On measurement: does this sound familar? December 2, 2007 by Dave HaynesWith all the noise out there for the demand for measurement, it’s interesting and a little discouraging to see online STILL struggling with this … and that industry’s got at least 7-8 years on us. From a piece the other day in MediaPost: A PANEL OF ONLINE AUDIENCE research specialists grappled Thursday with issues ranging …
And now for some over-torqued nonsense … November 16, 2007 by Dave HaynesWhat is it in people that makes them turn press releases into giant exclamation marks? ZipCast Changes the Face of Advertising Digital advertising network powerhouse, ZipCast, signs ground breaking partnership with Dynasign as their exclusive technology provider. What makes this deal so remarkable is ZipCast, powered by Dynasign, breaks all the rules of traditional media. …
The law behind live TV embedded in your signage app November 15, 2007 by Dave HaynesDigital Signage Today has an original piece on its site about the legality of running something like CNN in a frame, surrounded by content. The Dallas lawyer doesn’t flat say, “You do this and you’ll get your butt sued.” But in the general vicinity of plain English, he seems to be saying, at least in …
The Digital Signage Association? November 9, 2007 by Dave Haynes Not sure what to make of a new association announced this week — the Digital Signage Association. The website says the group is “dedicated to the needs and promoting the interests of companies engaged in digital signage industry. DSA serves as a collective voice for the industry, encouraging effective and ethical business practices, and promotes …
The DNA of Digital Signage October 31, 2007 by Dave Haynes I mentioned last week that I was in Montreal and was around for a presentation by Phil Lenger, of New York’s Show and Tell Productions. I was too stupid to take notes but Phil has kindly passed along a PDF version of his presentation, so I can relay some of his key points He …
Is simple and static better? October 30, 2007 by Dave Haynes The former chairman of ad giant Zenith Optimedia, Simon Marquis, wrote a piece Monday in the UK’s Guardian newspaper about the evolution of outdoor advertising. He goes on about how the old notion of guys in overalls, clutching glue brushes and strips of poster paper, is somewhat antiquated given the ongoing switch to digital. He …
GSBC seems to have left our industry behind October 19, 2007 by Dave HaynesMere months ago, Global Satellite Broadcasting Corporation was issuing seriously wild-assed press releases letting the world know it was on the cusp of taking over and thoroughly dominating the digital signage industry. It didn’t quite play out that way, as most investors have measurable IQs. GSBC’s backers, who rebranded the firm as Digicurve, appear to …
Welcome to Y2K guys! October 17, 2007 by Dave HaynesEveryone, please give a warm welcome to the PR people at Media Tile, who this morning announced the signage-in-a-box company has entered the 21st century. Actually, I didn’t see anybody doing this with digital signage ads until early 2002, but it was my buddy Kevin’s teeny two-person company, and if they were doing it, you …
What the cluck? A roll-out, sort of, down under October 12, 2007 by Dave Haynes Everybody knocking around in this weird little space, particularly doing sales, knows there are a couple of key things happening and not happening. There is a huge amount of interest and activity. Lotsa pilots and RFPs. But not all that many Purchase Orders getting cut for roll-outs. So I always get a little bouncy in …
Surprise! People don't trust ads October 9, 2007 by Dave HaynesConsumer research giant Nielsen has done a global study of attitudes toward traditional and digital advertising. As you might expect, the results from 47 countries backed up the notion that people don’t trust ads, particularly digital ones. Now digital in this case meant online advertising, but given that we do is a bit of a …
