Keep It Stupid, Stupid! June 25, 2010 by Super UserThe people at MediaSignage are in that race to zero game on pricing that I think can only end badly for small companies, but I suppose we shall see on that. Now and then I poke around their website and see what the California-based company is doing. The hosted product appears to have some nice …
News as it should look on digital signage screens June 17, 2010 by Super UserThere have been encouraging signs lately that we’re seeing the industry slowly but surely move away from over-zoned screen layouts and crawling news tickers to cleaner, much more logical looks. I will continue to argue that in many cases, news headlines are the wrong things to focus on – because news is now everywhere. But …
The perils of Google Alerts June 15, 2010 by Super UserThe thing about Google Alerts for keywords – like digital signage – is that it picks up everything from high quality insights from top industry minds to flotsam from robot sites. And everything in between. It all shows up, all day long, in your email inbox. This morning, a few times, it has picked up …
Where are the content people? June 11, 2010 by Super UserI was at InfoComm chatting and mostly listening to Dos Dosanjh from Cisco, who is the company’s content evangelist (though I don’t think that is what’s on his biz card). We were having one of those conversations that many, many of us who’ve been around for a while have about the poor state of content …
When safe trumps best in digital signage software June 8, 2010 by Super UserA couple of things struck me yesterday during the first day of the Strategy Institute’s digital signage technology conference. Gabriel Tullier runs the student and staff-facing digital screen network for Palm Beach Atlantic University, and he explained in considerable detail the process the Florida school went through to make its software decision. It was very …
Guest Post: It's about the data June 7, 2010 by RajiGUEST POST There are probably more than 60 digital out of home ad networks in Canada, and the numbers keep growing. I’ve been involved in various ways in these kinds of networks since 2004, and watched as the industry has evolved. One thing that hasn’t changed, though, is that there is far more available ad …
NEC's digital signage software now free, to anyone June 1, 2010 by Super UserNEC Displays made an announcement this morning that will likely make a number of people in the software start-up side of this industry get up to find a very large coffee. Or drink. The Chicago-based company is now making its hosted digital signage software solution available free of charge to anyone, regardless of whether they …
If you go social, commit to it May 24, 2010 by Super UserIcons from Phoke How many companies in this sector have blogs, Twitter accounts, Facebook fan pages, YouTube channels and other vehicles used to market in new ways and create a dialogue with their customers? Lots. How many are any good? Few. If you are going to get into the social media thing as a new …
Industry experts weigh in on Wal-Mart TV 2.0 July 30, 2008 by Dave Haynes The online discussion forum Retail Wire attracts a very knowledgeable crowd — what it calls a Brain Trust — to comment on various issues of the day, including recent news that Wal-Mart is taking its in-store video network in a new direction. This is a site requiring registration, but it’s free, and worth the few …
White paper lays out why networks fail July 8, 2008 by Dave HaynesUK-based Future Source Consulting has released a good white paper on digital media networks and their prospects for success. Not surprisingly, the group determined that of the 100 or so projects they looked at (in Europe), nine were complete failures, 10 were only partial successes, and for “a significant proportion it was too early to …
