Iconic UN Buildings In NYC Projection-Mapped To Kick Off World Cup Program November 8, 2022 by Super User Projection mapping on buildings is reasonably common these days, and much easier to do because of technology advances, but it is still impressive when a very large, iconic structure becomes a digital canvas. Earlier this fall, the United Nations headquarters in New York were illuminated by some 26 projectors to kick off a campaign celebrating …
Indian Jeweller Pops Up In Chennai Mall With Ambitious, Digital-Filled Experience Zone October 19, 2022 by Super User India’s largest jewellery retail brand is using a pop-up immersive experience in a shopping mall in Chennai to showcase a new collection of pieces inspired by an ancient Indian dynasty, with a custom room set up on a mall concourse and driven by display and interactive technologies. Tanishq, which is part of the Tata corporate …
Newish Vegas Strip Attraction Uses Big Projections, Digital Signage To Drive FlyOver Experience July 5, 2022 by Super User A new theme park-style attraction on the Las Vegas Strip makes heavy use of large format projection to drive the experience in pre-show areas and on a big theatre-style, curved screen. FlyOver Las Vegas opened last fall – taking ticket-buyers on a simulated aerial journey in front of a screen, their legs dangling from suspended …
Real-Time On-Ice Projection Mapping Shows Live NHL Finals Game Action Two Time Zones Away June 27, 2022 by Super User Projection mapping on pro hockey ice surfaces has been around for many years, but it has always been about the pre-game experience – amping up fans with visuals, music and, in the case of the Las Vegas NHL franchise, live actors. This is a very different application of the same projection systems – using embedded …
Korean Firm Marketing LCD In Film As Projection Screen June 21, 2022 by Super User One of my routines at trade shows – revived recently at InfoComm – is doing a big walk of an exhibit hall and going first to the back and sides, bypassing the big booths up front and in the middle. That tends to avoid the crowds at the start of a day, but some of …
London Ikea Uses Fun Projection Mapping To Animate Workspace Section June 15, 2022 by Super User Projection-mapping is not all that common in retail, probably owing to a few factors like lighting conditions, but when the set-up is right, it can be fun and effective – like this Ikea in London, UK. This is an Ikea in the Wembley district that has been fitted in the workspaces area with some playful …
How Did They Do A Virtual Queen In That Jubilee Carriage? June 6, 2022 by Super User There was lots of buzz this weekend coming out of the UK about the Platinum Jubilee for Queen Elizabeth, with many public celebrations but only limited glimpses of the monarch, who is understandably having mobility issues at 96 years. One of the workarounds for her inability to appear in an ornate carriage during a parade …
Builders Using Projection Mapping To Show & Market Floor Plans For Residential & Commercial May 18, 2022 by Super User Digital signage and interactive screen technology have been used for years to help market both commercial and residential real estate properties at facilities like presentation centers. Being able to view photo slideshows and videos is helpful, as are things like 3D/360 degree movies, in getting a sense of the look, feel and scale of a …
Giant 60-Foot Projections In Four Cities Help Promote Gaming-Inspired TV Series April 20, 2022 by Super User I sometimes feel like some annoying, overly-cynical guy at the back of a meeting room quietly muttering, “That’s not a hologram.” But on behalf of all the little companies and labs out there working on light field displays and other three-dimensional display tech, that really does meet the definition of displays that have volume and …
