AMX releases TCO calculator. Great, but … December 14, 2010 by Dave HaynesPro AV giant AMX has announced and released a total cost of ownership (TCO) calculator for digital signage installations. “The first such tool in the digital signage industry lets buyers compare digital signage solutions and evaluate costs, both fixed and recurring. The TCO calculator also serves as an education vehicle introducing new buyers to the …
ANA on "devalued ad investments" on screens December 10, 2010 by Dave HaynesThe Association of National Advertisers is going after TV networks that use the space created when standard-definition commercials air on high-definition feeds to run their own promos, reports MediaWeek. The ANA’s Television & Video Committee took TV networks to task for filling up the pillars to the right and left sidebars of standard-definition ad spots …
Follow The Money Dep't: IPG's forecast for 5.4% ad spend growth December 7, 2010 by Dave HaynesOn the heels of ZenithOptimedia’s ad spend forecast comes a separate one from another holding group, IPG MediaBrands and its MagnaGlobal research and analysis division. It says media companies will see 5.4 per cent growth in 2011, building to a total of $412 billion. More than 40 per cent of that is for video. As …
DOOH as a franchising scheme December 6, 2010 by Dave HaynesThe DSE site published a news piece Friday about a Florida company, Eyeris TV, offering up a franchised scheme for hyper-local digital out of home ad networks. Never heard of the guys, but they got me thinking about the whole notion of setting up networks as franchises. Would it work and who actually makes money? …
Follow the money dep't: Local tops OOH spending December 3, 2010 by Dave Haynes1,2,3 – SQUINT!!! The Outdoor Advertising Association of America (OAAA) says ad spend went up 7% in Q3 of this year (when compared with Q3 2009), and that adds up to $1.44 billion. The biggest chunk of money goes to the curiously-dubbed “Miscellaneous amusements and services” category, which cranks about $239 million, or 16.6%. That’s …
LG's US structure intact despite global switch-ups December 3, 2010 by Dave HaynesThere must have been a bunch of speculation and uncertainty out there to prompt LG to issue a “News Alert” to effectively reiterate that nothing’s changed in its US display business operations. This just popped up in my Inbox: In the wake of reports about a global corporate restructuring affecting the LG Electronics Business Solutions …
Montreal subway DOOH network using mime to drive eyeballs December 3, 2010 by Dave HaynesPhoto kindly provided by Steve Faguy (Fagstein blog on Montreal) The company that has the digital screen network running in the Montreal subway system has a decidedly different approach to getting the attention of commuters – a mime. “Brandtertainment” firm FarWeb.tv and Metrovision (can’t find website) are using Didier Ze Mime, the main character of …
DSE skeds another speed-dating weekend retreat December 2, 2010 by Dave HaynesDigital Signage Expo’s organizers indicated in the wake of their first industry forum that they were going to do two of them in 2011 – one on each coast. The first one has now been announced – for May 15-18 in St. Petersburg, FL, at the Vinoy Resort and Golf Club. Peerless has already stepped …
Capital Networks/Digimation release v4 software December 2, 2010 by Dave HaynesToronto-based Capital Networks and its longtime software partner Digimation have been in this space for more than a decade, and are now into version 4 of its Audience platform. The companies’ press release reports Audience 4.0 puts a big focus on HD quality video output, and adds “smart, enterprise-level scheduling” that enables hyper-targeting down to …
The Screen Forum professes its Love for Content December 2, 2010 by Dave HaynesUK-based The Screen Forum has announced a new creative showcase called LOVE CONTENT, in collaboration with the communications agency SPAFAX. The program is intended to showcase, promote and celebrate the growing body of good work in the sector. Open to all – the aim of the Gallery is to provide a platform for creative teams to …