Is the Office a fertile DS advertising ground? June 24, 2008 by Dave HaynesI am done, done, done starting ad-based digital signage networks (I’ve renounced my poverty vows), but I still noodle around ideas for different ways to go at this business. Like maybe running a network of screens in workplaces – providing office managers with a staff-facing messaging platform but bolstering it with targeted advertising. Sounds slightly …
Analyst – "Advertising is simply not a sufficient revenue model to sustain content companies into the long-term future" June 4, 2008 by Dave HaynesMedia analyst and writer Jack Myers has a piece from his website republished in the Huffington Post about the state of the digital media industry, focused on underperforming ad-based networks. It’s about online, but you could pretty much switch that out for digital screen networks. Advertising is simply not a sufficient revenue model to sustain …
What does an ideal industry event look like? June 3, 2008 by Dave HaynesI was asked the other day to provide my point of view on what I think a good digital signage industry event would be all about, with the notion of this helping to pull something together that is not for profit and therefore not driven by vendor interests. I have my own thoughts, but would …
Are we really that news starved? June 3, 2008 by Dave HaynesFrom Digital Signage Today: Thomson’s Premier Retail Networks Inc. (PRN), a provider of digital media solutions at retail, and the Associated Press (AP), a source of global independent news and information, have announced a programming agreement to present a unique blend of AP news content on PRN’s Checkout TV network in supermarkets and retail stores …
NY Times has a gaze at face-tracking "controversy" May 31, 2008 by Dave Haynes Maybe I’m naive, but the whole fuss that seems to be bubbling up about face tracking technology for digital billboards and screens has that much ado about nothing feel to it. As an old newspaper editor I have too many times been in slow news day planning meetings that ended up with reporters being sent …
MSNBC's Spectra news viewer a very different spin May 26, 2008 by Dave HaynesI have been fiddling for a few days now with MSNBC’s Flash-based news viewer, which takes a dramatically different approach to visual presentation of news headlines. Instead of news tickers or simple, stacked headlines, this is a color-coded tornado of Flash cards that swirl in a vortex on the screen. Spectra merges the news spectrum …
NSR drops a stink-bomb on industry May 20, 2008 by Dave Haynes Interesting little analysis posted today by Northern Sky Research, a Boston-based market research firm. It looks at the state of the industry and references some of the business failures starting to bubble up here and there – something I think we will be seeing more and more. The first thing that kicks in after working …
Accenture study looks at shift to ubiquitous media May 15, 2008 by Dave Haynes Consulting monster Accenture has a a new report out about the future of content strategy, and the evolution from conventional media to a digital media world where content is somewhat ubiquitous. There’s a PDF that can be downloaded that runs through the thinking, which focuses very much on online advertising and the impacts of things …
New industry primer is a good, long read May 3, 2008 by Dave HaynesMy colleague Daniel Parisien is a BroadSign lifer who runs the solutions group within the company, and because of that has pretty much seen and heard everything when it comes to this space. He’s posted a primer on the industry that be pretty much essential reading for anyone coming into the industry. Though he is …
Raising money in a recession April 18, 2008 by Dave HaynesI have been in on a few discussions with money guys lately, as clients try to get their financing together for rollouts. The common message: really, really have your act together. The wobbly US economy has made investor cash much harder to come by than it was even a few months ago. Screens.tv has an …
