Content Design 101: The professor has started March 19, 2008 by Dave HaynesFellow blogger Bill Gerba is/was in Chicago at GlobalShop judging digital signage content for some POPAI awards. We had a quick chat, but I wasn’t aware he’d posted a great tutorial — one of several to come — about content design. Had I read it, I would have mentioned it was well done. Worth a …
When signage software is free March 17, 2008 by Dave HaynesI had a chat the other day with a sales prospect about software prices, and the merits of stuff that was being given away free. He’d had a sniff at it, understandably looking to cut costs to the bone, but decided he was pretty much going to get what he paid for – and that …
Five basic rules for effective digital screen ads (adapted) March 17, 2008 by Dave HaynesI have often related the experiences of Web advertising and overall growth of that space to what’s happening now. To those of us who were active and focused on that space 10 years ago, what’s happening now seems awfully familiar in a bunch of ways. One of those areas in which there are very real …
Looking ahead – digital signage in 2008 December 31, 2007 by Dave HaynesI am not big on predictions for a couple of key reasons: a – I’m not very bright b – This is still an ever-evolving space But I spend a lot of time monitoring what’s going on, and there are certainly some activities and trends I THINK will emerge or grow more solid in 2008. …
2007 predictions: how I did December 29, 2007 by Dave HaynesBefore we look ahead, let’s look at how I did with my fairly general predictions for the industry in 2007. 1. Several major retailers and banks stop putzing around and go from pilots to rollouts. Hmmph. There’s some stuff happening, but still quite a bit of putzing. Credit unions and regional banks are doing some …
Media CEO: "Digital OOH will become an even bigger medium, particularly in-store" December 21, 2007 by Dave HaynesWhen media planning and agency people turn up at digital signage events, they ensure the crowds that the ad industry really does know about us and the value proposition, and that screen networks really are considered when budgets are allocated. They even say that stuff when we’re not around, apparently. From a Media In Canada …
If we're going to establish standards, what should they be? December 21, 2007 by Dave HaynesThis industry is starting to mature, and one of the key things that has to happen is the establishment of some standards. We need standardization around ad shapes, encoding rates, even the language we use when we’re out there selling our pots and pans. Salt and pepper-haired (well, what remains) people like me remember about …
Advice on the communications approach December 19, 2007 by Dave HaynesUK agency Altogether Digital has, like many people, put together predictions and advice for 2008 as it relates to marketing. None of it is specific to what we do, but there are some good insights in there that are worth passing along because of the thinking that could also, easily, be applied to digital screen …
Another take on the NobelVision Network December 11, 2007 by Dave HaynesNikki Baird, a managing partner at Retail Systems Research, has written a piece about the deal announced yesterday that sees a cosmetic dentistry giant rolling out its own network in dental offices. “There has been worry as of late as to whether retail media networks have lost their steam. That’s not the case at all …
Having a first look at my local choo-choo network December 5, 2007 by Dave Haynes I don’t ride the commuter rails too much these days, but instead of crawling my way into downtown Toronto for a meeting today, I took the commuter train – known around here as Go Transit. A company called UMBC has, for some months now, had a screen network going in a portion of the passenger …
