Ad spend flat-lined in U.S. April 1, 2008 by Dave HaynesThe wheezing U.S. economy has, not surprisingly, had a ripple effect on ad spend in that country. Marketing Daily is reporting that overall ad spend was up 0.6 per cent last year, or pretty much flatlined year to year. Measurement company Nielsen Company has released numbers showing the big boys, the top 10 ad buyers, …
Coxcom moving to Milton, getting under one roof March 31, 2008 by Dave HaynesToronto-area satellite and DS rollout specialist Coxcom has announced it is consolidating its operations under one roof in Milton, Ontario — about 20 minutes up the road from itts current cluster of buildings on the Oakville-Mississauga border. “With the sustained growth of our satellite services division, and the rapid growth of our digital signage and …
Clear Channel LED boards hacked by graffiti artist March 26, 2008 by Dave Haynes UPDATE: See the comments. ClearChannel says this was a paid ad. “The skull phone digital display was a paid advertisement that represented themselves as advertising for an art display. The claim that anyone allegedly “hacked into” the display through the internet or by entering the physical location is totally false.” The plot thickens … I …
Content strategy – it's now about price March 25, 2008 by Dave HaynesThe wobbly economy is changing consumer attititudes, and that could have a role in the angle network operators take with their in-store marketing content. Latest research suggests it’s not about quality these days in places like groceries, it’s about price and convenience. A new study from Vertis Communications, reports MediaPost, finds that just 1% of …
Wimax termed a disaster by Aussie broadband network March 24, 2008 by Dave HaynesLots of news stories and blog posts out there today about a presentation last week by the guy running an Aussie IP connectivity start-up that was using Wimax. He started his routine by saying the technology may not work, and it apparently spiraled down from there, citing poor performance and big latency problems. However, another …
I thought solid state was supposed to be good? March 19, 2008 by Dave HaynesGizmodo is reporting word that a major PC maker, probably Dell, is seeing a 10-20 per cent failure rate with its solid state, Flash-memory hard drives. Not good. The whole idea of these things is no moving parts, therefore reduced risk of failure. Other drives are coming back not because they cratered, but because the …
RMS unveils its own freebie offer March 19, 2008 by Dave Haynes I was just writing the other day about Indian companies releasing “free” DS software and how this was going to happen more and more, when Florida-based content shop RMS Networks released its own, called rVue. RMS Networks, the leading internet-based, digital media and marketing agency, launched rVue, a digital signage software offering on Wednesday that …
Digital endcap released at GlobalShop March 18, 2008 by Dave Haynes If you’ve been reading my nonsense for a while you will know I actually do try pretty hard not to peddle my own pots and pans under the guise of an independent blog. But once in a while something I’m involved with is also worth writing about – like the nCap digital endcap that is …
Another week, another trade show March 17, 2008 by Dave HaynesGlobalShop, the massive event focused on retail merchandising, is on this week in Chicago and I am on a plane there today. The bad news is the show is in Chicago in still blustery March. Great city, but the weather will still be fairly rotten. I like it when they did this thing in warmer …
DSE wrap-up posted March 5, 2008 by Dave Haynes Digital Signage Today has posted a wrap-up of the goings-on at the DSE show, including a shot of the rather large but very cool booth my masters came up with for the show. No word on the number of attendees but the show floor was certainly crowded.
