How to be better at messaging and marketing for digital signage December 2, 2010 by Super UserI did a piece for Richard and the team over at Digital Signage Expo that should be good food for thought as vendors start their planning – if they’ve not already – for the upcoming trade show season. In a nutshell, actually give the messaging some deep thought. Too many vendors seem to just go …
Do people want to watch TV out of home? November 30, 2010 by Super UserTurner Broadcasting and IndoorDIRECT have worked a content deal that will see the broadcaster’s broad portfolio of content available to run in some fashion on DOOH screens installed in some of the bigger quick-service and fast casual restaurant chains in the U.S., including McDonald’s, Wendy’s, Hardee’s and Carl’s Jr. Reports Adweek: The deal underscores the importance of …
RMG's CEO on 2011 as tipping point year. Really. Finally. November 30, 2010 by Super UserEvery year for what seems like a buncha years (save 2009), people in the the digital signage and DOOH sectors have done look-aheads and labeled the coming year as the tipping point – the big moment when the business gas pedal gets punched. Well … we know how that’s gone so far. But Garry McGuire, …
Guest Post: What I find awesome in digital signage November 26, 2010 by RajiI am pretty connected with TED, having organized and run a couple of independent TEDx events in Toronto in the past year or so. A friend sent a link to another TEDx Talk that went off recently here in Toronto (missed it), and I found the video to be pretty awesome. The talk, by writer …
Think BIGGER: Think Digital Signage Networks (rAVe video) November 24, 2010 by Super UserMy content partners over at rAVe [Publications] have pulled together a presentation and put it to video to make the case in the Pro AV sector for more companies to get involved in digital signage. “Think BIGGER: Think Digital Signage Networks (Why you should do DS)” walks viewers through the rationale for digital signage networks. …
Scala's Jeff Porter: Why the HP deal is big (and not a yawn-fest) November 19, 2010 by Super UserSchedules conspired against us, but Jeff Porter from Scala and I finally sync’d up this morning and he walked me through a demo of the new program they have with HP – a program I called a big yawn when it was announced recently. I wasn’t getting tingles because HP was marketing digital signage on …
DPAA digital signage video standards: Good or bad? November 9, 2010 by Super UserAt the Digital Place-based Advertising Association’s recent media summit, the organization started talking about standardizing video formats and encoding. The background to that is a simple quest to minimize the production requirements of creative shops and remove another buyer objection, as in, “If I buy DOOH for my client, we’ll have to make 12 versions …
Intel's new open pluggable spec for digital signage gets mixed review from Iadea November 4, 2010 by Super UserOne of the featured presentations a few weeks ago at the Digital Signage Expo Industry Forum was done by Jose Avalos, Intel’s main guy on all things digital signage. He talked about several things (and ran a very cool video at the end that I still can’t find online). But the big thing was an …
Buy your digital signage gear from Office Depot! No, really … November 1, 2010 by Super UserAs spotted on the interwebs, Office Depot somewhere on the back 40 of its e-commerce site, in the monitors and projectors section (quite logically): Digital Signage! You can buy LG’s NC1000, which I assume has some flavor of the SuperSign software loaded in it. Or you can buy a 19″ 4:3 Samsung monitor with a …
DPAA media summit audience dominated … wait for it … by media people October 29, 2010 by Super UserIf you have been around this sector long enough, and attended enough events, you know that too often these things involve a lot of vendors and consultants talking to each other. Too few sellers, not enough buyers is a common source of frustration. I wondered how the Digital Place-based Advertising Association’s media summit this week …
