Newish Vegas Strip Attraction Uses Big Projections, Digital Signage To Drive FlyOver Experience July 5, 2022 by Dave Haynes A new theme park-style attraction on the Las Vegas Strip makes heavy use of large format projection to drive the experience in pre-show areas and on a big theatre-style, curved screen. FlyOver Las Vegas opened last fall – taking ticket-buyers on a simulated aerial journey in front of a screen, their legs dangling from suspended …
Real-Time On-Ice Projection Mapping Shows Live NHL Finals Game Action Two Time Zones Away June 27, 2022 by Dave Haynes Projection mapping on pro hockey ice surfaces has been around for many years, but it has always been about the pre-game experience – amping up fans with visuals, music and, in the case of the Las Vegas NHL franchise, live actors. This is a very different application of the same projection systems – using embedded …
Korean Firm Marketing LCD In Film As Projection Screen June 21, 2022 by Dave Haynes One of my routines at trade shows – revived recently at InfoComm – is doing a big walk of an exhibit hall and going first to the back and sides, bypassing the big booths up front and in the middle. That tends to avoid the crowds at the start of a day, but some of …
London Ikea Uses Fun Projection Mapping To Animate Workspace Section June 15, 2022 by Dave Haynes Projection-mapping is not all that common in retail, probably owing to a few factors like lighting conditions, but when the set-up is right, it can be fun and effective – like this Ikea in London, UK. This is an Ikea in the Wembley district that has been fitted in the workspaces area with some playful …
How Did They Do A Virtual Queen In That Jubilee Carriage? June 6, 2022 by Dave Haynes There was lots of buzz this weekend coming out of the UK about the Platinum Jubilee for Queen Elizabeth, with many public celebrations but only limited glimpses of the monarch, who is understandably having mobility issues at 96 years. One of the workarounds for her inability to appear in an ornate carriage during a parade …
Builders Using Projection Mapping To Show & Market Floor Plans For Residential & Commercial May 18, 2022 by Dave Haynes Digital signage and interactive screen technology have been used for years to help market both commercial and residential real estate properties at facilities like presentation centers. Being able to view photo slideshows and videos is helpful, as are things like 3D/360 degree movies, in getting a sense of the look, feel and scale of a …
Giant 60-Foot Projections In Four Cities Help Promote Gaming-Inspired TV Series April 20, 2022 by Dave Haynes I sometimes feel like some annoying, overly-cynical guy at the back of a meeting room quietly muttering, “That’s not a hologram.” But on behalf of all the little companies and labs out there working on light field displays and other three-dimensional display tech, that really does meet the definition of displays that have volume and …
Australia Roadways Engineers Using Water Projections As Giant Emergency Stop Signs April 20, 2022 by Dave Haynes Where I live, there are regular tales of commercial truck drivers ignoring low clearance warnings and taking out the overhead barriers at toll booths on one of the harbor bridges. I suspect every locale of any size has similar problems, with truck drivers blithely ignoring how their rides are too tall for overpasses and tunnel …
PepsiCo Using Big Displays, Projection-Mapping In Experiential Pop-Up For New Nitro Soda April 12, 2022 by Dave Haynes Soft drinks giant PepsiCo is using a combination of projection-mapping, interactive gesture software and large format displays to drive the experience at a pop-up venue opened to drive awareness and buzz for a new version of its flagship soda. The company gas taken over the lounge at the High Roller ferris wheel in Las Vegas …
Barcelona To Be Lit Up With Projection Mapping During ISE In May April 7, 2022 by Dave Haynes The organizers of Integrated Systems Europe have announced a set of immersive visual experiences around Barcelona next month to coincide with the giant pro AV show. Dubbed Light Up Barcelona, the short-term events will include the work of one of ISE’s keynote speakers, generative data artist Refik Anadol. The three events are: I RISE at …
