Mainstream TV takes on DS ad format April 16, 2008 by Dave HaynesOne of the concerns I have had around some digital screen networks is using an ad format that is utterly foreign to media planners and content producers — notably the “L” or reverse “L” format that has a strip along the bottom and side of a screen. I’ve see a few companies doing this, often …
Old school in-store media kicks new stuff's shiny butts, says Soreson research April 15, 2008 by Dave Haynes Bill Gerba picked up on this already but I will continue, driving home some research that will hopefully start to influence some decisions around in-store media. At that conference in Montreal last week, a guy from one of Canada’s biggest agencies casually asked me who in retail was doing a really good job of in-store …
Time for a mixer April 14, 2008 by Dave HaynesThe NAB and Kioskcom shows are on this week in Las Vegas and that’s pretty much it, for a bit, in terms of industry-related events for a while. We have not had a local industry mixer for a while and have been dodging them because of all these trade shows that suck people out of …
Smart Pic's Dollar General on massive install blitz April 14, 2008 by Dave Haynes Travels last week prevented me from writing much, including a post on news that the Dollar General value retail chain in the US has launched a screen network. Much has been written on a few posts about the basics of the deal, including on Screens TV. Briefly, Dollar General TV (DGTV) started rolling out last …
Arbitron study suggests fast food outlets are a solid media environments April 11, 2008 by Dave Haynes Digital media network operator Indoor Direct has released results of a study run by Arbitron that validates the quick-service restaurant industry as a prime audience for in-store digital media. The study, done in Wendy’s, Denny’s, Hardee’s, Arby’s, and CiCi’s Pizza stores, indicates nearly 100 million people – about 42% of the US adult population – …
Someone finally runs with digital picture frames as a DS network April 11, 2008 by Dave Haynes As digital picture frames have started turning up for sale just about everywhere, and grown more sophisticated, it was only a matter of time until someone decided to use the wireless-enabled ones to run a network. Tethered versions have popped up in the past, including one in Montreal that embedded photo frames in hand dryers …
JADN: Gerba's take on key advice for newbies April 10, 2008 by Dave HaynesSmart people would look on a map of the northeast, think for a second or two, and conclude that driving from Montreal to Manchester, NH makes a a lot more sense than flying. So here I sit in row 7 of 9 on something called a Beech 1900D, in hour five of my 6-plus hour …
Captive Channel quietly builds national footprint April 9, 2008 by Dave Haynes In the run-up to my JADN presentation I made a few phone calls around to some network operators who I was told I should mention – Toronto’s Captive Channel among them. VERY quietly, this company has built up a screen network that has cornered the independent and small chain grocery channel in Canada. What’s interesting …
Sharp re-announces new signage software … I think April 3, 2008 by Dave HaynesPerhaps borrowing from the wily ways of politicians, who love to re-announce funding for projects, Sharp has re-announced it is in the digital signage software game. Loyal readers with gaping holes in their social lives may recall a post a few months ago about Sharp’s Japanese offices announcing e-Signage, a DS offer bundled with their …
Another free software offer enters the fray April 3, 2008 by Dave Haynes From the somewhat unlikely locale of Puerto Rico (if I lived there I would not be hunched over indoors writing code for a living), comes another company taking the “freeconomics” approach to DS software. According to a press release sent to me: SAN JUAN, PR-March 31, 2008 – s3mer inc. announced today the beginning of …
