Projection Brings Levi’s Iconic Batwing Label To Life In Store February 15, 2023 by Dave Haynes This is a nice use of projection for retail by Dallas-based Glass Media, working with its client Levis. The advantage of projection – if the lasers are bright enough and the ambient lighting not dominant – is the ability to accurate blast visuals on an odd-shaped surface – like a giant Levi’s red tab branding …
Vast 360-Degree Projection Set-Up Drives Ohio University’s Maker Space February 9, 2023 by Dave Haynes It seems like every case study and press release I’ve read lately that involved blended projectors was for an immersive attraction – like Illuminarium or Montreal’s Oasis Immersion. So it’s interesting to get a story about a US university using a series of blended projections as the core aspect of a new lab built to …
Childhood Garden Digitally Recreated On Cafe Video Wall At Dior Pop-up In Seoul December 28, 2022 by Dave Haynes The famed fashion house Christian Dior opened a huge pop-up store in Seoul, back in May, that will be open for three years, celebrating the French brand. One of the big features of the concept store in the Seongsu district is a large LED media wall in the cafe, put together by the Seoul-based creative …
Slick Solution Uses AI, Sensors, Projection To Boost Order Pickups At Korean Starbucks Cafes December 21, 2022 by Dave Haynes The customer experience kind of falls apart at busier quick service restaurants when guests order their coffees or whatever, and then stand back and wait for someone to holler out their name or order number when their goodies are ready for pickup. I was passing through Boston Logan recently and there had to be 40 …
Barcelona Digital Exhibit Uses Real-Time Data To Visualize City’s Elements And Surroundings November 25, 2022 by Dave Haynes I really like visualized data installations – not only because of creative output but the way they allow big video wall installations to always look different, based on incoming data. But what I’ve not liked, at times, is how it’s not often clear why the visuals are shifting and transforming, based on the data inputs. …
Office Lobby Uses Projection-Mapping For Directory And Info Screen November 11, 2022 by Dave Haynes This is a clever, budget-friendly variation on big video walls in office lobbies – a projection-mapped feature that functions as a building directory and information screen. It’s in an office block in Jersey City, across from Manhattan, and uses a projection system to light up a wall that’s JUST off a lobby filled with ambient …
Iconic UN Buildings In NYC Projection-Mapped To Kick Off World Cup Program November 8, 2022 by Dave Haynes Projection mapping on buildings is reasonably common these days, and much easier to do because of technology advances, but it is still impressive when a very large, iconic structure becomes a digital canvas. Earlier this fall, the United Nations headquarters in New York were illuminated by some 26 projectors to kick off a campaign celebrating …
Indian Jeweller Pops Up In Chennai Mall With Ambitious, Digital-Filled Experience Zone October 19, 2022 by Dave Haynes India’s largest jewellery retail brand is using a pop-up immersive experience in a shopping mall in Chennai to showcase a new collection of pieces inspired by an ancient Indian dynasty, with a custom room set up on a mall concourse and driven by display and interactive technologies. Tanishq, which is part of the Tata corporate …
