Guest Post: The Next-Generation of Digital Signage – Beyond RSS Feeds October 29, 2010 by Super UserFrom Times Square to retail storefronts to airport terminals, digital signs are gaining traction at a remarkable pace. A recent study by Northern Sky Research found the digital signage market has emerged even stronger following the economic downturn, allowing organizations across industries to easily capture the attention of important audiences – whether customers, employees, partners, …
Guest Post: The evolution of digital signage is underway October 28, 2010 by Jason CreminsIn the digital signage sector, the evolution of technology in one month is the equivalent to one million years in human development. Sounds a bit much, I know, but stay with me here. Cynics in the tech gadget world smirked when the iPhone came along in 2007, derisively calling it the “Jesus Phone” and scoffing …
This is HP's digital signage offer? October 28, 2010 by Super UserI know a couple of the guys who have joined HP in the past year or so and have something to do with the company’s move into the digital signage sector. But we’ve not talked at length since they joined, and I am assuming there MUST be more to HP’s offer than what I have …
Is AMX Is Trying to Buy SpinetiX? October 22, 2010 by raveFrom Sixteen:Nine partner rAVe Although no one from either company will confirm any details on the record, we have sources that tell us AMX and SpinetiX are in talks about a buy-out or investment. SpinetiX, you may recall, manufacturers a non-PC-based media player, the HMP100, which won our Digital Signage CHAMPS Award for Best non-PC …
"Oh Really?" Dep't: Global DOOH leader set to conquer indie pharmacy world October 20, 2010 by Super UserI immediately start smirking when I see a headline that includes the word “purveyors” – hoping “Ye Olde” will also get tossed in. So I was very excited (but also disappointed – no Ye Olde) to read word that: “GoGo Cast to Acquire Digital In Motion the Largest Purveyor of Digital Out of home Solutions …
Ad Age's marketer of the year, Ford, does great DOOH spots October 18, 2010 by Super UserFord just got cited by Advertising Age as its 2010 Marketer of the Year. It would seem an honor well-deserved as the automaker has worked its way through really lean times without a bailout and by producing vehicles that people wanted to buy for reasons beyond patriotism. I mention this because of all the automakers, …
Selling Digital Signage: Part 2 October 15, 2010 by Super UserClick for Part 1 … Guest post Lesson One: Avoid the Technology Trap … Digital Signage is not a technology sale; in fact, in many ways it’s really the farthest thing from it. The Message Vacuum One of the most often mimicked and yet probably least understood phrases in Digital Signage is “Content is King”. …
Selling Digital Signage October 14, 2010 by Super UserGuest post Selling Digital Signage Can Be Difficult … But It Doesn’t Need To Be As Difficult As We’ve Made It Much has been written about digital signage in the trades, industry-sponsored whitepapers and countless blogs. We can rapidly reach information overload when searching for best new hardware technologies, current trends for network and content management …
So is it free or not??? October 6, 2010 by Super UserSee if you can figure out this email marketing pitch without going cross-eyed … Professional FREE Digital Signage for everyone! — Well, well … that’s a good price It’s Digital Signage, but smarter more flexible and FREE for all — Yeah, you just said that MediaSignage had changed Digital Signage forever! And not just because …
Are DOOH networks in big retail tainted? October 4, 2010 by Super UserThe venerable trade publication Advertising Age has a piece up called “In-store TV Still Fighting For Respect — And Marketing Dollars.” OK. Agreed on the headline. Then there’s the kicker, secondary headline: “Why a Little Something Called the ‘Taint’ Still Matters.” The premise here is that the digital retailing medium has a taint about it …
