A look at Prysm displays in American Eagle Soho (NYC) November 12, 2010 by Dave HaynesAfter CETW yesterday I went down to the American Eagle store to see the new Prysm laser phosphor displays that have been installed there and were the subject of a news release Thursday. I had seen the tech at InfoComm but this was a first chance to see it in the wild. Impressions: Quality of …
Squabble developing over big agency DOOH transaction fees November 12, 2010 by Dave HaynesThere’s a really intriguing piece in MediaWeek about the bun fight going on regarding the internal media planning system one of the biggest media buying agency group’s in the US wants DOOH networks to use. The nut of it is that Starcom MediaVest wants networks to use the system it is putting in place, which …
Context Media adds new rheumatoid network November 11, 2010 by Dave HaynesWhen I am asked to cite examples of DOOH networks that are thriving and doing things right I usually reference Chicago-based ContextMedia and its diabetes-focused network. The network is focused only on clinics that treat patients who have or may have diabetes, and it does very well by limiting much of its ad sales focus …
NEC hooks up with Intel and Microsoft on global digital signage offer November 10, 2010 by Dave HaynesI am sitting in the blogger lounge at Customer Engagement Technology World – sheesh that’s a mouthful – so this is not the most opportune to decode news that NEC Corporation, Intel Corporation and Microsoft have entered into a strategic relationship to provide an integrated digital signage offering for the global market. I have a …
DPAA digital signage video standards: Good or bad? November 9, 2010 by Dave HaynesAt the Digital Place-based Advertising Association’s recent media summit, the organization started talking about standardizing video formats and encoding. The background to that is a simple quest to minimize the production requirements of creative shops and remove another buyer objection, as in, “If I buy DOOH for my client, we’ll have to make 12 versions …
HP's expanded digital signage offer is (big yawn) Scala imaged on a couple of desktops November 8, 2010 by Dave HaynesWell, it’s better than HP featuring a re-badged display monitor as its big digital signage offer, but one has to hope this is just a couple of more toes in the water and HP will ultimately show a little more inspiration than marketing a couple of existing desktop boxes pre-imaged with a version of Scala. …
Rhombus acquired by logistics firm November 5, 2010 by Dave HaynesOne of the better known names in the deployment side of the digital signage business, Rhombus Services, has been acquired by TMSi Logistics, which describes itself as a leading distribution, technology, and integrated logistics provider. The release says the deal enables TMSi to enter into the niche industry of digital signage for increased exposure and …
More on the new DS event tied to InfoComm … November 5, 2010 by Dave HaynesQuick replies came back on a couple of notes sent around after news that InfoComm has added a new digital signage-focused event for next June. Christie Liu confirmed the Strategy Institute will not have an event in advance of or tied to InfoComm next year. Too bad, but the industry has grown a lot since …
Middle East offshoot of OVAB in works November 3, 2010 by Dave HaynesAn offshoot of OVAB tailored to the Middle East and North African DOOH sectors is in the works, driven by Abu Dhabi Media Digital Out Of Home, a subsidiary of the government-backed Abu Dhabi Media Company. The plans are being steered by Al Barq Digital, a new DOOH network focused on malls and other high …
More on the CoolSign-Haivision deal November 3, 2010 by Dave HaynesIf you bump into Chris Colt this week and he looks bemused, here’s why … Colt left CoolSign, where he was one of the three core guys driving business development and sales, to go to work for a Montreal-based IP video streaming company … called Haivision. As of Monday morning this week, Haivision owned CoolSign. So …