Guest Post: Hellberg on the Super Bowl and digital signage February 8, 2011 by Pat HellbergYou paid attention. Whether you doubled over when Rosanne got blind-sided by a log, scratched your head when Eminem listened to a choir in an empty theater or cheered when a pug smashed down the glass door, you paid attention. That, and hundreds of millions of dollars, separates the Super Bowl and digital signage. In …
Q and A: Privacy expert on the DSF’s new digital signage guidelines February 5, 2011 by Super User The two key people behind the Digital Signage Federation’s privacy standards released late last week were Ken Goldberg, CEO of Real Digital Media, who chaired the eight-person committee, and Harley Geiger, a committee member and Policy Counsel at the Center for Democracy & Technology. Geiger has written and commented extensively on privacy as it relates …
Thoughts on five years … February 4, 2011 by Super UserTomorrow, Feb. 5th, is the five-year anniversary of Sixteen:Nine – five years and closing in on 2,000 posts about the digital signage and digital out of home sector. My first post didn’t say a whole bunch more than, “Hello??? Anybody out there?” Five years later, I know there are indeed people out there. I just …
DSE’s Apex Awards finalists announced February 2, 2011 by Super User Digital Signage Expo has announced the finalists for its 2011 Apex Awards, which celebrate innovation in the development and deployment of technology in the global DOOH sector. The nominees are the end users, so it is a little hard to sort out from the list who did what, and connect various dots. The 30 finalists …
Onestop pitching Toronto schools to move its DOOH pilot to full rollout January 27, 2011 by Super UserThe Toronto District School Board Administrative, Finance and Accountability Committee met last night and deferred for a few weeks the discussion and decision Onestop Media Group’s pitch to put screens in high schools that run information, backed by inoffensive advertising. That’s probably bad news for Onestop because it gives the local media a few weeks to …
Digital signage screens + iPads = better events January 20, 2011 by Super UserI was very surprised to sit down this morning, fire up TweetDeck, and see the RiseVision iPad contest winner was … me. Yay! The company, based here in Toronto, put out a call for entries on Twitter and in its blog for ideas for a digital signage application that bridged technologies and made good, effective …
Digital signage content design – work with your medium January 18, 2011 by Super UserI fly through Buffalo’s airport quite a bit because airfares are usually way cheaper than Toronto once all the taxes are slapped on. And BUF is a nice, manageable size to get in and out of. Every time I am in that terminal I see this big set of tiled screens put in place by …
Agency advice for DOOH: skip the adoring crowds imagery, they're not buying it January 13, 2011 by Super UserSenior out of home strategist James Davies of Posterscope in the UK has a nice guest post up in DailyDOOH that gives a too rare point of view from the agency side on the year ahead. It’s worth a read. What I really enjoyed was one of his closing points about marketing material. Showcasing Products …
Global DOOH: New DOOH Insights Blog Looking At Middle East Sector January 9, 2011 by Super UserA new blog looking at the Digital Out Of Home industry in the Middle East has been started by one of that region’s high-flying new companies, Al Barq Digital. The firm – which launched this past summer and has started rolling out in shopping malls – is owned and operated by Abu Dhabi Media Digital …
rAVe: Kayye's Krystal Ball – 2011 Edition January 6, 2011 by raveA terrific partner post from rAVe’s Gary Kayye, looking back and ahead – with the focus on the AV side … I simply cannot believe that I’ve been writing this for 12 straight years! I spent more than five weeks on this particular version of my annual Kayye’s Krystal Ball feature article due to the …
