Report says digital signage is booming; we say hmmm… August 12, 2011 by Super User All the reports that get issued on this space tend to blur together after a while, and the forecasts of growth and $X.X Billion values thrown at the sector just look like abstract numbers. I struggle, particularly, to get excited about forecasts from research companies that would have the most fleeting, drive-by grasp of the …
England’s riots: Using screens to fight the national lootery August 10, 2011 by Super User The riots and looting that have popped up around the UK since the weekend have been fascinating to follow from a safe distance. The acts are maddening, the implications disturbing and the aftermath heartbreaking for merchants and people who’ve seen their communities mindlessly ransacked. It got me thinking about a couple of things as they …
Guest Post: The Digital Signage Conundrum for the Printing Industry July 16, 2011 by Super UserEditor’s note: This post originally appeared on the blog of the Specialty Graphic Imaging Association. I asked the SGIA if I could run it here, as I think there is an inevitable confluence of the digital signage and printing sectors … as does the organization representing printers. By DAN MARX For the specialty graphics industry, digital …
Guest Post: Has Adobe decision created dead-end on upgrade path of some digital signage platforms? July 6, 2011 by Jim Nista Adobe recently announced that they are pulling support for the Adobe AIR platform on desktop Linux, with version 2.7 being the last official version of their application development platform on the open source operating system. That means Linux-based hardware will be cut off from future official releases, and that has a direct effect on several …
Gannett's bailing on hyperlocal a cautionary note for smaller DOOH networks July 4, 2011 by Super UserAn interesting little story out of New Jersey, as related in MediaPost, reinforces the question I think a lot of people have about the prospects for intensely local – or hyperlocal – digital out of home networks. The US media conglomerate Gannett was experimenting in crowd-sourced local news through 17 “hyperlocal” news sites in New …
Tickers and zoned screens need to be the exception, not the rule, in digital signage June 24, 2011 by Super UserI was struck at InfoComm by the way technology, good creative and actual thinking were resulting in some really strong content on big fella video walls and totems around the trade show. It’s nice to see how far the industry has moved in really thinking through an idea and execution. On the other hand, I …
Who is at the target-rich HITEC show? Almost no one in DS June 21, 2011 by Super UserTrade shows should be target-rich environments, so any digital signage vendor looking to crack the hotel and restaurant sector would logically have people and probably a booth at the big Hospitality Industry Technology Exposition & Conference (HITEC) on right now in Austin, Texas. So who is actually there? I know Four Winds Interactive does a …
Would you drop $185K for .sign? June 21, 2011 by Super UserWord Monday from the Internet Corporation for Assigned Names and Numbers (aka ICANN) that just about any word out there could be a new top-level domain name – meaning .dumb is just like .com – got me thinking. Until I heard the price tag. Application fees are $185,000 and that just to apply. ICANN says that …
Dumbasses at MediaSignage still hard at work irritating people June 10, 2011 by Super UserYou can only marvel at the wondrous stupidity that permeates the marketing office at MediaSignage. Just two weeks after the “FREE” signage software company sent me a note extolling the glories of their offer, prompting a post on the Massive Fail that is its marketing effort, and just days after someone else at the firm …
How many screens for how many programs??? June 2, 2011 by Super UserCards on table … I have a client asking me a question and I don’t have a solid answer, so I am hoping to crowd-source a response. The client wants to know in a larger facility, with 25-50, or maybe even more, screens around the place, what would be the ration of programming channels to …
