Designers re-design Taxi TV; forget that pesky ad thing August 16, 2010 by Super UserDOOH research consultant Bill Collins used Twitter to flag a piece from the New York Times on Saturday about the visual mess that is the screen design of Taxi TV, the little hybrid information, advertising and payment screens in NYC taxicabs. A couple of principals from a design firm wrote an opinion piece about how …
If a shark jumps in the forest, is there a splash? August 11, 2010 by Super UserLet me state right up front that I have absolutely nothing against the Noventri folks. Never met them. They’ve never upset me. Never been burned by their product. Nothing. But I keep writing about them because they issue the goofiest PR … They jumped the shark by building Madonna into a release about a snack …
Enough with the endless membership drive announcements August 6, 2010 by Super UserThere is a raging tomato fight, as you may have heard, going on between two non-profit organizations battling for the hearts, minds and wallets of the digital signage <you choose> a) industry or b) sector or c) evil cabal. Part of that battle is making the world aware when new members are signed up. Once …
Madness. Just madness … August 5, 2010 by Super UserWhat is it that drifts through a network operator’s head that leads to the conclusion that this is a good idea? This degree of information overload would not be a good idea in print. Online. Anywhere. In simple terms, if someone is confronted with so much information they don’t know where to even start … …
PumpTop TV starts weekly programming guide August 3, 2010 by Super UserIt is fair, I think, to suggest that many, many DOOH networks have a limited grasp of their programming schedule and follow a particularly well-traveled road as to what’s on the screen. Then there’s PumpTop TV. I’ve no business relation to these folks but have written about them a few times because they think outside …
Digital Content Circle ramping back up; looking for contributors August 3, 2010 by Super UserThis went out as an e-mail blast this morning to a pile of people I know, but it occurred to me I could also spread the word a little more broadly here … You may recall last year an announcement about something called the Digital Content Circle, a largely virtual forum intended to get digital …
Going vertical – the trade show road less traveled July 30, 2010 by Super UserSay what you will about the software company Wireless Ronin and the sinking ship it may well be, but its execs deserve credit for identifying a vertical and going after it hard. The company has clearly laid down sector knowledge and service delivery in quick service and fast casual restaurant markets, and unlike many of its …
The problem with big round numbers July 29, 2010 by Super UserI was just reading a press release about a media network’s plans to increase its footprint by 1,000 locations, starting with 500 by the end of Q3. That may be entirely true, but as someone who has talked to hundreds of early stage network operators over the years, my BS Filter starts shaking and spitting …
Does user-friendly mean anything anymore? July 28, 2010 by Super UserI noted with some interest that a Mac-based digital signage software vendor called NextGen DS has officially announced this week that it will now be known as Media Sign Pro. I’ve been aware of this company for two or three years but have not seen a demo or anything because the guys behind it don’t …
Media vet Wolff releases white paper on selling DOOH July 26, 2010 by Super UserIf you attend the annual Digital Signage Expo – and particularly if you are more deeply involved – the name Geri Wolff is probably familiar. She handles media and media relations for the event, as well as the Digital Signage Federation, through her firm Market Works. What you might not know is that she has …
