KPMG report suggests consumer privacy concerns easing July 23, 2010 by Super UserThe monster professional services firm KPMG released a pile of research this week on privacy and digital security, with the common thread being an indication that consumers are, depending on how you come at this, relaxing about the implications, or just letting their collective guard down. KPMG in its latest installment of “Consumers and Convergence” …
400 digital signage software companies, and counting … July 20, 2010 by Super UserJames van Etten does the Clippings industry intelligence newsletter that rounds up industry news overnight and drops it into 1,000s of email inboxes. At least I think he still does. I have not received one in months. Whatever the case, he issued a report today looking at the rankings of software companies, based on Google …
Is DP supplanting DOOH in running battle of what to call this ad stuff? July 9, 2010 by Super UserThis goofy sector continues to wring its collective hands over what to call itself, particularly as it relates to the ad side. As you know, what was started as the Out of home Video Advertising Bureau (OVAB) became the Digital Place-Based Advertising Association (DPAA) a few months ago. That prompted much head scratching, and a …
Rise Vision's digital signage offer goes to the cloud July 8, 2010 by Super UserRise Vision/Rise Display has gone through a shuffling and rethinking over the past year, and it’s been pretty clear from chairman Byron Darlisons Twitter and blog posts that the company was taking its services into the cloud and going big-time on open architecture. He put up a post Wednesday that talks about the beta release …
Friday is Ticker Free Day July 6, 2010 by Super UserMy Preset Group colleague David Weinfeld has unilaterally declared this Friday as Ticker Free Day 2010. On his excellent blog, Digital Signage Insights, David made the case to set aside a day when digital signage network operators could go into their software, turn off the tickers, and see if the sun still came up that …
Find your customers; don't make them find you July 1, 2010 by Super UserI like the annual DSE trade show because it is a central place to catch up with a lot of customers. BUT, my customers are mostly vendors working in the digital signage sector. As a former booth bunny at these shows, selling for software companies, I’ve always had big questions about the costs versus benefits. …
One year for pressDOOH June 28, 2010 by Super UserI just realized Monday that it has been one year since I decided to jump off a business cliff and hope the bungee cord worked. Still here. And still bouncing up and down a little. I wasn’t crazy. There is indeed a business in doing good writing for others, and my pressDOOH clients seem to like what …
Wine-buying kiosk fails basic test of making a task easier June 28, 2010 by Super UserHow about taking the experience of buying a bottle of wine and giving it all the pleasure of renewing your license plate sticker? That’s what the state of Pennsylvania has in mind, apparently, with a new automated wine-dispensing system that gets rid of those pesky state liquor store employees and puts all the bottles of …
DPAA has new website up, but org not getting much attention June 25, 2010 by Super UserAn interesting thing happens when you search Google for recent news, blog posts and tweets about the Digital Place-Based Advertising Association. Nothing happens. NOTHING. Zippo. Nada. The only fleeting reference is that Suzanne LaForgia left recently to join Reach Media Group as an ad sales exec. The new website is finally up and it looks …
Sticky content for car service wait areas a good notion June 25, 2010 by Super UserI like companies that figure out they need to find a niche and go hard at it, rather than scrapping away with a general offer against a mob of competitors. So someone who decides to develop something tailored specifically to auto dealerships and their customer service waiting areas gets my attention. The guys at Toronto-based …
