Guest Post: Out Of Home Day (Canada) – Recap September 26, 2010 by RajiThis past week I attended OOH Day in Toronto. It was my second time at this event, the first since 2005. Great event, with some noticeable differences from the 2005 event. One difference was the prominence of DOOH suppliers, compared to mainstream OOH suppliers. Meaning everything was digital … from Ad Mirrors, Ad Pods, Cinema …
Where digital signage software is going: Part 2 September 24, 2010 by Super UserInteractive This is a British company called ScreenReach that specifically builds mobile apps that interactive with digital screens, for things like games and polls. Companies like Boston’s Locamoda and Aerva have also done mobile to screen interactive apps. More basic touchscreen apps are done by a lot of companies, but I’d argue it’s a bolt-on …
Where digital signage software is going: Part 1 September 24, 2010 by Super UserI did a webinar the other day with Digital Signage Magazine and NEC. I was asked to yak about trends and an outlook for what NEC and some others call digital signage CMS systems. I still just call it digital signage software, but whatever … The plan was to put this up on SlideShare, but …
Bad digital signage projects hurt us all September 17, 2010 by Super UserI have watched the rapid ascension of Amscreen in the UK with a weird blend of admiration and frustration. With deep pockets, high profile through the UK version of The Apprentice and lots of friends in high places, the company started by UK business titan Lord Alan Sugar has managed to proliferate a thoroughly utilitarian …
Why Aren't ProAV Integrators Doing DS Yet? September 16, 2010 by raveWake up! Is anyone else [besides me] shocked that less than 20 percent of the DS market is being integrated by the ProAV channel? Do you realize that digital signage is LITERALLY the fastest-growing segment of the AV market? And, to top that off, it’s the largest segment of the “sell AV as a service” …
Tales of the (Digital Signage) Wild West: Convenience TV expands To Eastern US September 2, 2010 by Super UserOne of the more heavily-read posts I’ve had up recently was about LA-based Convenience TV, an over the counter penny stock that has engaged a marketing firm to whip up some investor excitement. The company issued a release asserting that somehow 28 locations in the vastness of LA gave the company #1 market share … …
The strange, confused attack of the news-bots August 30, 2010 by Super UserThe people in the starter castle that took the place of a small bungalow in my leafy little neighborhood have about $900,000 worth of car in the driveway. A red Ferrari. A tan Bentley. And a big black Mercedes SUV. We are all speculating wildly about what they do to afford all that, plus this …
Can a robot build your creative? Maybe … August 28, 2010 by Super UserA piece in the Media and Advertising section of the New York Times this morning discusses a provocative proof of concept automated advertising solution put together by the Paris-based creative agency BETC Euro RSCG, which is part of the Havas agency empire. The software is called CAI, pronounced Kay, for Creative Artificial Intelligence, reports the …
Guest Post: The Ripple Effect of Dead Screens August 23, 2010 by Super UserTwo of my friends who live near me in downtown Toronto are media buyers for different agencies. I usually meet them a couple of times a month for drinks after work. These guys are typical young “suits” – ambitious about growing their careers – and they definitely never miss a moment to point to TVs …
Getting a tenuous grip on mobile and social ties August 18, 2010 by Super UserMy ridiculously smart Preset colleague David Weinfeld spends a lot of time watching where consumer engagement is going and how digital media fits in – not just digital signs, but the whole shootin’ match. He can give hours of useful discourse on social and mobile and how it all stitches together. I can rattle off …
