RMG's DOOH Primer: Get in tune! January 4, 2011 by Super UserIf you run a Digital Out Of Home network or are putting the plans together for one, take the time to read this iMedia post by Reach Media Group’s CEO, Garry McGuire. It covers some fairly familiar but important ground on how DOOH networks badly need to start syncing up on how they go to …
2011: The Road Ahead – Part 2 January 3, 2011 by Super UserA LOT of page views and good feedback about the look-ahead piece last week, as well as a couple of later submissions that I have added on here from international firms. Andrew Wood, CEO, Al Barq Digital (Abu Dhabi Media DOOH) A blank piece of paper and a great opportunity to take all the learnings, …
2011 Look-ahead: The Industry Point Of View December 30, 2010 by Super UserIt’s future-casting time, but rather than me passing along my own perspective on the road ahead in 2011, I thought I’d crowd-source this puppy and ask a pile of people who run companies in this sector to provide their own points of view on what will happen. I focused on execs and influencers who, for …
rAVe: Who's Integrating YOUR Local Starbucks? December 22, 2010 by raveI was at the local Starbucks here this morning and noticed something interesting — they’re going digital — signs that is. They’re all over the place. My local bank branch plays Bloomberg TV surrounded on the screen by Apps and streaming Wachovia mortgage, financial services and car loan services ads. A big grocery store chain …
Sixteen:Nine’s Santa wish list for the digital signage industry December 21, 2010 by Super User Dear Santa I know I have been a bad boy once again, but you must be resigned to that after all these years. And you keep coming through. So … here’s what I want for Christmas this year … for the digital signage and DOOH industries. 1 – More Jobs Despite some pretty solid …
Decoder ring melts trying to sort out CBS Outdoor DOOH release December 20, 2010 by Super User(Update – CBS kindly sent some images … help … and provided more explanation … see further down in post) This has all the piece in place to a great story heading into the holidays: big media company, consumer engagement with mobile, smart interactive screens and cool stuff like geo-fencing. But in the hands of …
AMX releases TCO calculator. Great, but … December 14, 2010 by Super UserPro AV giant AMX has announced and released a total cost of ownership (TCO) calculator for digital signage installations. “The first such tool in the digital signage industry lets buyers compare digital signage solutions and evaluate costs, both fixed and recurring. The TCO calculator also serves as an education vehicle introducing new buyers to the …
Do we need more digital signage blogs? December 8, 2010 by Super UserPlacing my vested interests out there from the start, I write for a living. Among the kinds of writing I do for clients is ghost-blogging – with my name nowhere in sight and hopefully with enough guile that it is not evident I was the one pounding the keys. Yes, I could have business card …
DOOH as a franchising scheme December 6, 2010 by Super UserThe DSE site published a news piece Friday about a Florida company, Eyeris TV, offering up a franchised scheme for hyper-local digital out of home ad networks. Never heard of the guys, but they got me thinking about the whole notion of setting up networks as franchises. Would it work and who actually makes money? …
Does your esteem company have the demand of digital signage? December 3, 2010 by Super UserDear Sir, How are you? I’m [someone from some company I have never heard of] Knowing that esteem company may have the demand of digital signage, take this opptunity, I’d like to introduce our company for you. We are manufacturer of digital signage, severing for marketing of all kinds of field. Show our product picture …
