Guest Post: Is Digital Signs and Displays For Dummies really a “Reference for the Rest of Us?” December 14, 2011 by Thomas Fraser-Bacon
Guest Post: Selling Digital Signage Effectively In “The Channel” November 29, 2011 by Bas Smeets Selling digital signage technology looks relatively easy in principle, but proves much harder in practice for a lot of companies that add these products and services to their portfolios. It’s a display mounted on a wall, driven by a PC, it’s reasonably assumed, so what could be hard about that? The problem for companies that …
rAVe: Measuring the Success of Digital Signage Content November 21, 2011 by rave This rAVe Publications opinion piece was written by Debbie Wilson-Dewitt, Marketing Communications Manager at the digital signage software firm VISIX. When we talk about ROI, it can be return on investment, return on involvement or just how to know your digital signage is working. A lot of people don’t think about measurement when planning their …
Curmudgeon Friday: The “world’s greatest” digital signage manufacturer October 28, 2011 by Super User
RIP Steve Jobs October 6, 2011 by Super User In early 1984 I wandered up to, I think, the 7th floor of the old Eaton’s department store building in Winnipeg and found my way into the area where they were, honest, selling computers back then. I was a newspaper reporter in the ’80s, and doing some freelance writing on the side. The computer at …
Six clues to better digital signage press September 2, 2011 by Super User Across the pond and along the Thames, Adrian has a rant up on DailyDOOH about the sorry state of press releases he gets all day, every day, from companies looking to get some love and attention in that blog. He kindly mentions that when he gets press from pressDOOH, it’s actually useful and ready to go. I am …
The $25 digital signage player closer to reality August 30, 2011 by Super User I wrote back in May about a project that was working with the premise of a modestly-functioning computing device that would cost all of $25. The Raspberry Pi project, as its called, is still ticking along, and there’s more evidence that the people involved may get something off the test bench and into the real world. TechCrunch has a video …
Another overpriced sector report, another mild tizzy August 26, 2011 by Super User Once again, a report from a company that does reports on any sector that has a pulse is getting all kinds of coverage and excited social media action for its sunglasses-needed bright picture for digital signage. Global digitalsignage market to reach $13.8 billion by 2017! Where, pray tell, will we all put our yachts??? Can …
HP re-thinking its hardware business, which would include its digital signage efforts August 18, 2011 by Super User On the heels of a planned or unplanned leak, HP has issued a press release this afternoon confirming it is looking at buying a big UK software firm and largely getting out of the hardware business – repositioning the giant firm more along the lines of IBM and Oracle. HP today commented on the recent announcement by …
Pennsylvania’s wondrously dumb digital wine kiosk program in trouble August 15, 2011 by Super User About a year ago I wrote about how the state of Pennsylvania started rolling out a test of automated wine kiosks in grocery stores. Based on the description, images of the digital signage-topped cabinets and video, the only logical conclusion one could draw was that this was never getting beyond a trial. It looked gloriously, wondrously …
