Does your esteem company have the demand of digital signage? December 3, 2010 by Dave HaynesDear Sir, How are you? I’m [someone from some company I have never heard of] Knowing that esteem company may have the demand of digital signage, take this opptunity, I’d like to introduce our company for you. We are manufacturer of digital signage, severing for marketing of all kinds of field. Show our product picture …
How to be better at messaging and marketing for digital signage December 2, 2010 by Dave HaynesI did a piece for Richard and the team over at Digital Signage Expo that should be good food for thought as vendors start their planning – if they’ve not already – for the upcoming trade show season. In a nutshell, actually give the messaging some deep thought. Too many vendors seem to just go …
Do people want to watch TV out of home? November 30, 2010 by Dave HaynesTurner Broadcasting and IndoorDIRECT have worked a content deal that will see the broadcaster’s broad portfolio of content available to run in some fashion on DOOH screens installed in some of the bigger quick-service and fast casual restaurant chains in the U.S., including McDonald’s, Wendy’s, Hardee’s and Carl’s Jr. Reports Adweek: The deal underscores the importance of …
RMG's CEO on 2011 as tipping point year. Really. Finally. November 30, 2010 by Dave HaynesEvery year for what seems like a buncha years (save 2009), people in the the digital signage and DOOH sectors have done look-aheads and labeled the coming year as the tipping point – the big moment when the business gas pedal gets punched. Well … we know how that’s gone so far. But Garry McGuire, …
Guest Post: What I find awesome in digital signage November 26, 2010 by RajiI am pretty connected with TED, having organized and run a couple of independent TEDx events in Toronto in the past year or so. A friend sent a link to another TEDx Talk that went off recently here in Toronto (missed it), and I found the video to be pretty awesome. The talk, by writer …
Think BIGGER: Think Digital Signage Networks (rAVe video) November 24, 2010 by Dave HaynesMy content partners over at rAVe [Publications] have pulled together a presentation and put it to video to make the case in the Pro AV sector for more companies to get involved in digital signage. “Think BIGGER: Think Digital Signage Networks (Why you should do DS)” walks viewers through the rationale for digital signage networks. …
Scala's Jeff Porter: Why the HP deal is big (and not a yawn-fest) November 19, 2010 by Dave HaynesSchedules conspired against us, but Jeff Porter from Scala and I finally sync’d up this morning and he walked me through a demo of the new program they have with HP – a program I called a big yawn when it was announced recently. I wasn’t getting tingles because HP was marketing digital signage on …
DPAA digital signage video standards: Good or bad? November 9, 2010 by Dave HaynesAt the Digital Place-based Advertising Association’s recent media summit, the organization started talking about standardizing video formats and encoding. The background to that is a simple quest to minimize the production requirements of creative shops and remove another buyer objection, as in, “If I buy DOOH for my client, we’ll have to make 12 versions …
Intel's new open pluggable spec for digital signage gets mixed review from Iadea November 4, 2010 by Dave HaynesOne of the featured presentations a few weeks ago at the Digital Signage Expo Industry Forum was done by Jose Avalos, Intel’s main guy on all things digital signage. He talked about several things (and ran a very cool video at the end that I still can’t find online). But the big thing was an …
Buy your digital signage gear from Office Depot! No, really … November 1, 2010 by Dave HaynesAs spotted on the interwebs, Office Depot somewhere on the back 40 of its e-commerce site, in the monitors and projectors section (quite logically): Digital Signage! You can buy LG’s NC1000, which I assume has some flavor of the SuperSign software loaded in it. Or you can buy a 19″ 4:3 Samsung monitor with a …