Massive fail: MediaSignage marketing May 27, 2011 by Super UserFew things are more delightful in the morning, pre-coffee, than tone-deaf emails from hopeless companies. I have never met anyone from MediaSignage and have nothing against anyone there, but they routinely get my head shaking with their marketing efforts. They relentlessly promote their FREE software, which is not actually free. At DSE, I was actually …
Does the race to smallest, for digital signage players, matter anymore? May 16, 2011 by Super UserTweetdeck popped up a Twitter post this morning about what was dubbed the world’s smallest x86 digital signage player, which made me mildly curious. The box, marketed by iBase, is indeed teeny and looks pretty powerful and slick. Like many people, I have for years been paying attention to the PC marketplace and watching as PCs …
The Pandora's Box of Pay Per Look in Digital OOH Advertising May 15, 2011 by Super UserMontreal-based Ayuda Media Systems is among many company showing its pots and pans at the big Screen Media Expo event this week in London. One of the big things it will be talking about is its integration of Intel’s anonymous video analytics technology. Ayuda first started talking at DSE earlier in the year about the …
17,000 people talking about signs this week … at a different show April 26, 2011 by Super UserHere’s something to think about … There are scores of companies and their staff attending the CETW show this week in San Francisco, talking about the more advanced aspects of the digital signage, digital OOH and interactive display sectors. Same week, there are 17,000 people in the sign industry wandering around the aisles of International …
Putting the social buzz in venues by going big April 26, 2011 by Super UserThink about a college campus student center, the main concourse intersections of a mall, or the prime entry area of a mall – and the idea of making the buzz – the social stream of what people are thinking and talking about – the primary element of the visual landscape in those settings. When shoppers …
If you develop content in the digital signage sector, read this stuff! And yes, that's an order. April 20, 2011 by Super UserIf you have been involved in this sector for any length of time, you probably already know about Bill Gerba, the CEO of the software firm Wirespring and one of the truly smart people in this business. While some folks have built a name for themselves by grabbing any microphone in reach, Gerba has pretty …
Silos make selling Digital OOH at agencies tough: agency CEO April 18, 2011 by Super UserTim Hanlon, CEO of Velociter, a strategy and investment firm that is part of the Interpublic Group empire, was part of a power panel at last week’s Digital OOH forum in New York. The panel was focused on the agency perspective on Digital OOH and what was needed to drive more activity. While the others …
Putting up a screen does not make you a medium: agency CEO April 18, 2011 by Super UserLast week’s Digital OOH forum in New York, run by the trade publisher MediaPost, was a too-rare opportunity to get insights and candor from very senior agency people. I’ve been going through my notes and think it’s worthwhile to dig a little deeper into what some of them had to say. First up is Connie …
Looking at the Digital OOH numbers game April 16, 2011 by Super UserThe MediaPost Digital OOH Forum on Thursday in New York had several very solid panels. One of the things that struck me in watching the live stream through the day was the network numbers game. Patrick Quinn of PQ Media did his thing on where the sector is at and going, and indicated there were …
NEC decouples DS management platform from Vukunet; does partnership with DOmedia April 7, 2011 by Super UserNEC Display has gone a long way towards clarifying and advancing its Vukunet offer in the marketplace through a couple of announcements. The free VUKUNET CMS, or content management system, is now the NEC CMS. It still works with the VUKUNET platform, but it’s not part of the Vukunet family. It will now be called …
