A PhD with a PoV on this stuff October 2, 2007 by Dave HaynesSelf-Service World has a piece about the recent In-Store Marketing Expo in Chicago, specifically a session put on by some 3M people called “Measuring and Continuously Improving Digital Sign Network ROI.” One of the people who spoke, Brian Brooks, has duelling PHDs in cognitive psychology and neuroscience (which would immediately make me wonder how the …
Does Web "banner blindness" correlate with in-store screen viewership? September 11, 2007 by Dave Haynes For those of us who found our way into this weird little space after a stint in what was “new media” 10 years ago, many will know the name Jakob Nielsen – a Web design and usability guru. Much of his work has focused on the whole keep-it-simple-and-spartan look and feel for Web design. But …
A year later, ShopCast ready to roll out September 7, 2007 by Dave HaynesThe folks at ShopCast — the teeny Toronto start-up that bagged a national in-store advertising deal with WalMart Canada — have had a hell of a rollercoaster ride for the last year as they have raised funds to get the thing moving. The deal with WalMart was signed last September, and the ensuing months have …
CBS buys SignStorey for $71.5 million (and I am not making this up) September 6, 2007 by Dave Haynes Two words: Holy crap! This came across the press release wires today: CBS Corporation announced today that it has entered into a definitive agreement to acquire SignStorey, Inc., a leader in the distribution of video programming and advertising content to retail stores. The purchase price is $71.5 million in cash. SignStorey will be renamed “CBS …
Now GSBC is in the wireless and GPS business August 31, 2007 by Dave Haynes The search terms tracked for this blog have been spiking the last couple of days for Ron Flynn, the rather optimistic fellow who for several months now has been building a company that was going to take over the digital signage industry and, if there was time, the world. You can get a sense …
GSBC gets bitch-slapped by Financial Mail, then aka August 22, 2007 by Dave HaynesMy friends at aka have been promising, for a while now, a piece taking a deep look into Ronald Flynn and the other characters at GSBC, the digital signage play from Thailand that was promising world domination. There was a piece this weekend in the UK’s Financial Mail, and aka followed up with its own researched …
Using in-store TV for brand identity not a great approach July 25, 2007 by Dave Haynes The Hub magazine is a bit of an ideas exchange and forum for people in the marketing community. There’s a new piece in it this month that looks at how best to establish brand identity in a retail setting, and its basis was a survey of professional marketers. The result: packaging design is tops, and stuff …
And now a history lesson July 24, 2007 by Dave HaynesA couple of people have pointed me today at a piece in MediaPost about NBC’s new venture into in-store TV sales. Guys like Rob Gorrie and Bill Gerba have already commented on the merits and prospects of that (I’ll say only that it will be a big wet fart unless they have truly dedicated, laser-focused sales …
Teenagers actually notice digital signs in malls July 24, 2007 by Dave Haynes It’s always heartening to see positive research results from digital signage installs out in the field. First, good results help us all. Second, somebody actually saw the greater good of letting others in on the results (still rare, it seems). In this case, the mall ad company AdSpace has released some results of measurement done …
A different ROI model for menu boards July 16, 2007 by Dave HaynesI have been working on a few things involving fast food lately, so the Return On Investment thing is in my head. I saw this brief on Digital Signage Today and found the ROI spin intriguing: Salad Spinners is a quick-service food establishment that operates four locations in the Chicago area. “Since we have installed …
